Bobby Durham

214-***-**** **** Conchos Tr.

acgv88@r.postjobfree.com Arlington, TX. 76017

acgv88@r.postjobfree.com www.cfaalliancegroup.com

Executive Summary

Summary: Business Development/PR executive with 30+ years as successful owner

operator and or lead marketing person for Commercial Construction Groups 8Yrs.,

Specialty Rentals 14 Yrs., and Heavy Equipment Rental Firm 11 Yrs..

Known for excellent interpersonal and communication skills; interact favorably with

all A to C level contacts, interdepartmental teams, and external clients. Skilled at

managing multiple projects with competing deadlines. Resourceful in perceiving and

resolving client problems. Establishes plans, goals, and processes to assure that strategies

are competitive, effective and having a long-term target.

Sales and marketing professional with more than 19 years of experience in the

construction & equipment rental support industry along with 12 + years in the

specialty rental advertising industry utilizing a non-ending ability to open new doors

and a passion to grow businesses. Consistently exceeded sales quota, developed

interactive business relationships with senior executives, created and implemented

persuasive account strategies for a competitive marketplace, and effectively sold

customized construction services and advertising strategies. Established reputation for

reliable follow-up with customers and personalized service creating strategic partnerships

with various companies and individuals.

True understanding of how to establish a sales department with a strategy and goals.

If the ability to open doors and increase your market share, while managing a sales

department is your need, then contact me at acgv88@r.postjobfree.com.

Bobby Durham Page 2

Career Goal

Seeking to utilize abilities as a top Business Development Management professional

with a stable enterprise where contributions would result in a long-term association.

Professional Background

CFA Alliance Group

Business Development (2013-Present)

Working as business development primarily with Architects and Contractors.

CFA utilizes its strong personal history within the Construction Industry by setting

up Design/Build teams to compete for projects from Retail, Multi-Family,

Medical, and Industrial to Religious projects.

Centerpoint Builders sold out to AUI Contractors

Director of Business Development (2011-2012)

Worked as business development with the sole task of building a Multi-Family

side of the company, in the Design/Build type of client market. Centerpoint did

not have a bid department, so every opportunity came through relationship

established clients and negotiations.

Centerpoint was like many GC’s suffering in the economy, primarily a Tenant

Finish General Contracting firm needing a direction that could grow in the Texas

market. Centerpoint had at that time done only 2 Multi-Family projects over the 7

years of prior.

During my time at Centerpoint, I was succeeded in bringing in 4 Architectural

projects and 4 General Contracting projects, all in varies stages. ($90 to $100

Million Dollars of volume)

Summer of 2011 AUI Contractors bought out Centerpoint Builders for the

purpose of building its Commercial market.

This converted our focus from being a design/build, relationship focused company

to a hybrid company looking aggressively at chasing hard bid projects to feed the

bid department at AUI for their growth into the Commercial market after being a

successful City & Civil contracting company for the past 30 years.

Reference contact:

Tim Guedry, VP Construction for AUI & Centerpoint Builders

214-***-****

Bobby Durham Page 3

Jones Partners Construction sold out to DFW Construction

Business Development (2006-2011)

Worked as the sole business development person for Jones Partners Construction, LLC.

of Rockwall TX. I was responsible for the creation and implementation of all phases

of the marketing department. This includes the creation of all brochures and related

materials such as the website, marketing strategy and implementation of the actual

process.

Jones Partners was primarily a retail contractor with basically three clients responsible for

most of its projects over the 5 years prior to 2007 and having a volume of $8 to $12

million per year. The company’s volume has grown to $20+ million for the year of 2008

and was expected to gross over $30 million in 2009.

In 2009 JPC sold out to DFW Construction, and I continued as DFW’s Senior Business

Development person alongside 2 existing sales & marketing people already at DFW until

February 2011.

Some of the notable clients that I had personally acquired for JPC & DFW were:

● Baylor Medical / Corinth Properties

● Property Commerce of Houston

● Comerica Bank / CB Richard Ellis of Garland

● Woodmont Properties of Ft. Worth

● CVS Pharmacy

● QuikTrip

● Kid R Kids Child Care

This was accomplished by highlighting the experience, reliability and integrity of the

company through relentless one-on-one marketing and general PR work.

Reference contact:

Butch Jones, Commercial Construction Group

972-***-****

RWR Group, Inc.

Business Development (2001-2006)

Coordinated the entire Sales Department & PR for the RWR Corporation of Dallas and

one-on-one marketing for the company in the Multi-Family & Commercial property

division.

Trained all additional sales associates for RWR.

Bobby Durham Page 4

Worked within the main market of the Multi-Family industry and responsible for the

entire process of upgrading the properties for the Multi-Family industry.

Increased the market share for RWR from less than 20 apartment properties to more

than 200 properties at its highest point in almost 5 years of being its main marketing and

PR person.

Represented the face of the company at sponsored activities and conventions.

Reference contact:

Roger Robinson, President of RWR Group

972-***-****

Advantage One Advertising Specialty Rental Equipment

Owner operator (1990-2001)

Started and operated a specialized advertising company that oversaw the advertising for

major companies; primarily for their grand openings and special events operations.

Utilized my history in product rental and management of specialty equipment use in

marketing.

Some of the National Companies utilizing these services on a regular basis were:

• Diamond Shamrock

• Albertson’s Groceries

• Kroger Groceries

• Block Buster Video

• Mattress Giant

American Rental and Sales, Inc.

Owner operator (1980-1990)

Revitalized a 20 year old family business doing a volume of $14,000. Per month in

the general rental business by the name of Sam’s Rental in Fort Worth. During this

10 year period I grew this business to an average volume of $140,000. Per month.

The first move I took was to change the company’s identity by changing its name and

type of inventory.

Bobby Durham Page 5

Expanded and converted the present operation from a light industrial & home owner’s

business back to a force in the heavy construction equipment rental market and sales of

contractor materials and supplies. I pioneered the first full line rental company to

start selling construction materials and supplies in the market.

Personal Info

Served as President of the Tarrant County Rental Association and carried many other

executive titles during those years of service.

Volunteered work for the Miss Texas Scholarship Pageant; where I served over the years

as Director of Advertising, Director of Transportation and Director of Auditorium. These

had year round associations and duties.

Volunteered work on many home improvement projects for the church.

Was raised in the Rental Business, through my parents start up Rental Store in 1960’s

called Sam’s Rental. This business grew to be Tarrant Counties 3rd largest rental store.

Acquiring during the 70’s a TCM Forklift dealership, a Massey Ferguson

Commercial Tractor dealership. In 1979 was given the opportunity to manage a new

home owner’s side of the business that had been overlooked within all the industrial

growth of the business. So when I came home from college I took over the operation and

move it to a new location. After one year of this my father retired and I was in charge of

recombining the industrial and home owner rental side of the business into one Rental

Company. My brother took all of the Tractors, Forklifts, and Hi-reach equipment leaving

only the light industrial and home owner’s equipment for me to start with, doing a

volume of around $14,000. Per month in 1980 and by 1986 it was doing over $80.000 per

month and by 1988 the company was exceeding $140,000. a month while only caring an

inventory of rental equipment and saleable goods of less than $350,000..

Work in all phases of Sam’s Rental my parents business during my childhood to

graduation. After which I started school at TCJC and worked for my parent’s rental store

and sold forklifts for the TCM dealership until I went to Texas Tech.

Education:

Tarrant County Junior College & Texas Tech

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