George Granda

** ********* ****, ***** *****, CA 92656 714-***-**** acn0x5@r.postjobfree.com

SUMMARY & STRENGTHS

Qualified SEO/SEM professional with over 7+ years of experience in developing SEO campaigns,

analytics, webmaster tools, Project Management, SE rankings monitoring, keyword research, site auditing

methods, social media optimization and link building. A clear communicator with a background in

account management and marketing, I have a passion for optimizing websites to achieve business goals

and a talent for improving organic SE rankings with my creative approach and thorough research and

analysis.

• Over ten years of customer/technical support experience

• Excellent verbal and written customer service skills

• Exceptional problem solving skills

• Hard working, detail oriented, and able to multi-task effectively

• Able to work alone or in a team environment

• Training/Educator

• Strong work ethic

TECHNICAL SKILLS

Applications/SEO Tools: HTML, CSS, WordPress, JavaScript, PHP, Adobe Photoshop, Illustrator,

Dreamweaver, Flash, Sony Vegas, Word, Excel, Outlook, Access, OneNote, PowerPoint, Publisher.

Operating Systems: Windows 95/NT/98/2000/ME/XP/Vista/7/8/10

Customer Support: Relationship building, Highly organized, Planning & preparation, Managing time,

Troubleshooting, Multi-tasking, Working with others.

On-Page Optimization: W3C Valid XHTML/XML, Title Tags, Meta Description, Page Headings, Page

Content Creation/Optimization, Internal/External Links, Image SEO - Alt Text, Navigation Structure,

Tableless CSS Design, XML Sitemap Creation & Submission, Robots File Creation/Optimization.

SEO Setup: Keyword Research, Directory Structure, Domain Naming, 301 Redirects URL Rewriting,

.htaccess/robots.txt, Permalink Canonicalization, PageRank, Client/Competitor Analytics Reports,

WordPress Blog Installation/Setup

Off Page Optimization: Directory Submissions, Blog Creation & Posting, Social Bookmarking,

Business Profile Listing, Video Submission, Press Release Submission, Blog Commenting, Forum

Posting, Classified Submissions, Local Marketing, RSS Feed Submissions, Product Reviews, Products

Tagging, Video Sitemaps.

Social Media Marketing: Implementation of Social Media campaign which ties together distributed

content, providing back-links to client sites. Social Bookmarking sites: Digg, Reddit, Google Bookmarks

etc. Also work on various social networks like Facebook, YouTube, Twitter, WordPress and many others.

Local SEO: Directory Submission and uploading date feeds through Google/Bing Local Business Center.

Web Analytics: Generation & Analytics of traffic report using Google Analytics Tool and Web Master

Tools to understand the effectiveness of the keywords being used and to measure the usefulness of the off-

page optimization strategies.

PROFESSIONAL EXPERIENCE

IT Support 03/2014 to 11/2014

American Pacific Mortgage Pomona, CA

Overall Description: Managed all help desk, system/process improvements, remote access, user training, and maintained

desktops, laptops, and printers department-wide. Provided support to over 50 employees.

• Directed all in-house hardware, software, and network support functions for over 50 users.

• Installed, configured, tested, and maintained software and hardware. Performed all

troubleshooting.

• Investigated technical and user issues, developed effective solutions or forwarded to contracted

support services or manufacturer. Served as liaison to contracted support company, vendor, and

manufactures.

• Established end user PC training program. Reviewed, selected, priced applications, and planned

training curricula.

• Performed basic maintenance and support of office equipment.

SEO Analyst 10/2011 to 03/2014

KPA, LLC Costa Mesa, CA

Overall Description: Managed the SEO content set up for over 600 accounts for various automotive dealerships throughout

the United States, Canada and Puerto Rico. Successfully tracked, maintained and improved ranking of 100s of keywords per

client while achieving Top 3 results in the top US markets for very competitive keyword phrases.

• Google Analytics - Setup and Analysis of Website Traffic.

• Google Webmaster Tools - Setup and Canonical Assignment

• Reported on Keyword Rankings and Organic Traffic monthly to each Car Dealership.

• Analyzed key trends and devised SEO strategies for each individual dealer.

• Created and optimized unique pages for each dealer.

• Assisted Dealerships with their online Directory Listings - Google Places, Google +Local

Listings, Yelp, and Bing.

• Monthly and quarterly SEO audits for our clients.

• SEO Support - added/edited/fixed content on site, Images, HTML, CSS, Semantic markup.

• Training staff members in how to use SEO, SEM, PPC, Analytics and Webmaster Tools.

• Using the in-house system to record necessary information and instigate actions as required.

Senior SEO Analyst 07/2007 to 10/2011

TK Carsites, Inc - Acquired by KPA Irvine, CA

Overall Description: Managed and reported on SEO progress for over 300 accounts for various automotive dealerships

throughout the United States, Canada and Puerto Rico. I was able to show positive Organic Traffic results and build strong

relationships with my dealers.

• Google Analytics - Setup and Analysis of Website Traffic.

• Google Webmaster Tools - Setup and Canonical Assignment

• Reported on Keyword Rankings and Organic Traffic monthly to each Car Dealership.

• Analyzed key trends and devised SEO strategies for each individual dealer.

• Created and optimized unique pages for each dealer.

• Assisted Dealerships with their online Directory Listings - Google Places, Google +Local

Listings, Yelp, and Bing.

• Monthly and quarterly SEO audits for our clients.

• SEO Support - added/edited/fixed content on site, Images, HTML, CSS, Semantic markup,

Google Analytics & Webmaster Tools Training.

• Using the in-house system to record necessary information and instigate actions as required.

Production Manager 10/2003 to 07/2007

TK Carsites, Inc Irvine, CA

Overall Description: Managed the website launch process from start to finish for multiple websites as well as providing

training, day-to-day account management and strategic support. Logging and processing support issues via telephone or

email whilst ensuring a high level of customer service.

• Managed all operations concerning - design, programming, maintenance, SEO set up and SEO

maintenance.

• Complete client related tasks as requested by client in a timely fashion.

• Training - Trained all clients on how to use our website and all our products.

• Setup email accounts for all employee's and help end user access email via Outlook, Web access,

3rd party software.

• Help Desk Support - Help the customers with any issues they came across.

• Using the in-house system to record necessary information and instigate actions as required.

System Administrator 02/2001 to 10/2003

TK Carsites, Inc Irvine, CA

Overall Description: Managed systems supporting over 50 local employees and 15 out of state. Collaborated with sales staff

and customer support groups to deliver superior customer service to all our clients. Recommended and implemented

solutions to improve productivity and security.

• Set up and deployed new servers and workstations in a new environment and existing networks.

• Installing and maintaining PC hardware and software such as Microsoft Windows, MS Office,

CRM Tools, and 3rd party CRM Tools.

• Setup email accounts and helped end users access email via Outlook Web Access, and MS

Outlook

• Used remote desktop (MSTSC) to connect with users over a LAN to resolve issues

• Data Migration & Backup

• Resolving network communication problems

• Monitoring daily activity and network security.

LANGUAGES

• English (Fluent)

• Spanish (Fluent)

REFERENCES

Available on request.

Contact this candidate