SAI MA

Fremont, CA ***** Phone: 858-***-**** acguto@r.postjobfree.com

CAREER OBJECTIVE

Digital Marketing/Web Analytics position where 10-year analytic experience will add value to operations.

CORE QUALFICATIONS

Planning & Organizing Problem-Solving & Analysis Creativity & Innovation Online Advertising &

Web Analytics Email Marketing Affiliate Marketing User Acquisition and Retention

PROFESSIONAL EXPERIENCE

Digital Marketing Manager New Trent Inc. Fremont, CA 2013.12-2014.10

Planned, executed and analyzed campaigns on a weekly basis; led loyalty program; managed user

database to increase ROI and improve loyalty program

Monitored and analyzed campaign data via Google Analytics, which helps improve conversion

to 1.5-5% and acquire new users to New Trent website by 29.7% in two months from Jan to

March 2014.

Designed and led loyalty program to create deeper engagement among new users, improving

response rate from 25% to 50%.

Extracted customer review data from Magento, Wordpress, Amazon to fuel product designs.

Collaborated with social team to inform campaigns and loyalty progam.

Designed an E-commerce website with technology team to improve searching function and

streamline checkout process etc.

Designed new method of PO planning and set new guidelines of inventory management to

decrease shipment cost and increase operational efficiency.

E-commerce Manager SCUD USA Inc. San Jose, CA 2013.7-2013.11

Launched and managed e-commerce and social media accounts; market research and analysis etc.

Responsible for product positioning, product operations and online sales.

Proposed marketing strategies on product positioning and product map.

Responsible for customer support and achieved 92% customer satisfaction rating.

Launched Social media platforms in July 2013. Responsible for online operation.

Business Development & Marketing Specialist CH CPAs Inc. San Jose,CA 2012.7-2013.7

Developed partnerships and connections across U.S. & China; managed social media accounts etc.

Created and promoted visibility of the business through traditional media and social media

Customized service packages to suit the existent and potential clients.

Program Planner & Editor China Central Television Beijing, China 2003.8-2004.8

Planned cross-team program schemes, sourced experts and helped monitor live programs

Wrote program manuscripts, interviewed experts, and managed data and video clips

EDUCATION

PhD International Relations Johns Hopkins University May 2012 GPA: 3.6/4.0

MA International Relations Peking University July 2003 GPA: 3.6/4.0

BA Economics Peking University July 2000 GPA:3.8/4.0

SKILLS

Computer: Google Analytics Certification Google Adwords Google Docs MS Office Magento

ShareaSale Wordpress Constant Contact SurveyMonkey HTML&CSS SQL Photoshop Basics

Language: English Mandarin Hindi

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