Anthony (Michaels) Sciotto

704-***-****

acn2ey@r.postjobfree.com

www.88amp.com

www.Soulsocial.com

#hireAnthony

@nthonyMichaels Twitter

Greater Media Charlotte

Experience

Brand Manager / Program Director

Charlotte, NC 11/02 11/14

Oversee both WLNK and WBT. Including the Bob & Sheri Network.

2013 Highest ratings ever for both WLNK and WBT.

Create sales packages for Sales Department

Assist with sales in closing major accounts

Develop memorable campaigns for clients

Write all content for Website, Facebook and Twitter, with specific focus on brand

and “Soulocial” angle to marketing

Develop content for all radio shows on the station, including researching topics and

involving community when feasible

Develop and formulate 52 major promotions per year

Oversee one of Charlotte’s Longest traditions “Santa’s Link To Kids”

Assist other Greater Media stations throughout the country

Created Hot 96.9 in Boston

Breakdown weekly Media Monitor numbers for Charlotte, and share with CEO

Weeknight 7p to Midnight Airshift / Syndicated on 140 Stations across the country

Grew Twitter Followers and Facebook likes by thousands in a couple months, with a

formula I built

Produced videos for clients, including writing the videos, shooting, and editing

Integrated Digital Marketing Analysis & Strategies

Proposal Creation

Pitch Existing and Prospective Clients

Client Facing Meetings

Paid Social Media Advertising Campaigns

Campaign Builds & Optimization

Ad Copywriting Proven Track Record of Improving Click through Rates and

Conversions

Rich media Graphics (Image) Ad Planning, Copywriting & Placement

Landing Page Layout & Copywriting

Budget Management for Digital Advertising Campaigns

Logo Creation Video Creation Manage and create content for online sites

Schedule music for 45 stations on The Bob and Sheri Network

NTR (Non Traditional Revenue) creation, idea’s and managing

Built websites / logos and campaigns for clients

Produced / Wrote / Appeared in TV commercials for clients

Specialties: Marketing, Social Media, Twitter, Coaching, Speaking, Branding. Viral

Marketing, Managing, Research

Accomplishments

● WLNK #1 Billing Station in Charlotte / WBT #2 Billing Station

● 2013 Radio Ink Program Director of the Year

● 2011 Greater Media Employee of the Year

● 2014 Greater Media Nominated Employee of the Year

● Winner of the 2004 Gracie Allen Award (Best Radio Show, Local)

● Winner of the 2005 Gracie Allen Award (Best Radio Show, Syndicated)

● Winner of the 2005 Crystal Award (Best Radio Show, Syndicated)

Atlantic Records

New York 4/98 10/02

Regional Marketing Manager / Promotions Manager / A&R

Ran Day to Day operations of Atlantic Records in North Carolina, Tennessee and

Kentucky, including working closely with radio in every format, setting up shows with

stations and bands, setting up and following through with all promotions set up for

radio stations and by radio stations.

A&R with all Atlantic Bands.

Assist MTV for concert broadcasts.

Bands worked with Kid Rock Sugar Ray Matchbox 20 Uncle Kracker Edwin

McCain Rod Stewart Rush The Cult Bush Stone Temple Pilots Craig David

Willa Ford Clutch, and many more

Experienced in strategy, gameplans, marketing and promotion with regards to

breaking music and artists to mainstream America via many avenues including

radio, video, internet, etc..

Specialties: Strong Management, budget control, motivation of staffs, and finding

ways around every hurdle in front of me (us).

Always a winning attitude with a positive outlook of the tasks at hand.

Pacific Broadcasting

Charlotte, NC 2/93 4/98

Program Director

Programming of an Active AOR

All music, including all station imaging, 4p 7p Air shift

Overseeing of Sales Department Always assisting of closing clients

Maintain a personal client list, including cold calling and maintaining of big clients

Overseeing of all promotions (on and off air)

Non Traditional revenue plans

Supervise of collections

Booked, setup, scheduled, station concerts.

Carolina School of Broadcasting

Teaching

Professor for a monthly class at the Carolina School of Broadcasting, on

Production, Programming, Promotions, Sales, Marketing and the Fundamentals of

radio, and the grading of final exams.

● Ando

Skills

● Wordpress

● Front Page

● Publisher

● Adobe Photoshop CC

● Google Adwords

● Built my own Twitter formula to gain followers that are real people that can

join with a business they are interested in, and at the same time, getting

them away from your competition.

● Facebook Ad placement and Optimization

● Search Engine Optimization (SEO)

● Video Creation, lighting, producing, editing, I do it all

● Online radio creation ilding a radio station for customers inside a store

Bu

with commercials sending customers where you want the to go

● Email Marketing Design

● Copywriting years experience, 15 years writing every piece of

22

advertising for Harrelson Nissan, including voicing TV/Radio spots. Also

Cadillac Target Home Depot and more

● Adobe Audition (Teach in College)

● Music Master

● Selector

● Audio Vault

● Maestro

● WireReady

● NextGen

Billy Gurley. Production Director Greater Media Charlotte

References

704-***-**** / acn2ey@r.postjobfree.com

Kris Abrums Operations Manager Cumulus Media

602-***-**** / Kris@KrisAbrums

Kirk Stirland President of Westwood One Radio Network

203-***-**** / acn2ey@r.postjobfree.com

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