LORI SCELZI

Edgewater, NJ

212-***-**** c acgwom@r.postjobfree.com

SENIOR ACCOUNT DIRECTOR

Enthusiastic, client-focused senior account director with extensive experience in all aspects of digital/multiplatform sales

and marketing in the publishing and print sectors. Proven ability to establish personal and lasting relationships with key

industry players, including Fortune 500 companies, to drive long-term revenue growth. Collaborates with cross-functional

teams to identify and capitalize upon new business opportunities in both existing and emerging markets. Hands-on

experience in the mobile, tablet, and other digital spheres.

Areas of Expertise:

Key Account Administration • Client Relationship Management • Digital / Social / New Media Marketing

Strategic & Tactical Planning • Project Management • Customer Service • Business Development

Multiplatform Sales & Marketing • Interpersonal Communication • Team Building

PROFESSIONAL EXPERIENCE

Time Inc. Health.com/Health New York, NY

Account Director, Maternity Fill In, October 2014 – Current

Manage sales and marketing for accounts encompassing New York City, New Jersey, and Boston. Primarily responsible

for managing entire list comprised of Health/Fitness, CPG, Pharma, and Finance. Worked with marketing teams to help

execute integrated programs across the digital, mobile, and print sectors. Worked closely with major New York City and

MA ad agencies.

Time Inc. Travel & Leisure New York, NY

Account Director, Maternity Fill In, July 2014 – Sept 2014

Manage sales and marketing for accounts encompassing New York City, New Jersey, and Connecticut. Primarily

responsible for managing entire list comprised of Travel, CPG, Pharma, Beauty/Fashion, Electronics, and Finance.

Worked with marketing teams to help execute integrated programs across the digital, mobile, and print sectors. Worked

closely with major New York City ad agencies.

READERS DIGEST ASSOCATION (RD.com), New York, NY

Integrated Senior Account Director, Jun 2013 – Present

Manage sales and marketing for Northeast territory encompassing New York City, New Jersey, and Connecticut.

Primarily responsible for selling and executing integrated programs across the digital, mobile, and print sectors inclusive

of event components. Work closely with major New York City and Boston ad agencies.

• Cultivate relationships with industry-leading companies across the finance, telecommunications, consumer-

packaged goods (CPG), and television industries, including AETNA, Fidelity, Prudential, Verizon, AT&T, Abbot,

Bristol Meyers, Dannon, Sanofi, Dunkin Donuts, Gold Bond, Energizer, ABC, and Chattem.

• Instrumental in developing new accounts with PBS, Nasacort, and CVS.

• Comprehensive knowledge of multiple aspects of digital sales, such as first/third-party data targeting, Text Direct

(through Gold Mobile partnership), and custom, advertising-sponsored tablet editions.

PARADE.COM, New York, NY

Integrated Senior Account Manager, Jun 2010 – May 2013

Charged with developing, selling, and executing integrated programs with print, digital, mobile, and event components

within the New York City, New Jersey, and Connecticut territories. Senior sales team member involved in driving sales

and managing accounts in the entertainment and CPG industries.

• Exceeded annual revenue quotas by $5M+ over first two years by establishing accounts with Turner, TV Land,

A&E Networks, Starbucks, Kraft, Nestle, ESPN, Gallo Wines, Ocean Spray, Citi, and Wrangler/Rider Jeans.

• Managed accounts with numerous billion dollar companies, such as ABC, NBC, CBS News, AT&T, Showtime,

HBO, HGTV, Starz, Ferrero Rocher, Reckitt, Boehringer, and Colgate.

• Collaborated with agencies that included Zenith, Mediavest, OMD, Phd, Razorfish, Weiden, and Kennedy.

TIME, Inc., (Targeted Media) New York, NY

NY Sales Manager, Mar 2007 – Jun 2009

Directed and organized four-person staff team across the Maine, Connecticut, Washington, DC, Pennsylvania, New York

City, and New Jersey markets. Drove new business opportunities through strategic analysis, developing projection

reports, and conducting long-range (three year) territory planning.

• Successfully maintained 60%+ renewal rate both individually and as a team.

• Personally responsible for generating $2M+ in revenue and leading team that achieved $8M+ in revenue.

• Broke new accounts with Tylenol, Unilever, V8, Femara, Sensodyne, M&M/Mars, FLING, YAZ, and Angeliq.

• Client list included Shire Pharmaceuticals, Roche, PSEG, Fuji Film, Schering, Eisai Pharmaceuticals, Sony,

Campbell's, Showtime, Colgate Palmolive, Xerox, Gallo, Foxwoods, Panasonic, Sharp, DM Holdings, and Siemens.

LORI SCELZI

Page 2-201-***-**** acgwom@r.postjobfree.com

Professional Experience Continued…

TIME, Inc. (Life Magazine), New York, NY

Senior Integrated Account Manager, Jul 2004 – Mar 2007

Handled accounts in the Southeast territory, including Georgia and Florida, as well as parts of New York City, New

Jersey, and Connecticut.

• Surpassed sales goal by 18% (118% overall) in first year of launch.

• Served as a Senior Sales Team Member during the launch of LIFE Magazine.

• Established relationships for new accounts with Unilever (Lipton Side Dishes, Slimfast, Wishbone, Hellmann's,

Wisk), Atkins, Campbell's (R&W Select Gold Label), Colgate Palmolive (Total), and the U.S Army.

• Client list included Sony, Showtime, Coke, Home Depot, Minute Made, Kodak, Carnival Cruise Lines, WLC

Cruise Lines, NCL, Walt Disney World, Holiday Inn, Frontline Transitions, LG Electronics, Pizza Hut, Red Lobster,

Olive Garden, and Burger King.

USA WEEKEND MAGAZINE (Gannett Corp.), New York, NY

Account Executive, Aug 2001 – Jul 2004

Oversaw accounts in Georgia, Florida, New York City, New Jersey, and Connecticut.

• Exceeded sales quota during all three years of tenure.

• Client list included Sony, Sharp, Atkins, Coke, Home Depot, Unilever, Slimfast, Colgate Palmolive, Campbell's,

Reckitt Benckiser, Tropicana, Minute Made, Kodak, and Carnival Cruise Lines.

BETTER HOMES AND GARDENS SPECIAL INTEREST PUBLICATIONS (Meredith Corp.), New York, NY

Account Manager, May 1999 – May 2001

Account manager for accounts in the Northeast territory, including parts of Canada.

• Surpassed individual sales quotas during first two years at SIPs.

• Utilized consultative selling and interpersonal skills to break new nine accounts during first year at the SIPs

within the appliance, flooring, lighting, outdoor/decking, insulation, and fireplace categories.

• Clients included Sony, Sharp, Panasonic, Kitchen Aid, GE Lighting/Appliances, American Standard, Heartland

Appliances, Elmira Stove Works, Icynene Insulation, Majestic/Vermon Castings, BHK Flooring, Peerless, Hartford

Conservatories, Durasol Awnings, Acorn/Deck House, and Yankee Barn.

Additional positions as Media Supervisor/Associate Media Director at Wunderman Cato Johnson and Y&R Advertising (6 Years).

EDUCATION

Bachelor of Science in Business and Communication Arts

St. John’s University

TECHNICAL SKILLS

Excel, PowerPoint, Word, Outlook

SalesForce

Data Targeting

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