D'EDRA Y. ARMSTRONG, MSW

**** ******** *****, *******, ** 30024

Telephone: 732-***-**** ~ E-mail: acgw0k@r.postjobfree.com

EXECUTIVE SUMMARY

D'edra is a dynamic and versatile Communications Project Manager who holds

a Bachelor's Degree in Communications, a Master's Degree in Social Work,

and offers more than 19 years of professional experience. She is an expert

in Content Creation, Corporate Communications Development, Technical

Writing, Instructional Design, Content Auditing and Strategy, General,

Line, and Developmental Editing, Proposal Writing, and Manuscript

publication. She is proficient in content management using various CMS

systems such as Documentum, CQ5, SharePoint, Omniture SiteCatalyst,

WordPress, and Joomla. She possesses acute knowledge of content evaluation

and publication, including SEO best practices and adhering to in-house,

APA, MLA, AMA, Chicago, and Turabian style guidelines. She has strong

analytical ability, reading acumen, writing proficiency, and persuasive

aptitude. She also has excellent organization and collaboration skills and

can work well in a fast-paced environment. She oversaw the editorial needs

for corporate communications divisions, wrote, and edited copy for internal

and external business communications, including development plans,

executive profiles, articles, newsletters, press releases, and marketing

collateral. She has also developed and managed Web content for a diverse

group of business Intranet and Extranet networks/platforms. D'edra also

works alongside social science investigators to conduct relevant and

contemporary research. She has one (1) published literature review in

Health & Social Work (2012).

PROFESSIONAL EXPERIENCE

2012-Present

The Bartech Group

Client: Verizon Wireless

Project Management Professional

. Create, develop, and manage content for organization's web presence

using Documentum and in-house systems

. Collaborate with other staff within the Learning & Development

Division to define Verizon Wireless' long-term strategic business plan

while adhering to the business development strategy

. Identify corresponding content between two different content platforms

by performing rigorous searches various web platforms

. Document processes and procedures for desktop and mobile applications

. Perform Content Analysis to define communication approach and

determine new online content needs

. Work cross functionally with the IT Team to identify relevant taxonomy

and information architecture for new Intranet platform

. Write original Website content and rewrite existing content based on

relevant topic material

o Write content for meta keyword and description tags

. Optimize Web pages for search engines

. Implement redirects for specific landing pages

. Perform pre- and post-usability tests

. Evaluate Websites for strategy, readability, legibility, findability,

interactivity, and credibility

. Formulate metrics to analyze authorship contribution within the Online

Reference and Communications Team

. Utilize community Web-based services to supplement agent discovery

experience via SharePoint, InfoManager, and other media services

. Publish urgent communications and transmit associated internal

communications announcements

. Integrate community visualization services, i.e., Web Mapping Services

. Maintain and develop individualized production calendar for all Web

properties

. Enable information searchable via various categoric methods

1992-October 2011

Ernie Banks International, Inc., Marina Del Rey, CA/New York, NY

Positions held: Managing Editor; Special Projects Manager; Special Projects

Coordinator

Managing Editor/Editorial Specialist

. Wrote, edited, and project managed Web site content, including change

requests, identified defects and published urgent communications

. Developed content strategy for rich content/functionality modules

. Devised navigation structure and content for product pages

. Utilized SharePoint initiatives in Deployment Planning Services,

migrations, content and document management systems, line of business

integration, custom web parts, and "Web 2.0" functionality

. Produced RFPs and other contract-related communications

. Ensured content compliance with in-house style guide, brand, and

design guidelines

. Assisted in preparing long-term plans and goals for content

development, including standards and guidelines, based on the

company's goals and internal and external input from executives and

stakeholders

. Analyzed and proposed new ways in which EBI, Inc., might use its Web

sites and the Internet to execute its mission more efficiently and

effectively, utilizing reports generated from Omniture SiteCatalyst

. Used knowledge in SEO to evaluate the content of the Web site

Special Projects Manager

. Wrote copy for corporate communications division such as brochures,

executive profiles, press releases, newsletters, and marketing

collateral

. Oversaw the editorial needs for corporate communications division,

including writing and editing copy for internal and external business

communications, marketing collateral and development, and special

events

. Planned content creation and management, conducted editorial content

management and launched and oversaw domestic and international

marketing campaigns

Special Projects Coordinator

. Created and maintained Hall of Fame Sports Directory and co-developed/

implemented marketing content for sports events, health and

educational forums, and fundraiser efforts for non-profit entity

. Prepared press releases for special events and coordinated

ascertainment events and celebrity golf tournaments

Additional Experience

1998-Present (Consultancy)

Clients: Rutgers University, 500 Home Run Club, The Dweylan Group, College

Summit, Excerpta Medica/Reed Elsevier, Williams Enterprise Productions,

McGraw-Hill, Saint Francis Hospital/ Medical Center, Harper Collins,

Macmillan, SpeakWrite Publications, Rutgers University, Middlesex County

College

Editorial/Writing Consultant/Contractor

. Work as an Editor-in-Chief to create and maintain Web site content,

including content revision and republishing while handling the

production timelines, deadlines for projects, Web content auditing and

strategy initiatives for Speak Write Publications

. Maintain full responsibility for the business development division,

including identifying new business opportunities and developing new

products and services (e-books, webinars, workshops)

. Edit technical documents such as case studies, white papers, manuals,

guides, e-Books, and special projects

. Provide editorial consultancy services for term papers, reports,

theses, and dissertations

. Work as Research Associate and perform literature search and reviews

as well collaborated with external agencies such as CDC, NIH, and

state and local divisions to gather data for Rutgers University/Center

on Violence Against Women and Children studies

. Draft manuscripts for original research, retrospective, and

prospective studies

. Create and edit health-related content for articles, websites, and

collateral

. Created Web site content, wrote and edit marketing collateral and

performed Web site content strategy and auditing for 500 Home Run

Club, which resulted in increased membership and business

opportunities

. Wrote content for Corporate Engagement Group, facilitated structured

writing techniques and skills for free, expository, story, and media

essays

. Taught Reading Comprehension and Expository Writing courses at

Middlesex County College

. Tutored ESL students in Expository Writing at Rutgers University

. Gathered data and division information for content review and

analysis; Co-wrote and maintained content for the Annual Report for

Saint Francis Hospital and Medical Center

. Edited marketing materials for promotional campaigns and events for

HarperCollins Publishers

EDUCATION

. Master of Social Work (Research), Rutgers University, New Brunswick,

NJ, 2007, GPA 3.93/4.0

. Bachelor of Arts in Communications, Rutgers University, New Brunswick,

NJ, 1992,

GPA 2.7/4.0

HONORS & ACHIEVEMENTS

. Graduated with Honors, 3.9 GPA, May 2007

. Chancellor's List, May 2006

. National Dean's List, May 2005

. Received academic sponsor for William Paterson Literary Contest, 1990

. Edited national best-selling books

TECHNICAL SKILLS

Microsoft Word, Excel, PowerPoint, Sitecore, Documentum, CQ5, WordPress,

SharePoint, PageBuilder, Omniture SiteCatalyst, Joomla, Drupal6, Visio,

Lotus Notes, Outlook, GroupWise, Basic HTML

ONLINE PORTFOLIO (Partial)

. http://www.SpeakWritePub.com

. http://www.500hrc.com

. http://www.erniebanksliveaboveandbeyond.com

. http://www.stfranciscare.org

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