Loredana Bruno

** ******* ***** ***** ***** ***, Etobicoke, Ontario, M9A 5G5

Phone: 416-***-**** or 416-***-**** Email: acn2a8@r.postjobfree.com

DISTINGUISHING ACHIEVEMENTS

• Successfully strategized and increased brand loyalty within the district consisting of 11 locations to a

measurable growth of 20% in customer survey acquisition and a 10% improvement in overall

experience (Express).

• Developed inventory and customer service strategies leading to 67% reduction of aged inventory

leading to a 25% improvement on the company’s customer service score nationwide (Swatch Group

Canada).

• Exceeded company national sales expectations by 2% of projected sales achieving a 12% overall

increase within first year of inception (Swatch Group Canada).

• Trained new management to support company’s rapid growth. Promoted 1 Assistant Manager to

General Manager and 2 specialists to Assistant Manager (Joe Fresh).

• Effectively achieved 13 consecutive months of 100% customer service satisfaction surveys

(Aeropostale).

• Single Canadian selected to participate in a 3 year special project in the USA to re-define the company

Brand which included store re-design, human resources practices, productivity, efficiency and labor

usage (Gap Inc.).

PROFESSIONAL EXPERIENCE

Express, Toronto, ON March 2014-Present

Area Manager

• Responsible for managing 2 high volume locations in Ontario comprised of an 8 in-store leadership

team members and 40 part time sales associates.

• Lead 2 store teams to successfully achieve sales expectations by inserting myself into the selling culture

and consistently achieving sales targets and other key performance indicators.

• Analyze day to day business and product trends to direct all efforts towards brand development and

optimize profits with strategic sales and labour management.

• Execute merchandising objectives to deliver the premier standard of the brand while optimising the

highest potential for profits per square.

• Drive talent through weekly growth and development meeting of leaders and sales team to influence and

build skills and improve customer experience and drive top line results.

Swatch Group Canada, Toronto, ON February 2012 – January

3, 2014

Swatch National Brand Manager (Canada Subsidiary Office)

• Exceed total Brand annual sales results over last year by over 10%

• Plan, direct, and coordinate the distribution and movement of product through 79 wholesale business

partners’ locations and 9 retail corporate stores across Canada.

• Forecast and communicate Brand annual/quarter/month/week financial business plans by channel for

home office in Switzerland.

• Develop and implement sales incentive programs to ensure 9 retail corporate locations delivered on $10

million dollars in gross sales while meeting operational objectives. Monitor profit and loss statement by

division as well as individual corporate retail doors.

• Plan and execute brand marketing strategies to drive sales in all markets across Canada. In addition,

select and develop a relationship with a Public Relations Agent to ensure Brand communication through

advertising and editorials. Conducted 10 desk side media meetings and released over 40 editorials to

date.

• Create performance management systems aimed at efficiency and productivity and establish clear

standards and/or expectations. Hold all levels of employees firmly accountable in efforts to maintain a

foundation for growth.

Joe Fresh, Toronto, ON March 2011 – February 2012

General Manager (Vaughan Mills/Toronto Maple Leaf Gardens)

• Responsible for managing high volume locations comprised of a 5 person leadership teams and 25 full

time and part time sales associates.

• Responsible for building management teams and succession planning strategies to support company’s

rapid growth. Assessed 20+ applications per day.

• Accountable for leading a strong service culture while simultaneously implementing promotions and in-

store visuals merchandizing strategies.

• Monitor inventory levels, prepare schedules/payroll reports, draft and analyze statistical reports,

implement manpower and cost saving strategies.

Armani Exchange, Toronto, ON 2009 –2011

Store Manager (Toronto Eaton Centre/Yorkdale/Vaughan Mills)

Aeropostale, Toronto, ON 2007 – 2009

General Manager (Toronto Eaton Centre)

GAP Inc, Colorado, USA and Toronto, ON 1997 – 2007

General Manager (Chapel Hills/Toronto Eaton Centre/First Canadian Place/Bloor St.)

Club Monaco International, Toronto, ON 1992

- 1997

General Manager (Toronto Eaton Centre/Yorkdale/Fairview Mall)

Tristan Iseut America, Toronto, ON 1990 – 1992

Assistant Manager (Yorkdale/Sherway Gardens/Fairview Mall)

EDUCATION

Human Resource Management Certificate, Ryerson University 2001-2003

Retail Management Certificate, Ryerson University 2003-2005

Professional Development

Working in a Collaborative Workplace 1999

Managing Complexity 2001

Sales Improvement Program, Certified by Freedman 2004

Situational Leadership-Certified by Ninth House

2007

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