ALEX LIND

Chicago, IL / St Louis, MO

618-***-**** ~ acn1ch@r.postjobfree.com

STRATEGIC DIGITAL & MOBILE MARKETING EXECUTIVE

Mobile Marketing / Mobile Publishing & Advertising / Digital Marketing / E-Commerce / Technical Ideation / New Business

Development / Operations Management / Acquisition and Retention / Sales & Marketing / Technology Transfer / Reengineering /

Client Relations / Strategic Business Planning / Data Mining / Customer Profiling / Risk Analysis / Customer Resource Management

/ Russian Language Fluency/ Public Speaking

Strong achievements in leveraging vision and business acumen: identified, captured and converted digital

marketing opportunities into measurable deliverables. Astute Strategist and Technology Leader who expertly

marshals resources to support and achieve extraordinary goals with proven results. Passionate mobile, digital,

and web marketing leader with a history of executing unique, disruptive, and experiential mobile and digital

strategies. Data-Driven Strategist and Business Analyst who pieces together the complex and fragmented

digital ecosystem into understandable, measurable, ROI based deliverables.

Deloitte Digital - Contract: Oct, 2014 – Dec 19, 2014: Digital Marketing Business Systems Analyst

Chicago, IL

• Developed and documented the Business Analysis process and methodology for, as part of the overall

Software Development Life Cycle (SDLC) for a Global Project including over 70 countries

• Perform the BA function on assigned projects, including the development of the Project Definition

Document (PDD) and the Business Requirement Documents ( BRD’s) and all associated work

products

• Planned and conduct Joint Requirements Planning (JRP) sessions with project stakeholders gather all

business requirements.

• Provided innovative solutions and incorporated feedback received from the business stakeholders, as

well as the project team architects, designers, developers and quality assurance resources, to ensure

completeness, understanding and buy in from all project stakeholders.

• Ensured Business agreement and definition of success criteria

RELATE Corp: January, 2014 – October,2014: Director of Business Development & Project Management

mobileLearning, eLearning, Training and Media Solutions Agency, Camarillo, CA

• Managed projects for a Fortune 10 client with Operations training including Compliance, Customer

Service, software simulations, elearning and Instructor-led training. From content development to

deployment.

RELATEmobile: January, 2014 – October, 2014: Director

Digital and Mobile Solutions Agency, Camarillo, CA

• Created Digital and Mobile Marketing and Strategy Solutions for Fortune 500 and smaller clients.

Host of weekly videocast: MobileMatters

• Weekly video show that provides insight into the latest mobile and digital solutions.

iSPRING Solutions Inc: September, 2013 – January, 2014: Chief Marketing Officer

mobileLearning, eLearning Solutions Software, Alexandria, VA

• Effectively managed multiple priorities – Marketing, Strategy, Customer Support, and Product

Management in both Russian and English.

• Launched innovative mobile ready eLearning Quiz building software.

• Launched innovative mobile-ready eLearning Presenter software that builds interactive courses, video

lectures and quizzes in PowerPoint.

• Ensured technical, operation, and economical requirements and analysis phases of all projects and

ensured that the final deliverable of the software development project met all of the intended needs of

the customer.

• Doubled orders and revenue(monthly revenue rate) in 6 weeks with Fortune 500 clients and smaller

clients. Total existing client base – 30,000.

• Migrated and normalized a 30,000 client CRM database, and integrated innovative Social Media

solutions for Sales and Marketing teams.

• Instituted Modeling/Optimization techniques. Churn/Acquisition/Cross-Sell/Up-sell, Segmentation

analysis, Customer LTV analysis, Next Best Offer Analysis, Significance testing, Decision Trees, Neural

Networks, ROI analysis, Probability and Expected Value Analysis.

• Managed 12 member Sales and Marketing staff.

• Managed 8 member Tech staff. Hands on experience with Waterfall and Agile methodologies

• Conducted innovative, data-driven analytics for a 30,000 client database.

RTS Mobile: June, 2009 - August, 2013: Director/Founder

Digital and Mobile Marketing Agency, St Louis

• Created, directed and executed effective strategies to develop 12000+ rich, interactive mobile solution

websites. These custom mobile solutions and applications were crafted for a wide array of industries –

Restaurant, Travel, Tourism, Automotive, Professional Sports, Recreation, Fitness Clubs, Zoos, Pubs,

Event Planning, Wellness Centers, Financial Services, Wineries, Construction, Floral, Hospitality,

Nursing Homes, Schools, and Churches.

• Conceived and spearheaded unique national mobi network (USA Mobi) in 68 cities. This innovative,

results-driven network provided unique promotions, calendars, loyalty programs, social networks, and

inter and intra-publishing methodologies for brands and socially connected consumers. All 68 cities

were populated with mobile sites able to publish, advertise and extend reach to geographic regions and

USA Mobi.

• Published and authored Mobile Matters - a blog and communications forum - commenting, and

analyzing the latest actionable insights in the Mobile ecosystem.

• Design software solutions through the definition of business processes and workflows, software

application navigation flow, user interfaces and reporting layouts

• Develop and implement test plans / scenarios to ensure that test conditions, scripts, validation criteria,

and expected results will successfully test the business and non-functional requirements.

• Served as Product Owner with tech teams as necessary during design, development and delivery to

ensure solid, scalable, robust solutions.

• Served Scrum Master effectively in both verbal (i.e. day-to-day discussions, team meetings) and

written (requirements and design specifications) form, and ensured clarity with clear and concise

communications.

• Accurately assessed the risks associated with each solution design / project.

• Developed team members from a professional and technical level.

• Implemented for all digital clients public and private Social Media strategies.

• Established and developed mobile marketing promotions, advertising and communications roadmaps

for 4 Chambers of Commerce.

• Created media plans for businesses interested to advertise in Small Business Saturday events.

• Created and implemented an interactive mobile event and social calendar for a professional baseball

team that created effective SEO results.

• Created and launched a social, peer-sharing digital video dance show that provided loyalty product-

redemption initiatives and private social-sharing networks.

• In November 2011 organized QR Code Best Practices and monetizing deliverables for 200+ mobile

clients.

• Primary architect and pioneer of Mobi Concierge. Established and implemented a mobile concierge

network in 19 locations (USA Concierge). Similar to USA Mobi; a triggered and targeted methodology

incited mobile acceptance, social utility, best practices, and unique customer acquisition and retention

results. Similar networks were championed and implemented for College Mobi, Bed & Breakfast Mobi,

and Stay and Tour Mobi.

• Conducted constant evaluation of practices and products to ensure clients have access to latest

technology and artistry. Created mobile demonstration models through 14 iterations and multiple

testing models; resulting in leading-edge product mobile website solutions.

• Established and maintained partnerships with more than 40 guilds, associations, and business groups.

Provided mobile and digital consulting: lessons learned, case studies, mobile apps, cloud computing,

m-commerce, mobile reservations and training for leading-edge mobile publishing and advertising

tools.

• Cultivated a mobile solution and application for the Bed and Breakfast industry. This allowed the

customer the option to utilize a mobile app instead of a two decades-old guidebook registry of 500+

Bed and Breakfasts.

• Conducted innovative SEO and SEM practices for 150+ clients. Proven results were embraced by elite

restaurants in Manhattan, NYC, Professional Baseball sports teams in St Louis, Tourism Bureaus in

Illinois and Pennsylvania.

• Defined vision, strategy, planning, requirements and, mobile marketing training for 35 account

executives utilizing proven West Point leadership principles. Managed, supervised and developed 5

marketing and sales directors.

• Conducted configuration management and technology leadership with 19-person tech staff. In-depth

technology experience towards execution of mobile and digital technology projects, solutions, and

database projects. Working experience with Databases, Operating Systems, Packaged Software, and

Languages/Frameworks. Programming: PHP, ASP.net, Java, Flash Programming, Perl. JavaScript.

Database: MySQL, MS SQL Server, Oracle. Operating Systems: Linux, OSS, LAMP architecture, JEE

Platform(Oracle, OSS), .NET solutions(Windows forms, C#, ASP), C++, Unix.

• Directed and managed application solutions: client data warehousing, e-Commerce Solutions,

technology consulting, CRM systems, ticketing systems, and comprehensive experience creating

complex applications and integrating them into varied systems and locations.

• Supervised customer support and help desk for 500+ clients.

• Member of over 50 Mobile Marketing, Digital, Pharma and Advertising forums.

Mobigosee Inc: 2008 to 2009: VP, Sales and Marketing

Mobile Marketing Agency, Chicago

• Executed a holistic Mobile Marketing strategy including monitoring, management, and metrics for an

application and infrastructure portfolio.

• Executed the use of an emulator in 2008 to assist Mobile evangelization.

• Designed, developed and deployed disruptive mobile marketing tactics for Fortune 100 and Fortune

500 brands: This was the nascent stages of mobile marketing.

• Managed and Trained 1 Sales Director and 3 Account Executives.

• Translated idea of Mobile Tuesday into a successful event, including such companies as RedTag, and

Finish Line. Customer signups exceeded expectations by 360%. Directed Mobile Tuesday from a

viable local venture into a nationally recognized method engaging companies across the business

spectrum.

• Executed 360 degree view marketing for Mobile Tuesday - including PR, Radio, TV, Display, Guerilla

marketing, digital advertising.

• Within four months, expanded mobile shopping concept to encompass every week of the year,

increasing business participation by 250%. Originally a concept to tag onto Black Friday-Cyber

Monday Christmas shopping cycle, Mobile Tuesday became a standard tool used effectively beyond its

original conception.

Rubicon Enterprises: 1994 to 2008: Marketing Director

• Initiated, developed and grew an e-commerce and internet marketing shopping community. Community

grew and developed to 2400 B2B and B2C users through personal, small group leadership

development, customer acquisition, maturation, retention as part of lifecycle marketing model, viral

marketing strategies, analytical segmentation, direct marketing, and advanced marketing metrics. This

community-based shopping methodology is now being utilized by sites like Amazon, Facebook, and

LinkedIn.

• Collaborated with IT leadership to introduce digital media plans to promote product awareness and

core marketing optimization. Initiated and implemented a B2C mobilecast marketing initiative for first-

time customers. Resulted in 14% increase within 2 weeks.

• Conducted specific ongoing building and management of marketing initiatives using SEO analysis -

pay-per-click advertising, comparison shopping, e-mail marketing and affiliate marketing strategies in

regards to internet shopping. Resulted in 54% increase in 1 year - 1.2 M to 1.7M in sales.

• Expanded marketing into 30 states and 3 foreign countries. Implemented incentive-based option

shopping. This financial stimulus promotes customer loyalty and maturation - resulted in sales of $260K

per month.

• Performed regression analysis using latest IT information, promotional giveaways, search-engine

optimization, product life cycle models, touch point management, personal advertising, and mass

advertising. This analysis and demonstrated measurable results verifying Bill Gates’ 1998 “high tech-

high touch” prediction.

• Implemented revolutionary consumer automatic product-replenishment system in 2002 resulting in

20% order growth. APRS was designed for B2B/C usage by assessing, analyzing and predicting short-

term and long-term needs when initializing customer relationship. The APRS system solidifies

customer acquisition, customer presence/identity, and retention. This APRS system was pursued and is

now used by industry leaders like Amazon and Overstock.

United States Army: 1991-1994: Executive Maintenance Officer

Ft Knox, Kentucky

Education:

MBA, Embry Riddle University, 1992-1994

BS, Mechanical Engineering and Russian Foreign Area Studies, USMA West Point, 1987- 1991

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