Johnathon S Dodson

** ********** 951-***-****

Irvine, Ca 92604 acn1ry@r.postjobfree.com

JohnathonDodson.c

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Skills

● Growth-Focused and Growth Hacker Marketing Manager

● 4 Years Marketing Management Experience

● 4 Years Marketing Strategy, Creation, and Implementation

● 3 Years Marketing Budgeting Creation, and Predictions Experience

● Managed, strategized, and executed with multi-million dollar annual and monthly budgets

● Manage 5-10 person teams (Marketer, copywriter, graphic designer) to meet and exceed KPIs through all and new

channels (social, ppc, organic, SEO, and email)

● 4 Years Experience in Google analytics, Adwords, Google doubleclick for advertisers (DFA), Google Shopping,

Kenshoo & Marin Bidding Tools.

● 2 Years Experience Facebook Advertising Management, Strategy and Execution

● 4 Years of SEO and SEM experience in multiple industries (Food Products, Apparel, Tech)

● Expert with Tier 1-3 Email Providers, Conductor Searchlight, Shopify sites, Wordpress

● Copywriting background with 4 years in Email, Display, and PPC ad copy writing

● Email Marketing Management, Segmenting for 1,000,000+ users

● Social Network Marketing manager controlling all aspects of social media integration (Facebook, Twitter, Tumblr,

Pinterest, Wordpress)

● Product and brand management for software and website identity in competitive markets

● Proficient with Microsoft Office (Word, PowerPoint, Excel, Outlook)

● Expert in AP Style, press release formatting and professional literary editing

Education & Certificates

Bachelor of Arts in English,

University of California, Riverside

Oriel College, Oxford University, Oxford, UK (Semester Abroad)

Google Analytics Certified - December 2014

Major Projects

TeeFury Tardis Giveaway

• 82,000+ entries

• 500,000 giveaway landing page views

• 25,000 new customer leads

Managed largest and most successful giveaway in TeeFury history. Created targeted landing page that provided

entry point and very related products available for purchase. Giveaway motivated customers to enter contest,

signup for newsletter, and convert on products available on same landing page. Used successful email and

facebook advertising campaigns to acquire new giveaway entries and retain current customers for entries and

conversions.

Work Experience

Tee Fury LLC, Irvine, Ca October 2013 - Present

E-commerce Marketing Manager

● Marketing Strategy and Growth Manager

● Reports directly to the CEO

● Manage team of marketers, graphic designers, and coordinates with warehouse and operations on all projects to

ensure viability and growth potential

Product Marketing Management

● Launched “Ugly Sweater” Product in November. First new Apparel product for company

● Oversaw all marketing and product creation

● Created strategy and budget behind launching new product

● Managed inventory supply, marketing assets, and new customer acquisition

● Product launch most successful in company history accounting for 20% of monthly revenue

● Currently managing Socks, Watches, and Joggers product launches

Content and Campaign Creation Manager

• Create and implement coupon code strategy for upcoming promotions and sales for all products

• Develop promotional strategy and creating promotional calendar for all departments

• Strategize usage of promos to clear inventory and boost monthly revenue goals

Email Marketing Manager

● -A/B and Multivariate Testing

● -Campaign and Segmentation Creation

● -Write, edit, and proofread all emails put out by TeeFury

● -Budget creation and management

● -Creating unique and familiar voice of company through daily and weekly email campaigns

SEO / PPC Adwords Manager

● -Monitor and manage entire PPC budget

● -Utilize extensive keyword list and manage ad spend across several unique campaigns

● -10-20k monthly budget management

● -A/B split testing for campaigns across all keywords

● Shopping campaign management utilizing and optimizing ads across several unique products within multiple genres

and product types

● Optimize landing pages for keywords and content

● Competitive analysis of ways to stay ahead of competition in SERPS

● Optimizing product pages for Shopping Feed and SERP ranking

Product Feed Manager

• Create and implement key strategy for product feeds and where we are using them

• Expert in Google shopping and multivariate xml feed creation

Copywriting Ad Manager

● - Write and implement all PPC, Display, PLA, Shopping ads

● - ads for large media ad spends on Gameinformer, Nerdist, Indoor Kids Podcast and more

● - Doubleclick monitoring and management of daily and monthly unique ads

Strategic Partnership Manager

● - Finding and implementing strategic partnerships between Teefury and others (Nerdist, Game Informer, Digital

Media partners)

● - Relationship building between other organizations to further partnership between TeeFury and others

● - Securing and maintaining 10K+ contract and promotional deals

● - Performing due diligence on contract and budget approval.

Public Relations Manager

● -Press release writing

● -Securing placement in Local news publication

● -Maintaining relationship with journalists to continue coverage about TeeFury

Social Media Manager

● - Manage and direct social media channels to social media coordinator

● - Ensure brand message is clear across all channels

● - Create and implement new and unique social media campaigns that engage and encourage audience interaction

Newleaf Labs, Redlands, Ca September 2012- October 2013

Digital Marketing Manager

● Managed all aspects of digital marketing for e-commerce sites (Shopify)

● Brand and Product management, analyzing and implementing best practices for new products and brands

● Media planning through adwords and utilizing PPC to maximize digital marketing efforts

● SEO/SEM Adwords monitoring and implementation for over 1000+ e-commerce clients

● SEM Adwords Management for client budgets ranging from $1,000-$100,000 monthly

● Handle press release and email notifications for clients

● Social Media management and consulting for 1000+ e-commerce clients

● Book keeping and invoicing of new and returning clients

● Public relations management for full list of clients ranging from 10+ industries

Esri, Redlands, Ca (Contract) March 2013-July 2013

Digital Marketing Specialist

● Maintain SEO and SEM Adwords of entire Esri website

● Manage SEM / Adwords Campaign with $90k monthly budget

● Product Management for new Software. From inception to product release

● Media planning and purchasing across several large journalistic websites and print journals (CNNMoney, Wall

Street Journal, Wired, and Forbes)

● Coordinator rep handling everything from 100+ Print ads to 30k display ad campaigns

● Copywriting and editing

● Optimization of new and running campaigns spanning multiple landing pages

● New product marketing

● Print publication management

● Public relations management for new clients, graphic designers and advertisers

● Develop outreach program to broaden company public knowledge

● Help transition from B2B to B2C

● Organize print material, contact lists, and ensure ads run on time

● Maintain relationships with clients across several fields including (Print, Digital, Media, and News outlets)

www.ThingstodoInlandEmpire.com, Riverside, Ca January 2011-March 2013

Managing Editor/ Marketing and Social Media Manager

● Manage proficiency and effectiveness of website content that attracts 175,000+ visitors monthly

● SEM Adwords Campaign manager working within small budgets (under $1000) to maximize traffic.

● Brand management for unknown website from creative design to influencing brand direction

● Media planning and purchasing using google adsense to maximize advertising with a very limited budget

● Market and Advertise the website to new business partners and clients

● Content creator and editing 100+ articles monthly

● Promotion coordinating and organizing 100+ giveaways and contests

● Social Media and Public Relations manager utilizing Twitter, Facebook, Youtube, and Wordpress

● Utilize SEO, SEM, and Google Analytics to produce 50,000+ page views per month

● Proficient with PPC, press release, and AP Style writing and editing

● Media Relations coordinator with large media entities like CBS Radio, Route 66 Car Show, and Goldenvoice

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