LARRY A. BRYDBORD

** ******** ****, **** *********, NJ 08816 732-***-**** acgx5p@r.postjobfree.com

Objective: Maximize my proven track record in sales, sales management and marketing, along

with licensing and product development.

Work Experience

Independent representative for a wide range of consumer electronics and house wear

products

East Brunswick, NJ

• Generated over $6M in sales of computer tablets to HSN in 2013

• Led a new strategy that established value-added marketing increasing sales by $4million in 2013

• Responsible for coordinating and setting up rep groups and sales presentations

2010- 2011 National Sales Manager: Craig Electronics, Miami, FL:

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• Generated new business, by landing first-time wins with Transworld Entertainment, HSN, and Hastings

Entertainment

• Developed new leads for future business growth, by reviewing sales history, evaluated retail products to

identify weaknesses in their current assortment.

2008- 2009 Regional Sales Manager: Office Star Products, Ontario, CA

• Supervised a team of sales representatives within North America- including both retail and military

accounts

• Performed strategic market analysis culminating in a revamp of the product line at BJ’s which resulted in $3

in sales in 2009

• Captured new business that resulted in the addition of 3 SKU’s to the Staples in-store program which brought

in $10M to top line sales

• Increased volume with Military over 30% by offering competitive pricing and unique products

2007- 2008 Vice President – Sales & Marketing: GeeWiz Entertainment, Cherry Hill, NJ

• Created and developed start up novelty room Décor Company

• Partnered with independent manufacturer’s representative to win over $1M in new sales in 2007 with Rite

Aid and Walgreens that included chain wide promotions...

• Developed $1M Christmas program with Toys R Us

• Designed and manufactured Disney licensed products worth $2M in sales to Walgreens.

• Worked directly with designers and factories to develop sourcing strategy for product development

• Responsible for all Sales and Marketing functions including managing 20 rep groups, pricing, and all trade

shows

2004-2007 Sales Manager - Royal Consumer Products, Somerset, NJ

• Established new business with Circuit City, Office Depot and HSN

• Grew business at QVC from $1.5 in sales to over $5M

• Created a $20M private label program with Office Depot by identifying needs in their product assortment

2003- 2004 National Sales Manager, Polyconcepts USA Inc, Stratford, CT

• Managed and Directed sales of Polyconcept line of Novelty and nostalgic consumer electronics products.

• Booked over $5M worth of orders with Macy’s and May Co and $3M with Kmart

1998- 2003 Founder: Funatik Products, Refac, Thunderbolt

• OEM Supplier to Spencer Gifts, Discovery Channel, and Meijer’s for consumer and novelty electronics to

include portable audio, telephones, shower radios, and glow in the dark product

• Sourced all products after reviewing various factory offerings. Negotiated terms and conditions with factories

and retailers. Interfaced with graphic department to create packaging and coordinate shipping with import

department

• Generated over $3M in OEM Sales

• Developed 4 SKU, Karaoke line, 20 SKU phone assortment and 9 SKU portable audio assortment

• Collaborated with 12 designers and engineers to develop 5-item line of MTV branded consumer electronics

products

• Design, sourced, marketed line of novelty electronics and lamps including acquiring Star Trek license.

• Acquired Star Trek license for lamps

1989- 1998 Vice President of Sales & Marketing Kash ‘N’ Gold-Telemania, NY

• Managed and directed sales/marketing for Telemania brand of novelty phones and electronics.

• Increased sales from $4.6 M in 1989 to over $30M in 1995

• Made all major presentations to retailers including Walmart, Target, Best Buy, Costco, etc.

• Responsible for managing/directing over 20 independent rep organizations

• Secured various licenses, sourced products, involved with independent designers to develop multifaceted

novelty phone and CE product assortment

1981 -1989 Executive Sales & Marketing Positions with Pioneer, Sanyo, and Lloyds

EDUCATION: B.S. Marketing, University of Bridgeport, CT

Professional Skills

Develop and execute integrated organizational plans, policies and procedure as well as guides the development of

business and product strategies, goals and objectives

Led the planning of several development products, including manufacturing and supply chain management in Asia

Pacific-Rim, leading to volume orders with major retailers, including extensive travel to Hong Kong and China.

Established strong relationships with key decision makers at major retailers and merchandisers that facilitate business

opportunities

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