JUDY WRIGHT

**** ****** ******

Lakewood, CA ****3

Phone: 562-***-****

Email: acn0xm@r.postjobfree.com

Profile

A marketing savvy, results-driven senior copywriter, with a proven track record of supporting internal and external

audiences, creating targeted marketing for ad agencies, designers, local businesses and nonprofits crafted to each

client’s distinct voice and needs and a distinctive combination of highly focused creativity, strategy, accountability and

commitment. Experience includes:

• Strategizing with senior management and designers to achieve desired objectives

• Managing and evolving copy and messaging

• Demonstrating extensive relationship skills

• Keen understanding of producing highly effective, style-appropriate messages for diverse audiences

• Demonstrating ability to plan, execute and continuously improve communication effectiveness, conveying a

strong brand voice

• Effectively translating complex information to internal and external audiences

Liehr Marketing & Communications/Torrance, CA

Senior Copywriter 5/1995-present

• Communicating closely with principals, designers and programmers, ensuring quarterly Collision Pros

Magazine for Toyota, Lexus and Scion Collision Repair professionals, enabling collision repair instructors to

have the most up-to-date new vehicle information

• Creating instructor profiles for Toyota technicians, with an emphasis on the value of training via in-person

interviews that elevate awareness, pride and achievement

• Interviewing sales consultants for quarterly Honda Sales Insight magazine, focusing on customer types,

customer motivation and selling techniques

• In-depth examination of Lexus vehicles to key competitors for sales professionals to use as selling and service

tools

• Achieved elevated awareness for Palos Verdes Medical Group’s multi-specialty family practice via new

brochure and website copy including key focus on ADHD, allergies, asthma and advanced research studies

Dunn Communications/North Hollywood, CA

Senior Copywriter 5/1995-present

• Effectively developing and implementing communications strategies including event creation and promotions,

positioning the Ryman Arts’ high-level art education program for gifted teens including its flagship Big Draw LA

event

• Creating strategic messages, communications and promotional materials to support recruitment and community

awareness for The School of Arts and Enterprise (SAE), the first visual and performing arts high school in

Pomona, California with a focus on business, visual arts and performing arts

• Supporting development and ongoing successes of The Accelerated Schools via creative messaging for this

South Central Los Angeles charter school, focusing on a culture of treating every child as gifted

• Creating video scripts, media outreach and celebrating the ongoing successes including the Schools’ long time

relationship with Wells Fargo Bank

• Continuously improving communications for the Weingart Foundation, that communicate to the Foundation’s

grantee community, further developing key grantmaking strategies

Iacunato-McLane/Irvine, CA

Senior Copywriter 5/1995-present

• Collaborating with state agency to write and produce State of California’s new Cal Medi-Connect Program for

people with both Medicare and Medi-Cal

• Using SMOG, Flesch-Kinkaid, and other programs

• Helping to ensure readability for low literacy readers

Health Net/Woodland Hills, CA

Marketing Copywriter 4/2013

Six-month special engagement for ACA materials

• Producing extensive marketing collateral

o Broker blogs

o Brochures

o Postcards

o Community calendars

o Additional materials as needed

Inter Valley Health Plan/Pomona, CA

Senior Copywriter 5/1995-2013

Creating human-interest profiles and health-related articles for this Pomona-based senior health plan

• Interviewing plan members for magazine articles

• Supporting the organization’s goal of keeping members healthy, active and young at heart

EDUCATION

• California State University, Fullerton/Communications/News-Editing

• Cerritos College, Cerritos, CA-Journalism

Contact this candidate