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Account Executive Marketing

Location:
Valparaiso, IN
Posted:
December 01, 2014

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Resume:

Joanne Tedesco

Phone: 573-***-**** acgv7v@r.postjobfree.com

**** ******** *****, **********, ** 46385

DRESNER CORPORATE SERVICES, Chicago, IL – Associate – 2013 to current

Public relations agency

Role & Responsibilities:

Account management and media relations

COLUMBIA COLLEGE, Columbia, MO – Senior Director of Public Relations -2009 – 2012

Private, non-profit, liberal arts college

Role & Responsibilities:

• Managed the Columbia College brand at the Columbia campus and at the 34 nationwide branch locations

• Managed public relations staff that consists of two service areas – Creative & Interactive Services (graphic design,

photography, social media staff) and Editorial Services (news bureau, publications, writing & editing staff)

• Developed and implement departmental best practices and standards to measure objectives/successes, deliver quality

results and brand the College

• Developed creative, editorial and social media strategies to promote the brand and exceed client expectations

• Managed a $2.3M budget

Key Accomplishments:

• Successfully branded Columbia College from RFP to execution stage

• Reinvented an underperforming department through the development of best practices; turned a tactical environment

into one of strategy

• Conducted employee job audit with Human Resources department and aligned staff skill sets; increased departmental

productivity; increased project efficiencies and overall staff morale

• Established metrics to define news value; secured nearly 4,000 news placements for the FY; garnered over nearly $3M

in ad value (earned media) for the College

• Established design project protocol; implemented a project management system; measured, assessed and reported

project data to key leadership

• Implemented a customer satisfaction survey to gather client data, manage client satisfaction and enhance services offered

• Increased publications standards and received industry award recognition

ELIAS-SAVION – Pittsburgh, PA – Director of Public Relations - 2005 – 2008

Full-service advertising, interactive and public relations agency

Role & Responsibilities:

• Managed client needs by providing targeted public and media relations/integrated marketing solutions

• Lead team of 5 and developed processes and a reporting structure to better serve clients

• Developed integrated communication plans to assist in driving bottom-line results that supported brand objectives and

initiatives

• Managed crisis situation for local law firm that resulted in national attention

RHEA & KAISER – Naperville, IL – Account Supervisor - 2001 – 2005

Full-service agency

Role & Responsibilities:

Managed client relations; fostered relationships and delivered media relations results to increase brand awareness

Secured national attention (Today Show, Good Morning America, Wall Street Journal, Chicago Tribune)

Experience in transportation (GE Capital I-SIM) and securing awareness of the off road simulation benefits available to the

trucking industry, law enforcement and emergency responders

MANNING, SELVAGE & LEE – Chicago, IL – Account Supervisor – 1998-2001

One of the world’s leading communications firms

Role & Responsibilities:

Serviced an array of clients; utilized media and public relations, special events and promotion solutions to solve clients

communications/marketing challenges

Conducted local and national media relations/product launch efforts for a number of clients (Procter & Gamble)

BURSON-MARSTELLER – Chicago, IL - Account Supervisor - 1996 – 1998

Global public relations and communications firm

Role & Responsibilities:

Worked at client site (Andersen Consulting at the time, Accenture) to solely conduct media relations efforts for specific

partner/industry groups (healthcare/pharmaceutical/government industry groups)

RUDER FINN - Chicago, IL – Assistant Account Executive - 1992 – 1996

A leading independent communications agency

Role & Responsibilities:

Serviced an array of clients; utilized media and public relations, special events and promotion solutions to meet

marketing/communications needs

Secured quality media placements for National Sporting Goods Association, Odyssey Cruises, Illinois Horse Racing

Board, Magic Johnson Foundation

Developed and executed event concepts and negotiated with vendors for Paul Stuart, William Blair

RUDER FINN - Washington, DC – 1991 - INTERNSHIP

A leading independent communications agency

Relevant Work History

SIMILE CONSTRUCTION – Sacramento, CA – Account Executive - 7/2008 – 4/2009

Role & Responsibilities:

• Increased community and brand awareness in Sacramento market, worked with local vendors and secured sponsorship

opportunities

Education

University of Wisconsin-Parkside, Kenosha, WI

Bachelor of Science, Communications, 1991



Contact this candidate