Liz Saul
**** **** ****** –Unit B- Los Angeles, CA 90066 917-***-**** ۰ acn1pt@r.postjobfree.com
Integrated Marketing and Sales Expert
Results driven dynamic sales rainmaker and integrated marketing leader with over 20 years experience. A proven track record for
success across broadcast, online, mobile and digital place based. An expert in consultative sales, marketing, business development,
direct response advertising, with the ability to create new sales strategy, lead and inspire sales and marketing staff to record breaking
achievements and account management, customer interaction and creatively building something of value with a team.
Core Competencies:
Revenue Generator ROI & P&L Management New/Emerging Media
Strategic Planning Staff Training Direct Response Advertising
Team Building & Leadership Channel/Pipeline Development C-Level Executive Presentations
New Market Penetration Consultative Selling Approach Digital Media Sales
Strategic Partnerships/Alliances Sales Program Development A Rain Maker in a desert
PROFESSIONAL SUMMARY
October 2013-Present
Channel One News & Channelone.com a Houghton Mifflin Harcourt company: Los Angeles
Vice President of Sales
Recently bought by Houghton Mifflin Harcourt, a publically traded company, with a global workforce of 5,000 strong –Channel One
News has distributed an award winning 12 minute news program in schools nationwide for 25 years reaching nearly 5,000,000 students
daily.
• Sold fresh and creative media sales/marketing plans to both advertising agencies and clients directly, such as Fox TV, Relativity Media,
Universal Pictures, Posterscope, Horizon Media, Moxie, Palisades, Zenith and Group M- generating hundreds of thousands in new revenue
within months of entering the west coast marketplace.
• Increased revenue of channelone.com by 40% from plan.
• Presented 25+ high level UPFRONT presentations introducing Channel One News to both ad agencies and clients directly in multiple
markets.
• Created non-traditional revenues streams and packages, such as the Channel One Skills Fair, Math and Science Competition, successful
generating revenue company-wide.
June 2012-July 2013
DigiCast Network: New York, NY
National Director of Marketing, NE Territory
A start up media company creating a closed circuit Digital Placed Based Media offering for advertisers to reach consumers in captive
environments nationwide.
• Launched a new Digital OOH Place Based Media exceeding billing expectation with $1,000,000 in revenue with Gas Station Radio
(located in 1500 independent gas stations nationwide); The Restaurant Network (located in 450 restaurants nationwide) and the Café Network
(located in 700 coffee shops nationwide)
• Trained and managed sales staff of eight media professionals.
• Leveraging the unique value proposition of Gas Station Radio, selling into both the Digital OOH and Digital Broadcast mediums.
• Creating and selling marketing plans for: AT&T, MetroPCS, HBO, Valvoline, Resorts Casino and American Express
August 2009- June 2012
Me You Them and They, Marketing Consultant and Sales Stimulator: New York, NY
Principal
• Worked with several Fortune 100, and Fortune 500 companies in CPG, QSR, Energy and Entertainment fields to help planning efforts to
maximize new business growth through their advertising efforts.
• Specialized in developing Google Adwords campaigns with emphasis on Search and Mobile Search platforms for many small to mid-
sized companies. Google Ad Words certified (97% on qualifying test)
• Develop and implements internal and external marketing materials, programs, and processes, brochures, promotions, direct mail,
merchandising, and digital advertising materials for local businesses to increase sales.
• Created media plans and strategies for products’ advertising plans –analyzing new media opportunities, along with traditional media
opportunities.
Liz Saul
917-***-**** ۰ acn1pt@r.postjobfree.com page 2
October 2005-August 2009
Metro Networks, a Westwood One Company, New York, NY
National Director of Marketing
Nation’s largest supplier of traffic information to radio and TV stations, operating in over 200 markets.
• Top 5 billing sales executive from 2006-09 with a combined gross revenue in excess of $62,000,000. Exceeding budgets each year by 19%,
28%, 23% and 19% respectively.
• Number One new business biller in 2006-09 for both Metro Networks and www.westwoodone.com.
• Member of Westwood One’s President Club, which recognizes excellence in sales performance for 2006 - 2009.
• Chairman 2007-8 of Metro Network’s Executive Steering Committee, appointed by management, to improve the direction of the company and
increase positive morale.
• The first to create and launch successful online and telemobile marketing campaigns for several clients and planners such as: Shell Oil, Staples
and Subway.
• Analyzed marketing objectives, formulated media strategies and recommended best media plans for traffic sponsorships and digital media
advertising and managed all aspects and details in the execution of client multi-market campaigns
May 2003- September 2005
New Vision Advertising, Inc., New York, NY
A boutique full service ad agency –creating a unique selling experiences for our clients
Vice President of Marketing and Sales
• Created and planned advertising all advertising strategies for clients resulting in a 12% growth in overall billings.
• Developed a list of over 30 performing clients with combined revenue in excess of $25 million, which represented 41% of the company’s
billable income, which was instrumental in the agency’s eventual sale.
• Placed and planned media for several dotcom companies as well as direct response clients placing them on direct selling channels such as
QVC and HSN.
• Created and executed strategic advertising plans for clients, constantly analyzing ROI modifying campaigns as necessary with a specific
goal(s) orientated approach.
October 2000-May 2003
K- Rock Radio (WXRK-FM), New York, NY
CBS Radio Group, the home of Howard Stern, annual billings in excess of $40,000,000
Senior Account Executive
• Grew agency revenue on an average annual basis of 28% per year. Grew sales for wxrk.com on an average of 35% annually.
• Handled key client accounts such as: Snapple, MTV, VH1, Sprint, Saturn
• Developed a clientele base of “new business” generating over $1.3 million dollars per year.
• Led the marketplace as the top 5 highest billing account executives for new business from 2001-03.
May 1998-September 2000
ChannelSpace Online Entertainment, Inc., New York, NY
Collecting Channel, Treasures in Your Home TV Show
Vice President of Marketing
• Created a strategic planning strategy for their primary website, collectingchannel.com, utilizing traditional media and direct response programs
to create site awareness which increased over 1000% during the campaign's run.
• Produced direct response television and print advertising campaigns with the emphasis on generating additional avenues for direct revenue thru
our collecting 'club' and premiere club members. These programs were created as a paid member club similar in feel to belonging to a
platinum membership association.
• Increased revenue through our business-to-business marketing agenda with current strategic partnerships as well as forging new relationships
and alliances, such as eBay and PAX television
• Managed public relation aspects of the company public relations, including press releases, full print media campaigns, and collateral sales
materials, and new company website.
• Initiated a complete overhaul of the website, to create a more user friendly and appealing atmosphere.
• Increased page viewership from 8,000 in May '99 to over 3,400,000 in December '99.
Early Career
Owned and operated two successful direct-response advertising agencies. Strategically planned and placed all media
both for purchase and barter. Produced, wrote and directed over 80 commercials and infomercials, created highly successful DR
campaigns both utilizing 800 & 900 numbers, hired and trained a staff of 20+.
• Bachelor of Science, Communications: Boston University, Boston, MA
• Certificates/Awards: Integrated Marketing Certificate, Direct Marketing Association, 2011. President Club 2005-2009
• Programs: PowerPoint, Excel, Word, Outlook, Keynote, Numbers, Pages, Sales Force
• Interest – Former national athlete, love of animals, outdoor sports, MLB, NFL and NHL. Fluent in every major sport.