MICHEL LE L . BOUCHER

HEALTHCARE MARKETING EXECUTIVE C MO BUSINESS PARTNER

410-***-**** ELL ICOTT CITY, MD M acn2nz@r.postjobfree.com

~ E mploying Entrepreneurial Ingenuity to Elevate Brands, Shape Growth Initiatives and Maximize Revenue ~

Senior Healthcare Marketing Executive with more than 15 years of B2B and B2C experience. Award-winning

t rack record for over-achieving revenue, branding, lead generation and market penetration goals. Co-founder of

four tech start-ups and the Healthcare IT Marketing & PR Conference. Versed in EHR, RCM, Meaningful Use,

H ITECH, ICD-10, ARRA, and marketing and communications expert on state-of-the-industry issues.

• Drove 100% revenue growth y/y for three consecutive years.

• Managed 15 direct reports, 4 department heads, 400 vendors, 7 sales managers.

• Led communications and marketing through two acquisitions, new product line int roductions and major

expansion into new market segments.

• Recognition for work within EHR industry, including #1 Top Vendor (2013, 2014), Nation’s 3 rd H ighest EHR

Customer Satisfaction (2012), Nation’s Top 40 and Top 100 EHR Vendors (2013).

• Co-founded the Healthcare IT Marketing & PR Conference in 2014 with John Lynn, CEO,

HealthCareScene.com, and Shahid Shaw, CEO, Netspective Communications.

Conference Consultant, Healthcarescene.com

September, 2014 – Present

Co-founder and executive consultant for the Healthcare IT Marketing & PR Conference. Partnering

w ith healthcare In ternet entrepreneur and industry blogger, John Lynn in the production of the 2014

and 2015 H ITMC conferences, (2015: May 7-8, in Las Vegas, NV). Sponsorships, attendance, web site

and programming consultant.

Vice P resident of Ma rketing, Medical Mastermind, Baltimore, M D

M arch, 2011 - June, 2014

Electronic Health Record Software & Bil l ing Service. M anaged 3 direct reports, co-managed sales

team of 7, multiple vendors & strategic partners.

Member of executive management team reporting to BOD and Private Equity platform company.

Lead marketing charter for post-merger cultural integration, branding, demand generation, strategic

d irection, sales processes, operational changes and recruitment and management of marketing and

other staff.

• Devised gutsy narrow/deep marketing strategies that delivered a 5-fold increase in revenue over nine

months.

• Rocketed company to industry-wide recognition through strategic marketing campaigns, resulting in: 2012

K LAS Customer Service Award, 2013 Capterra Top 20 EHR Vendor Award, 2013 Medical Economics Top

100 EHR Vendor Award, 2013 & 2014 Black Book #1 Top EHR Vendor Award.

• Exploded lead growth by 200% y/y through savvy execution of complex, lead generation programs

• 300% revenue increase over a 24-month period spanning pre- and post-acquisition.

• Lead two stages of corporate and product rebranding

D i rector of Marketing, CommPartners, LLC, Columbia, M D

M arch, 2009 - March, 2011

Managed webinar services, virtual events and eLearning platforms.

M anaged 2 direct reports, cross-functional team of 8, 5 strategic partners, 15 vendors.

• Designed and executed provocative ad campaigns resulting in 20% revenue increase

• Identified new markets and worked with strategic partners to drive a 214% increase in managed Web

events, from 1,400 to 3,000, annually

• Managed complex branding and web site redesign project, guiding a diverse team of 8, resulting in a 25%

i ncrease in visitor t raffic and a 15% increase in lead conversions.

• Identified and secured key strategic partnerships, contributing to 30% increase in RFP win rate against

major competitor.

Di rector of Marketing, eOriginal, I nc., Baltimore, M D

January, 2007 - August, 2008

F inancial electronic vaulting and e-signature software.

Led strategic and tactical execution of marketing operations

• Web site redesign and rebranding, user experience and content creation.

• Conceived and managed matrixed marketing strategies, directly influencing ability to attract follow-on

i nvestment round and key customer contracts poised to generate 25%-35% of gross 2008 income.

• Developed new lead generation programs resulting in 25% increase in online leads within first 60 days.

• Designed and created all corporate communications, including presentations, white papers, collateral.

MICHEL LE BOUCHER ● 410-***-**** ● M ICHELLEBOUCHER @ PAGE 3 OF 3

YAHOO.COM

Co-founder/CEO/CMO, B aby Outfitters, Columbia, M D

J une, 2001 - June, 2006

H igh-end, brick-and-click baby boutique specializing in best-of-breed and custom products offered through online

and retail storefront. Profile: $1.2 million in annual revenue, 15 direct reports, 4,000 SKUs, 400 vendors. M anaged

t eam of 15 employees, four department heads. Responsible for retail and e-commerce marketing and general

operational management.

• Unleashed powerful mix of digital and t raditional marketing programs, resulting in explosive e-commerce

and retail growth of over 200% year-over-year retail revenues and 700% increase in online revenues in five

years.

• Scaled and managed 4,000+ SKUs, 400 vendors, purchasing, warehousing, supply chain management,

expansion of shipping and warehousing operations.

• Created business and financial plans, presented to and won $100,000 in seed capital from Maryland’s

Howard County Economic Development Authority.

• Secured huge PR opportunities that landed our custom product line, and personal appearances, on Good

Morning America, WBAL TV, FOX TV, local newspaper and business publications, multiple episodes of

E xtreme Makeover: Home Edition, the 2005 Oscar Awards, and with celebrities including Bri tany Spears,

Christian Bale, Johnny Cochran, Julia Roberts, and others.

• Devised new revenue generation programs including baby equipment and stroller rental program, safety

seat installations and baby registry, contributing 15% to bottom line annually.

• Conceived and designed custom product line, unique to the industry and launching a national t rend.

Negotiated exclusive r ights for national and international sales and distribution. Unleashed national direct

response campaigns and promotions that garnered national PR and celebrity exposure and contributed 40%

to bottom line.

• Recipient of 2005 Howard County Business Star Award for Outstanding Business Achievement.

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