JOE LOBOSCO

*** ******** **** / *********, ** ***03 / Tel: 516-***-**** / achac4@r.postjobfree.com

PROFILE

With over 20 + years experience, I have held a variety of senior operations and strategic business

development leadership positions to successfully drive both strategy and results. I have helped pioneer the

execution of best practices for emerging digital print and multi-channel marketing solutions for various top

organizations throughout the United States.

My candid nature and passion for technology and data-driven marketing solutions is what drives me to

continually explore new ideas and approaches to the ever-changing dynamics of the marketing

communications industry.

I have vast experience as a management and operations executive in the database marketing, digital

marketing automation, printing and response fulfillment industries, with a proven track record of using my

unique balance of technical, business, sales and leadership skills to drive both strategy and results.

COMPANY AFFILIATIONS

EarthColor Jan 2013 – Present

Senior Vice President – Business Development

• Responsible for all sales and marketing initiatives including overseeing of all sales staff

• Define direct marketing strategy, identify and analyze opportunities and recommend product/service

offerings to meet client objectives

• Architect and develop client solutions matching client requirements with EarthColor tools and platform

• Coach and assist Account Executives and Regional Vice Presidents on closing assignments

• Manage pipeline and provide sales reporting and forecasting

• Gather detailed requirements, contract negotiations and oversea implementation of sold direct

marketing/multi-channels programs and engage resources as appropriate for optimum solutions

Vertis Inc. – Marketing Services Dec 2009 – Jan 2013

Senior Business Development Director

• Responsible for the success and revenue growth of strategic targets and verticals

• Define direct marketing strategy, identify and analyze opportunities and recommend product/service offerings

to meet client objectives

• Uphold the vision and values of Vertis Communications

• Coach and assist Account Executives and Regional Vice Presidents on closing assignments

• Manage pipeline and provide sales reporting and forecasting

• Gather detailed requirements, contract negotiations and oversea implementation of sold direct

marketing/multi-channels programs and engage resources as appropriate for optimum solutions

JOSEPH LOBOSCO PAGE – 2 –

Bowne & Co. – Marketing Communications Feb 2008 – Dec 2009

Vice President – Marketing & Business Development

Develop “Best in Class” team, which includes design, data, printing, finishing and mail services to serve

as a liaison between sales, IT and manufacturing to provide structured solutions to meet key client

objectives, and to help achieve corporate goals for improved organic growth

Formulate approach and strategy to assist sales in presenting a comprehensive solutions that

differentiate Bowne from the competition embracing value and consultative selling methodologies

Provide strategic direction for sales, utilizing Major Account Planning & Strategy (MAPS) best practices

and SWOT analysis techniques

Evaluate existing client applications to identify opportunities for improvement or new service offerings in

order to increase account penetration and value proposition

Identify new verticals to diversify market position in order to assist in organic growth goals

Create product development roadmap to enhance current products and market positioning

Responsible for managing all business development and project management teams

Institute “Best Practices” for implementation of emerging integrated digital print and e-delivery

technology solutions in order to decrease time to market and revenue

Vertis Inc. – Digital Production Services Dec 2001 – Feb 2008

Vice President - Client Solutions Development

• Educate sales/marketing on business opportunities and sales execution

• Qualify and scope new sales opportunities working with 50+ sales personnel

• Build operations and workflow infrastructure to support distributed print “hub and spoke” for Monroe NJ,

York PA and Irvine CA digital facilities

• Manage Teams of business analysts and project mangers, to implement client solutions and business

acquisition while providing Vertis with clear guidance, cost effectiveness and on time delivery

Vertis Inc. – Digital Production Services

Group Manager – Digital Solutions/Technology

Maintained full responsibility for all day-to-day operations for $65million, full service digital

preproduction facility with authority over 45+ employees with extended responsibilities for business

development

Successfully implemented digital solutions with top clients/corporations increase revenue and growth

ISO 9001 Certification

Develop product offerings for digital web2print solutions to enhance market positioning and distinguish

Vertis in the marketplace

P&L responsibilities to maintain 40% contribution level with approx $2M annual expense budget

Improve development/implementation methodology to improve quality and volume while decreasing

cost and time to market through standardization and best practices

Develop strategic relationships with other Vertis digital sites to broaden product offerings and increase

client/market penetration while establishing clear communication across Vertis facilities

Increase Vertis sales awareness of offerings and execute plan in order to increase top-line growth

Manage pre-sales/sales initiatives from concept to specification, including client discovery, consulting,

business requirements and implementation.

Applied Graphics Technologies / Seven Worldwide Aug 1998 – Dec 2001

Manufacturing Technologies Manager / Eastern Region

Managed comprehensive workflow analysis to identify waste and increase plant productivity and future

workflow positioning to ensure flexibility for evolving market demands, including on-site facility

management, CTP and digital proofing/printing efforts. Assist and support business development efforts,

working closely with client and sales staff to ensure business objectives are met.

JOSEPH LOBOSCO PAGE – 3 –

Applied Graphics Technologies / Seven Worldwide

Regional Sales Manager / eBusiness Division

Responsible for implementation of asset management, online ordering and document/workflow

management technical strategies to support corporate 500 companies managing critical brand and

corporate content. Supported business development team strategy efforts to ensure client objectives.

Serve as a worldwide liaison to develop and distribute consistent development specifications.

Tana/Seybert Nicholas Printing Group LLP Jan 1995 – August 1998

Director of Production

First Impressions Lithographic LLP July 1990 – Jan 1995

Vice President - Digital Imaging Division

EDUCATION

AAS Computer Science & Communications

Drake Institute of Technology

Queens University Computer Science & Communications

Five Towns College AAS Music Education

NAPL Lecturer

Silver Management award recipient NY Institute of Technology

Management Excellence award recipient Farmingdale College

Association Membership Who’s Who

AGC board member Strathmore’s registry recipient

PODI

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