Address: **** *. ** **** ***, chandler, az *****

PHONE: 505-***-**** . E-MAIL: acgy96@r.postjobfree.com

jennifer lee

With over 14 years of experience in digital marketing strategy, web

development, design, project management, electronic direct

marketing, and website analytics and reporting. I believe a

company's presence on the web is extremely important and has

changed over the years. Just having a website isn't enough anymore.

If you don't look at the numbers and just make something "pretty"

how do you know your site is really contributing to increase

revenue for your bottom line?

That's where I come in...To give you those numbers manage projects,

team members and provide companies with what their website is

really doing for them, which makes me a major conduit for change. I

pride myself on being able to provide analytics and project

statistics to contribute to a company's bottom line...

Project Management

Business Analysis

Data Analysis and Reporting

Report Development and Presentation

Software Implementation

Digital Analytics Development

Work experience

July 2013 - Present Vemma Nutrition

Tempe, AZ

IT Project Manager/Data Analyst (May - Present)

Extract data from SQL data warehouses, pixel logs and other data

stores like 3rd party Web Analytic systems, (e.g. Omniture, Google

Analytics).

Analyzed web analytics and other quantitative and qualitative data,

including email analytics and reporting

Ability to relate complex technical issues to non-technical team

members and customers

Proven ability to multi-task, handle multiple priorities and adapt

to a fast-paced environment

Quickly iterate over ideas and translate those for upper management

eMail Marketing Manager (July '13 - May '14)

Drove overall email marketing strategy, manage email promotional

calendar, improve CTR, Open rates and conversion rates

Analyzed e-mail performance and utilize list segmentation,

personalization, and content optimization to increase return on

investment

Plan and launch customer lifecycle campaigns, triggered based

emails, A/B testing and seasonal promotions

Increased open rates from 5% to 95% via segmentation and testing of

email recipients

Increased numbers of open and CTR by 50% via testing subject lines,

content and imagery

Strategically Implemented Customer-only based email program to

increase client base and diversify the company portfolio

Create, develop and execute mobile app pushes

August 2011 - July 2013 Insight Enterprises

Tempe, AZ

Online Marketing Specialist

Developed natural SEO strategy and processes, along with

implementation of elements both created by myself and managed

throughout the team

Managed a Google Adwords budget of $24,000 a month. Increased sales

from pay-per-click (PPC) campaigns 152% over last year with an

innovative strategy aligning all go-to-market campaigns

Created and implemented elements for Search Engine Optimization

(SEO) for solutions, services and cloud pages which increase sales

by 110%

Developed and implemented in-depth SEO project plan for natural

search to include SEO elements outside of on-page creation

Assisted in the analysis, implementation, testing and training of a

new content management system

March 2009 - March 2011 Able Body Labor

Mesa, AZ

Project Manager/Branch Manager

Created in-depth sales plans, including goals for each month and

quarter

Responsible for managing over 60 employees daily on over 30

different client sites

Increased revenue in the Albuquerque, NM office from 5K per week to

40K per week in billing

Worked with the IT department to implement company-wide CRM

software in order to track nationwide sales figures - help desk

associate for over 100 offices

Increased sales and revenues in the Mesa office from 8K per week to

45K per week in billing in less than 3 months

April 2007 - March 2009

Rio Rancho, NM

Digital Marketing Strategist (Self Employed)

Created in-depth strategic digital marketing plans to increase

conversion rates

Responsible for coordinating several vendors to guarantee work is

completed within the contract scope managing both time and budget

constraints

Initiated marketing social media presence, blog creation and

company brand development

Implemented new eCommerce platforms from third party vendors

Companies contracted by: Perfume Town, Supplements to go,

Cooperative Educational Services (CES), Live Lean Today, Pike

Systems, Inc., NRG-Efficient, ValuTek, Creative Leather Furniture

September 2005 - April 2007 iCrossing, Inc.

Scottsdale, AZ

Project Manager

Dedicated resource for the company's largest client (General Motors

- 7 divisions)

Organize and run all internal and external meetings which included

a high level of communication with the client to coordinate with 7

different divisions

Managed 4 departments and 6 employees to ensure the client received

the highest quality of strategy and deliverables to improve their

search optimization results

November 2003 - September 2005 Direct Alliance Corporation

Tempe, AZ

Electronic Direct Marketing Manager (June 2004 - Sept 2005)

Marketing Communication Specialist (Nov 2003 - June 2004)

Managed creative staff, analytics and database administrators

assigned to program (5 employees)

Created quarterly business reports and presentations at client

site, including VPs and C-level clients

Reported daily electronic marketing statistics such as click-thru

rates, response rates and revenue to Executives

Managed marketing programs to meet specific ROI goals and

objectives and ensure implementation

June 2000 - May 2003 Vista Technology Group, Inc.

St. Charles, IL

Marketing Communication Specialist

February 1998 - June 2000 Manpower, Inc.

St. Charles, IL

Staffing Specialist - Technical Coordinator

January 1996 - February 1998 Metal Exchange Corp.

Naperville, IL

Administrative Assistant to the VP of Trading

software knowledge

Microsoft Office Suite: Word, Excel, Powerpoint, Visio, Project,

Sharepoint, Outlook

Web Development software: Adobe Creative Suite, HTML, Javascript,

SQL

CRM Software: Lotus Notes, Kana (email marketing), Sales Force

(CRM), Jira

Analytics software: Omniture, Get Response, Web Trends,

Coremetrics, Exact Target, Google Analytics

Database Software: Oracle, SQL, Access, Google Big Query, Get

Response, Bronto, Exact Target, Silverpop

Education

1991 - 1996 B.A. English Major, Sociology Minor Aurora

University Aurora, IL

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