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Deep business development, in prospecting, and winning market share-

Location:
Overland Park, KS
Posted:
December 01, 2014

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Resume:

Tom D. Johnson

LEADING COMPANIES TO NEW LEVELS OF PROFITABILITY

***** ******** ****** . ******** ****, KS 66213 . H: 913-***-**** . C: 913-

***-**** . acgwbm@r.postjobfree.com

A Dynamic Vice President of Sales & Business Development with an exemplary

record of leadership within consumer product goods companies. Recognized

for growing revenue in the top premier retailers and consumer product

providers nationally. During a 10 year period with documented by AC

Nielsen grew the Westcott Brand retail market share from 5% to 68%.

Successful in identifying opportunities and introducing new strategies and

products that support changing consumer needs. Accomplished in coaching

sales leadership, building and directing talented sales teams and skilled

in establishing collaborative relationships within C-level clients.

Specialized Skills that Produce Business Growth

Leading Revenue Development Performance throughout A Multi-Billion Consumer

Products Client Base

. Leadership skills in Personally Accelerating shareholder value

+1,069% in Ten Years- ACU

. Increased Multi- Million Dollar Operational P&L Budget Performance

+21%

. Built SO&P Customized Strategies with cross functional Logistics &

Marketing

. Deep Understanding Retail/CPG Client Challenges/Trends

. Leading Marketing and Sales Teams to Surpass Revenue targets 15

consecutive years

. Strategies that Build Market Share in each retail channel-globally, at

the COO, EVP,VP,DMM, levels

. Social Media, SEO, SaaS, Client Acquisition & Retention

. Change Management, Contract Negotiation, Performance Management, CRM

. Exceptional Depth in Asian & Global Sourcing, Infrastructures,

Operations, Negotiations

ENABLE QUALITY HEALTH, INC. Kansas City, MO

2013- Current

A Healthcare IP Cloud Startup focusing on an IT patent that interjects a

supply/demand process into healthcare reimbursements driving out excessive

diagnostic costs. Privately held firm with revenue projections at $486M.

EXECUTIVE VICE PRESIDENT, CHIEF MARKETING OFFICER-Interim Position-Startup

Very High C- Level experience includes business plan evaluation and

consultation, technology evaluation, implementer of strategic planning

services, deployed inclusion market studies, capital structure advice,

corporate valuations, core facilitator in raising capital for

merger/acquisition transactions & general management consulting of

entrepreneurial & start-up clients of Enable Quality Health, LLC.

Administrative skill includes financial projections, business valuations,

business planning, debt, equity consultation, coordinating and

implementing all sales & marketing activities. This SaaS patent provides a

$100 billion savings in a disruptive healthcare cloud technology position.

Clients includes: WellPoint, Aetna, Cigna, United Healthcare, Accenture,

Ernst/Young, ExxonMobil, ATT, Verizon, Sprint, CSC, Cisco,HHS-CMS,E-

Health,Stout, Risus, and Ross, and Houlihan Lokely.

BECK INTERNATIONAL CORPORATION, Cincinnati, OH 2011 -

2012

A greeting card/social stationery firm focusing on interior/exterior home

d cor products, stationery, seasonal d cor, candles and furniture product

accessories. Privately held firm with presence- in US, Canada, Mexico &

U.K.

VICE PRESIDENT OF GLOBAL SALES & MARKETING

Manage P&L and all marketing efforts to establish this brand on a national

basis with major resellers. Developed full product line in the first nine

months of 2011 from design concept phase into paper products and social

expressions paper goods. Taught/coached/mentored entire firm, from an OEM

supplier position to a retail brand. Grew top line revenue by 22% in 12

months. Significant overseas operational responsibilities.

Accomplishments:

. Hired, Train and educated 43 manufacturer representatives to drive

product placement across USA, Canada and Mexico.

. Won business with the only ethnocentric acculturated Hispanic

linguistic greeting card program and seizing this positional leadership

from competition. Revenues: $28.9M with a $27.4M retail gross margin.

Clients: Fortnum/Mason, John Lewis, JC Penney's, Michaels, Kroger,

Tesco, Publix's, Target, Joann's, Meijers, Boots, CVS, RiteAid, HEB,

Amazon.etc. Annualized: $386 million margin improvement with one client

in social expressions and craft products.

. Developed and launched globally to drive down product acquisition cost

of 87% over competitors pricing.

. Grew sales by over +18% in the first 17 months, including seasonal

private label crafting social expressions paper category in 11 new

clients in the USA, U.K.

ACME UNITED CORPORATION, Fairfield, CT 2000 - 2010

A CPG firm focusing on cutting tools, hand tools, measuring and first-aid

products. Publicly held firm with a presence in US, Canada, Mexico, UK and

EU markets generating annual sales in excess of $80M.

VICE PRESIDENT OF RETAIL MARKETING/SALES (2007 - 2010)

Manage P&L and divisional sales both nationally and internationally. Lead

four directors and six indirect reports as well as 149 independent

manufacturer representatives. Took a declining market share and a

deterioration of sales in mass market channels and grew Nielsen share from

5% to 68% over 7 years nationally.

Accomplishments:

. Redeployed marketing team, budget and focus to devise key competitive

advantages of Acme United branding to new brand of Westcott, including

new promotions, retailer options strategies and brand account

management. Achieved #1 market share position at retail & educational

markets. Corporate scope-Entire North/South American Retail Channels &

DIY/Craft markets.

. Increased divisional sales 13% in 2010 and with gross profits up 5%

through 2010.

. Initialized, hired, trained and mentored an outside field

representative organization from seven reps to 149 in ten years with my

divisional sales team contributing $49.5M in sales.

. Drove product placement with Target, Costco, Amazon.com, Meijers,

Kroger, Home Depot, Sam's, Office Max/Depot, Wal-Mart, Staples, Lowes,

Menards, Ace, True Value, Sears-Kmart and 56 other retail major

retailers.

. Displaced Fiskars 100% at Target in the three departments. Won over 33%

of all sku's in Walmart, gained plus $'s to 67%.

VICE PRESIDENT OF MASS MARKET DEVELOPMENT (2004 - 2007)

Focused revenue and targeted growth in mass retailers, chain drug, and

supermarket and club channels. Managed 49 reps with responsibility of Wal-

Mart (US and Mexico), Target, and Sam's, Costco, Kroger, K-mart,

Walgreen's, CVS, Michaels and 67 other resellers. Additional

responsibility included Office Max, (US and Mexico) and Office Depot

(Mexico and Central America).

Accomplishments:

. Led Target stores replacement of Fiskars for back-to-school seasonal of

over $21.9M.

. Grew divisional sales from $11M to over $24M in direct import revenue

in Target, Wal-Mart/Sam's and OfficeMax. Replaced Fiskars 100% at

Sam's in stationery department.

. Spearheaded new category product placement of I Point pencil sharpeners

at Target and 15 other chains generating over $31.8M in growth.

DIRECTOR OF SALES & RETAIL (2000 - 2004)

Managed sales, P&L, three direct and two indirect reports plus 120

manufacturers' sales representatives. Challenged with an extremely

dysfunctional sales division, underperforming field team staff and no

relationships at major customers including Wal-Mart.

Accomplishments:

. Preserved the business at Wal-Mart and grew sales by over 43% in the

first seven months with 26 SKUs in six departments.

. Placed over $14.2M with #1 craft chain in new Clauss division, within

seven months of acquisition of Clauss, Inc.

. Remixed Westcott inventory and reduced inventory by 19% in first six

months.

. Created seasonal scissors category resulting in over $14.7M in sales to

Target, Wal-Mart and Office Max.

PRIOR EMPLOYMENT

Raymond Geddes Corporation, Baltimore, MD - Senior Vice President of

Sales/Marketing-Corporate -$28M and P/L- $11M.

Z- International, North Kansas City, MO - National Sales Manager- SBU- $44M

and P/L- $5.6M

American Greetings Corporation, Cleveland, Ohio - District Manager,

District Merchandising Manager, Field Manager and Sales

Representative/Account Manager- SBU- $98M and P/L- $8.9M

EDUCATION

Friends University, Bachelor of Arts/Minor Business Administration,

Center for Creative Leadership- Mentoring Development Program

University of Kansas, Confucius Institute Chinese Language, Mandarin

University of Cambridge- Masters Degree, Social & Corporate Anthropology, -

Pending

PROFESSIONAL AFFILIATIONS

National Eagle Scout Association- Life Member- Boy Scouts of America

Marketing Research and Intelligence Association

Private Personal Envoy- for Dr. Jane Goodall, JGI- World Scouting Movement



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