SOHAIL SHAIKH

**** ******** **, **********, **, *7109

973-***-****

acgwqu@r.postjobfree.com

Profile:

Digital marketing expert with more than nine years of rich experience

Search engine marketing, Paid search marketing, Mobile marketing,

Affiliate, Social Media, & Email marketing. Experience in CRM, CMS, Web

analytics, Lead generations, Project management, Customer acquisition &

retention programs.

Professional Skills:

SEO, SEM, Local SEO, GDN, Display advertising, PPC marketing (CPC, CPM,

CPA, PPP model), Video marketing, Social media marketing, Mobile apps.

advertising, Affiliate Marketing, Newsletter/Email marketing,.

SEO/SEM Suites:

IBP, SEO Elite, WebCEO, SEO Suite, SENuke, GSA Search engine ranker,

ScrapeBox, Email marketing Director

Web applications:

Email: Mailchimp, Constant Contact, Benchmark email, Get Response, Vertical

Response

Analytics/Marketing: Google Analytics, Omniture, Moz, Hubspot, Adobe CQ,

A/B split & Multivariate testing

Paid marketing: Google Adwords, LinkedIn ads, Facebook ads, Amazon display

ads, YouTube, Bing/Yahoo ads

Technical Skills:

CMS: Joomla, Drupal, WordPress, Adobe Business Catalyst

CRM: vtiger CRM, SugarCRM.

Web: HTML, XML, Adobe Dreamweaver, CSS, Robots.txt, Schemas.

Database: Oracle, MySQL, MS-Access.

Others: Microsoft Project, Visio, InfoPath, Publisher, Adobe Acrobat,

Excel, Word, PowerPoint.

Professional Experience:

Digital Marketing Project Ecomers NJ Oct 2013 - present

Manager Tech. (contract)

Building, managing, testing, optimizing and executing E-commerce and

digital marketing campaigns that drive demand for online shopping stores

through a broad range of appropriate digital channels-including online,

mobile, social media, email, digital ad and SEO. Reaching targeted audience

and work closely with internal sales and product managers to create digital

communication solutions to accompany overall marketing strategy.

Leading the team of web developers and designers as Project Manager to re-

designed a new websites using WordPress CMS, while actively involved in

technical aspects of website handling load testing and balancing, website

structure optimization using multiple sub-domains, writing robotos.txt

files, integrating Schemas at Product level, helping in auto coding XML

sitemaps for Image and content, also integrating shopping cart and payment

gateway systems and W3C compliance analysis.

Sr. Manager Online Smartmicr CA Jun 2005 - Sep 2013

Marketing os (full time)

I was primarily involved in designing and implementing mobile and online

(Web) marketing campaigns and promotions for Mobile-Commerce enabled web

portals with emphasis on Business-to-Consumer, and Business-to-Business

model. I was involved in designing Search engine marketing (SEM) programs

including, Affiliate marketing and Search engines optimization (SEO);

designing Interactive advertising & Contextual advertising campaigns;

Branding and advertising the services on different channels using e-Mails,

RSS feeds, Newsletters, Press releases, and social media marketing (blogs,

forums, groups, online communities).

Web Marketing VIVID VA Jan 2011 - Sep 2014

Manager IMAGING (freelance)

Developing and executing online marketing campaigns (SEO & SEM) and online

media programs with expert understanding of search strategies and best

practices to increase demand generation. Manage online marketing tactics

such as customer acquisition (i.e., paid search, online display media) and

customer retention (i.e., cross-sell, email and up-sell) to optimize new

customer volume loyalty, while exploring and identifying new leads channels

to drive incremental leads. Developing and managing a customer relationship

management model which delivers tailored consumer email campaigns via

customer segmentation, content and offer creation, execution, analysis and

reporting.

Web Marketing Route 21 China Jun 2010 - Jan 2011

Manager Holding (freelance)

I was responsible for oversee all aspects of new media marketing including

web marketing; strategic leadership for the overall web presence, including

global web communication strategy, design and functional innovation along

with overall operations of companies various websites. While ensuring

online marketing campaigns performance and delivery are being fulfilled as

scheduled and providing in-depth analysis and reporting of campaign

effectiveness and suggestions for improvements using analytical tools.

Web Marketing Xeltek Inc. CA Nov 2008 - Nov 2010

Engineer (freelance)

Develop, implement and manage web marketing campaigns and content for

assigned markets and lines of business, with an emphasis on paid search and

display advertising including paid search, natural search, online

advertising and online content. Manage and review web analytics data to

determine customer usage patterns and optimize site design, as well as

designing new web marketing campaigns to increase the acquisition and

conversion of site visitors.

Process Manager Hum TV PK Sep 2004 - May 2005

(full time)

During my tenure at Hum TV, I have developed and managed range of web

marketing campaigns; including On-site and Off-site SEO; affiliate

marketing, contextual advertising, Search engine optimization (SEO), and

social media marketing.

Education:

Masters in Mass Communication

University of Karachi

Bachelors in Commerce

University of Karachi

Diploma in Computer Science (Software Engineering)

ICCS (International College of Computer Science)

REFERENCES: Available upon request.

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