J a r rett P. Ch ristian

** ***** *** **** *****, Suwanee, GA 30024 • (404)680-

7933• jar acn31d@r.postjobfree.com

OBJECT IVE

To secure a position with a well-established organization where I can effectively leverage

my education and skills to gain additional experience while successfully contr ibuting to the

achievement of corporate goals and objectives.

S kills and T raining

Google AdWords Certified

B ing AdWords Certified

E mory University Continuing Education Training- Web Analytics & Search Engine

M arketing

WordPress experience and Basic Web scripting

Sony Vegas Video Editing

PROFESSIONAL EXPER IENCE

Yellow Pages 05/2014-

Present

SEM Analyst

Department Lead for Q&A Automation Software.

Act as fulfillment account manager for selected key accounts

Manage search campaign performance; analyze quanti tative, qualitative and

u nderlying data to correct performance issues throughout the duration of the

contract.

Engage with fulfillment consultants and other parties, during initial fulfillment to

ensure that the plan has the correct components

Proactively optimize throughout campaign life-cycle;

Increase quality in clicks and conversions for improved ROI

Increase product t rust through proactive, engaged customer service

Decrease churn rate through proactive campaign management and positive customer

experience.

Present Key Performance Indicators (KPI) and campaign performance in a formal

setting with management.

R eferences Available Upon Request

J a r rett P. Ch ristian

80 Maple Ter race Place, Suwanee, GA 30024 • (404)680-

7933• jar acn31d@r.postjobfree.com

Build and maintain a positive relationship with internal and external customers by

p roactively communicating campaign performance with internal and external

management.

Have contact with internal customers such as sales, customer service, etc. and

possibly external customers in any region weekly, biweekly, or monthly.

Perform ini tial and ongoing quality assurance for search campaigns and take

ownership of accurately communicating errors to all parties to close gaps and meet

customer requirements.

Re-emphasize internal, vendor, and search engine best practices during proofing and

e rror correction activities.

Regularly review existing processes and procedures for the purpose of identifying

and implementing operational efficiencies and process redesigns.

Report escalations urgently and follow up on resolution to close communication loop

w ith management.

Rick Case Automotive 05/2013-

05/2014 I nternet Marketing & SEO Specialist

Leverage digital analytics (Cars.com, Edmunds.com and Autotrader.com) to understand

customer trends and track digital marketing effectiveness.

Collaborate with Digital Marketing Manager and Director on ways to improve analytics

and exceed goals.

Behavioral Targeting Ad Analytics

Report on a consistent basis the effectiveness of our organic and paid marketing efforts.

Responsible for identifying all errors for company websites and sending to our Host to fix

t hem

Update our Host constantly with new content for all company websites.

Responsible for continuous updating of all social media sites for each dealership in the

A tlanta area (Hyundai, Audi, Kia, Hyundai Roswell, and Mazda)

Pay Per Click and Google AD Words Analytics

Assist in developing Email Blast to all targeted customers and community

Reputation Management

SEM and SEO

References Available Upon Request

J a r rett P. Ch ristian

80 Maple Ter race Place, Suwanee, GA 30024 • (404)680-

7933• jar acn31d@r.postjobfree.com

Website and Digital Ad testing to ensure all pages are working accurately.

Assist in photography/ digital media creation for all the websites

Brand Awareness and increasing following via the world wide web

Responsible for ensuring digital marketing ads for all vendors are updated and accurate

Review analytics with the Director and provide valuable input on strategies needed to

develop and implement a stronger internet presence.

C ampus Entertainment 08/2012 –

05/2013

M icrosoft Windows® UCrew Representative ( Internship)

Engaged students on campus to raise awareness for the Windows brand and other

M icrosoft products

Followed promotional calendar and timeline and completed assigned weekly tasks; such

as tabling events and group presentations

Interacted with other representatives, reported results, and shared student insights

Ensured accurate record of all reports

Conducted 40 hands-on, peer-to-peer t rials of Windows and other Microsoft products

each week of the program, and documented these t rials through an online survey

Leveraged social networking contacts and marketing savvy to publicize Microsoft

p roducts

EDUCAT ION AND AFF I L IAT IONS

05/2013 U niversity of North Georgia Bachelor of Business Administration

References Available Upon Request

Contact this candidate