MELISSA RUDY

**** **** ***** **.

Loveland, OH **140

513-***-****

www.wordsbymelissa.com

acgzwa@r.postjobfree.com

SUMMARY

. 12+ years experience in web content, copy editing, marketing

copywriting, and e-commerce management

. 5+ years experience in technical writing for software applications

. Knowledgeable in best practices for online writing, SEO, web

usability, and social media

. BA in English Literature, Minor in Journalism/Professional Writing

. Demonstrates precision, accuracy, and meticulous attention to detail

PROFESSIONAL EXPERIENCE

WORDS BY MELISSA - Cincinnati, OH

2007 - Present

Freelance Copywriter & Editor

Provides a wide range of clients with writing and editing of:

. Web page content

. Blog articles

. Marketing collateral (brochures, postcards, fliers, etc.)

. E-commerce content

. Sales letters/landing pages/marketing emails

. Press releases

. Executive summaries and bios

ADWEEK - New York, NY

2014 - Present

Freelance Reporter

. Provide timely articles on breaking advertising-related news

. Liase with staff editors and news sources to ensure accuracy

. Adhere to Adweek's style guide and procedures

CORNERSTONE BRANDS - Cincinnati, OH

Feb. 2003-March 2008

E-Commerce/Web Content Manager

. Managed all online content development for Frontgate.com and

GrandinRoad.com, two of Cornerstone's leading brands

. Coordinated the transition from print to web for 40+ catalogs (3,000+

products) per year, developing additional online content as needed

. Optimized all online content for Search Engine Optimization and web

usability

. Managed the efforts of three Online Production Coordinators; worked

closely with other departments throughout the company to ensure

content accuracy

. Performed rigorous testing and quality assurance of web content and

functionality

. Coordinated the online merchandising placement of products within web

categories

. Managed all operational and administrative web functions

. Provided monthly content reports to upper management

. Served as Webmaster resource to resolve customers' technical issues

RIPPE & KINGSTON - Cincinnati, OH

July 2000-Feb. 2003

Technical Writer/Trainer

. Developed technical user manuals for a legal management software suite

. Transitioned print manuals into online format using RoboHelp software

. Created marketing materials and newsletters for a wide client base

. Traveled to client locations to lead on-site training sessions

PROCTER & GAMBLE - Cincinnati, OH

Jan 2000-July 2000

Marketing Assistant

. Developed proposals for market research initiatives

. Assisted with focus groups and office management functions

EDUCATION

BA in English Literature, Minor in Journalism & Technical Writing

University of Cincinnati - December 1999

ADDITIONAL TRAINING & EXPERIENCE

. Well-versed in Search Engine Optimization strategies (keyword

research, SEO copywriting, meta tags, meta titles, meta keywords,

etc.)

. Proficient in various E-commerce Content Management systems, HTML,

FTP, Excel, MS Project, PowerPoint, Dreamweaver, RoboHelp, Outlook,

Web Positions Gold, Omniture, Lotus Notes

. Attended intensive training seminars in online and print copywriting,

Search Engine Optimization, Lotus Notes software suite, PhotoShop, and

HTML

. Freelance projects have included writing catalog copy, editing for

publishing houses, drafting professional newsletters, and proofing

graduate theses

. Have published articles in local and national magazines

References & Writing Samples Available Upon Request

Contact this candidate