tracy shane daniels 972-***-**** (home) or

**** ***** **** 972-***-**** (cell)

lewisville, texas 75067 acgys8@r.postjobfree.com

Exceptional copywriter and highly creative professional with a well-rounded background in all

forms of print and online media. Proven ability to quickly analyze needs, develop concepts

and provide fast turnaround for diverse projects. Broad-based background in competitive and

dynamic organizations, as well as freelance work. Recognized as a level-headed, decisive

Tracy Shane Daniels

leader and excellent team player. Maintain an extensive network of industry professionals to

benefit creative projects. Passionate about creating powerful copy that inspires people.

expertise

• Marketing I Advertising I Copy Manager & Editor I Senior Writer I Proofreader I Style Director

• Client Communication I Project Management I Planning & Prioritization

• Print I Web I Marketing Materials I Promotions I Campaigns I Identity I Collateral

• Preprints I Digital Copywriting I Newspaper/Magazine & Diversity Ads

• InDesign I SEO I BCC

education

Bachelor of Arts, Journalism, concentration in Magazine Sequence I The University of Texas in Austin

professional experience

Academic Partnerships I Dallas, Texas

Contract Copywriter I July 2014 - present

•Write content for landing pages, emails, pop-up web banners and facebook and Twitter ads.

Proof and edit copy for quality control.

JCPenney Corporate I Plano, Texas

Series of creative roles in various divisions of this retail leader.

Creative Advertising Digital Copy Manager, jcpenney.com Copy Hub I Oct. 2011 - June 2014

• Recognized by peers as the “Freshest Voice” in the Copy Hub for innovative, highly creative copy.

• Authored multiple product presentations for jcpenney.com (Women’s, Children’s, Jewelry and

Salon divisions); pushed to elevate the creativity and overall quality of copy.

• Developed brand profiles for internal company use; developed and proofed copy for in-store

signage; wrote copy for special projects.

• Created product presentation video scripts for jcp.com.

Creative Advertising Copy Manager, Enterprise-Wide Promotions Team I Nov. 2009 - Oct. 2011

• Selected from 600 candidates to win “Associate of the Month,” February, 2011.

• Led team of two copywriters, managing the copy aspect of JCPenney’s rewards and salon

publications and special projects (assorted direct mail pieces, store posters, bounce-back cards,

postcards, internal web ads, magazine, newspaper, diversity and program book ads). Concepted

with Art Directors for effective, creative solutions to internal clients’ requests.

• Resourceful approach to researching events and organizations to ensure ad theme matched

corporate goals.

• Collaborated with internal divisions to meet stringent deadlines and ensure postal regulations

were met.

Creative Advertising Copy Manager, Preprints I Jan. 2006 - Nov. 2009

• Managed a writer, collaborated with art directors and merchandisers to create weekly

newspaper inserts.

• Worked to ensure clarity, accuracy, brand consistency; legalities were met.

• Completed up to four variations of assigned preprints to meet specific regional needs.

Contract Copy Manager & Copywriter I Jan. 2005 - Jan. 2006

• Exclusively for JCPenney. Wrote, edited and proofed copy for various company

publications with a heavy focus on direct mail jewelry.

Additional experience with JCP includes:

Catalog Advertising Style Director, Home Division

• Directed fashion aspect of catalog photography. Worked with art directors, layout artists,

merchandisers and photography studios to create fashionable settings/presentations to sell

JCP home merchandise.

• Wrote the copy for a booklet that accompanied a home decorating video JCP sold nationally.

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