CASSIE C. FRENCH

214-***-****

acgwqe@r.postjobfree.com

www.pinkismysignaturecolor.com

EXPERIENCE

****-******* ********

Copywriter

Print:

• Develop concepts with Art Directors and Project Managers to create compelling print

materials, including direct mail and newspaper preprints, that are engaging and on target

with the company’s unique brand voice.

• Communicate with Art Director and Project Manager from onset to completion to ensure

cohesive messaging throughout print material, while providing personal accountability for

writing, editing and proofing of all promotional and creative copy for assigned projects to

ensure accuracy, clarity and consistency of style.

• Work with Marketing Merchandising Managers to create value- and brand-driven messaging

that effectively engages target market and drives overall sales.

• Ensure and maintain familiarity with merchandise lines and technical aspects of advertising

requirements, including FTC and other governmental regulations.

Internet:

• Write and edit large volume of retail copy in a fast-paced, deadline-oriented environment.

• Relay current fashions and anticipate trends to increase sales and build brand loyalty.

• Utilize brand profiles to capture appropriate copy voice.

• Write creative copy for website landing pages.

• Develop relationships with Art Directors and Merchandisers to effectively communicate the

company’s brand message.

• Write video scripts to educate consumer about product features and benefits.

• Utilize SEO (search engine optimization) strategies in order to optimize website for internal

and external search purposes.

2010-2011 Dillard’s

Internet Copywriter

• Write, edit and proofread compelling retail copy to drive online sales.

• Ensure copy style consistency and maintain crucial display details for online catalog.

• Utilize SEO writing style to maximize online exposure.

• Consult with multiple Buyers and Graphic Designers about product details and execution.

2009-2010 Ulta Beauty

Manager, Prestige Cosmetics

• Responsible for managing a team of five, including training and reviewing performance.

• Promote prestige lines of cosmetics, skincare and fragrance products through campaigns

designed to drive customer loyalty.

• Maintain relationships with vendors and support their individual sales goals.

2004-2009 Southwest Airlines

Marketing Department/Advertising Team

Customer Relations Writing and Telephone Representative

• Create, produce and facilitate in-flight and in-airport promotions, including writing copy for

promotional materials.

• Serve as liaison between GSD&M Idea City and Camelot Communications to produce

outdoor and in-airport signage.

• Develop communication about current advertising and promotional campaigns, and present

to department executives and employees.

• Develop Southwest Airlines Facebook page as part of ground floor social media initiative,

including writing copy and facilitating promotions.

• Responsible for monthly billing reconciliation of multi-million dollar advertising budget.

• Proof advertising layouts and obtain internal and legal department approvals.

• Responsible for understanding Southwest’s policies, issues and FAA governmental

regulations in order to effectively communicate with customers via letter and telephone.

• Serve as liaison between hotel partners and marketing department with regard to the

frequent flyer program.

• Administrative duties including handling solicitations and proposals, scheduling meetings,

booking travel, handling payroll, logging ticket usage, and updating advertising bulletins.

SKILLS

SEO practices and strategies

fashion/beauty blog writing

InDesign and various computer programs, including proprietary software

ACTIVITIES AND HONORS

Write and maintain published blog

Published article in The News Connection

Advertising Culture Committee (2006-2008)

Customer Relations/Rapid Reward Spirit Committee

Dean’s List - University of North Texas

EDUCATION

University of North Texas – Graduated May 2004

BA Journalism, Advertising/Marketing

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