BENEDICT E. MCLAUGHLIN Phone: 917-***-****

*** **** **** **., *** 10M, New York, NY 10023

Email: acn23v@r.postjobfree.com

SUMMARY

Seasoned financial services marketing executive with diverse post MBA

management experience. Proven skills include:

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PROFESSIONAL EXPERIENCE

Hedgeable, Inc., New York, NY (June 2014 - present)

Vice President, Head of Marketing

Responsible for all marketing programs & business development for this

digital wealth manager start up focused on providing low cost, innovative &

sophisticated investment solutions to the mass consumer market, financial

advisors & institutions.

. Developed marketing, content & brand strategy, successfully

differentiating the company in a competitive market

. Oversaw planning/implementation of integrated brand, guerilla &

acquisitions marketing campaigns utilizing video, display,

programmatic, search, social media & PR resulting in over 600% asset

growth rate

. Oversaw business development, initiating & nurturing high potential

advisor/institutional clients

. Managed all media & vendor sourcing/buying to ensure the highest

quality, most competitively priced relationships

. Developed & managed strategic corporate partnerships, sponsorships &

events

OppenheimerFunds, Inc., New York, NY (July 2010 - August 2013)

Assistant Vice President, Integrated Marketing (January 2011 - August 2013)

Marketing lead for innovative award winning digital distribution platform,

investor communications, and various large integrated marketing

initiatives.

. Developed content, marketing, communication, test & roll out

strategy/plan for new advisor website (ranked #1 asset manager site

in 2013 by Kasina and featured in publications such as the Wall

Street Journal and Investment News)

. Oversaw & developed new website video content strategy to enhance &

modernize the company's digital presence

. Spearheaded content development for marketing collateral including

creating all the digital, print & multimedia assets for the company's

new institutional subsidiary as well as the firm's retail investor

newsletter

. Led successful integrated marketing fund campaigns for both

institutional and financial advisor target markets

. Managed high profile events, sponsorships, webinars and the firm's

advisor educational program

Independent Consultant, Digital Strategy (July 2010 - January 2011)

Marketing consultant serving as liaison between eBusiness, internal

Oppenheimer product teams and external vendors.

. Optimized performance of digital properties by maximizing

effectiveness of channels, marketing campaigns, product offerings,

processes and reporting

. Restructured email development process resulting in a 50% reduction in

turnaround time and analyzed email program to provide recommendations

to successfully increase open rates

Citigroup (CitiCards North America), Long Island City, NY (January 2007 -

January 2010)

Leadership Development Rotation Program (August 2008 - January 2010)

Selected by Citi (only internal candidate) to join this highly competitive

rotational program that aims to develop and train senior leaders by

embedding them in various cross functional groups within the organization

as internal management consultants.

Digital Channels Marketing

. Successfully built the business case for an innovative customer centric

web application for Citi's consumer businesses (Web 2.0), secured funding

and negotiated a highly advantageous contract for Citi under allocated

budget

. Developed/implemented email communications & marketing strategy/plan to

increase retention and cross sell for unique paperless statement

population (<4 million accounts) based on internal/external research &

analysis

. Developed mitigation strategies for paperless statement and online de-

enrollment as well as a payment alerts strategy for outstanding balances

that were forecasted to lead to multi-million dollar cost saves for Citi

Decision Management/Marketing Analytics

. Utilized web analytic tools to identify key opportunities to increase

online registration and redemption for ThankYou (loyalty rewards program)

enrollees which led to the re-engineering of the online customer

experience

. Created and managed monthly campaign P&L forecasts for the AAdvantage

and PremierPass credit card products' balance transfer portfolios to

maximize profitability and limit exposure to Citi

. Developed and optimized monthly balance transfer campaign pricing by card

product and segment, validating pricing strategy with long term offer

profitability analysis

Vice President, Value Portfolio Acquisitions Marketing (October 2007 -

August 2008)

Managed CitiCards' largest & most profitable direct mail channel with an

annual budget in excess of $30 million that was responsible for over 500K

or 60% of new account acquisitions for the Platinum Select & Diamond

Preferred card portfolios.

. Utilized advanced segmentation & campaign analysis tools to develop

program marketing strategy & campaign testing opportunities to maximize

channel performance & exceed P&L goals (the lowest CPA for a CitiCards'

Direct Mail channel)

. Supervised all marketing creative initiatives including leading the

development, testing, and roll out of Citi re-branded creative that

resulted in a 20% lift in customer response rate

. Successfully managed all Value card brands in the channel including the

launch and testing of the re-positioned/differentiated Diamond Preferred

card that resulted in a rollout acquisition rate lift of 10%

. Led competitive review process to maximize market share & ROI that had a

direct impact on product pricing and positioning

Vice President, Alternate Channel Marketing (January 2007 - October 2007)

Co-managed CitiCards' largest centralized direct response print media

acquisitions channel with a weekly reach of 65 million nationally and an

annual budget of $20 million that was used as a marketing vehicle for all

Citi branded credit card products.

. Collaborated with cross-functional partners to successfully implement

marketing strategy and maximize speed to market by reducing turnaround

time by approximately one week

. Spearheaded campaign results reporting and analysis initiatives that

improved program strategic decision making and reduced campaign cost per

account by over 50% in some cases

. Managed the creative development process and advertising agency

relationship to develop high impact creative that consistently resulted

in increasing customer response rates by 5-15%

Graduate Business School Consulting Assignments (August, 2004 - November

2006)

Graduate Assistant, Fordham Graduate School of Business, New York, NY (2005

- November 2006)

. Production & editorial assistant for the textbook "The Marketing of

Financial Services" by H. Estelami, Ph.D

Marketing Consultant/Team Lead, Consumers Union (ConsumerReports.org),

Yonkers, NY (Summer 2005)

. Developed strategies to attract & retain CR's online target market,

increase subscription rates & create new revenue streams

Mac Gray Corporation, Cambridge, MA (November, 2001 - August, 2004)

Held positions of increased responsibility in the corporate finance

department of this NYSE listed company.

Senior Lease Administrator (June 2003 - August 2004)

. Led monthly/quarterly account financial reporting and served as finance

relationship manager for clients

. Project management, including leading a cross functional team to

successfully implement the integration and audit of a $30 million

acquisition pre-deadline

. Trained and mentored staff and supervised team projects

Senior Credit Analyst (November 2001 - June 2003)

. Analyzed and approved credit applications, creatively resolved all high

level credit issues, and reduced AR aging (delinquencies) that resulted

in well over $100,000 in cost saves for the company

. Collaborated with I.T. to develop and implement a state of the art credit

system that increased efficiency and turnaround time by 100% and

decreased operational costs in excess of 25%

EDUCATION

2004 - 2006 Fordham University Graduate School of Business; New York, NY

Master of Business Administration: Marketing & Management Concentration,

International Business Designation

1997 - 2001 University of Toronto; Toronto, Canada

Bachelor of Arts (Honors): International Relations Specialist, History and

Political Science Minors

RELEVANT INFORMATION:

. Software: Microsoft Office Suite, Google Analytics, Visio, Project,

Omniture HBX web analytics, Adobe, Aprimo & Siebel

. Multicultural perspective: lived and received education in Africa, Asia,

Europe, and North America

. Digital, Direct Response, Integrated Marketing & Analytics

. Business Development & Strategic Partnerships

. B2C & B2B & Global Expertise

. Product, Brand & Content Management

. Strategy Development & Execution

. Budgeting/Forecasting/P&L Management

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