Marie Balbuena

*** ***** ******, *** ****, Sunny Isles Beach, FL 33160, United States

Cell: 305-***-****

Email: acgty5@r.postjobfree.com

Professional Profile

A highly productive, results driven professional with over 15 years international experience across the Sales, Marketing

and Management industry; with expertise including, but not limited to strategic planning, integrated marketing, public

relations, broadcast negotiations, branding, tourism, events plus providing ROI on projects. An inspirational and

motivational leader and mentor with the ability to build and develop highly productive teams while empowering them to

take full accountability for their individual growth. Possesses excellent interpersonal, communication and negotiati on

skills, with the ability to influence decisions and develop positive internal and external relationships. Enjoys being part

of, as well as managing and motivating, a successful and productive team and thrives in highly pressurized and

challenging working environments.

Objective

Currently looking for a new and challenging management opportunity within a reputable, forward thinking organization;

one that will make best use of existing skills and expertise while further developing an already s uccessful career.

Career Summary

May 2013-Present CONSULTING

Marketing, Sales and Communications Projects

2005 –May 2013 M ARKETING MANAGER

Bayside Marketplace-General Growth Properties-Miami, FL

Playing a pivotal leadership role, overseeing the delivery of key m arketing and sales initiatives, social media

campaigns as well as public relations, tourism, special events and other philanthropic activities

Assist General Manager in staff including janitorial, maintenance, leasing, security and operations

W orking alongside the entire mall team, supporting the annual development of new innovative marketing plans to

keep up with ever changing trends, while focusing on key business objectives

Helping to manage the day-to-day operations of an outdoor shopping center, including collaborating in the leasing

processes from the initial lease development to the creation of innovative sales material

Developing key and emerging international and domestic tourism markets; establishing program goals for

international marketing, travel trade and public relations programs

Generating coverage for the Bayside Marketplace in national and international print, broadcast, online and through

social media networks

Building and developing working relationships with customers, merchants and the community to create mutually

beneficial packages with selected retailers, restaurants and food court merchants

Establishing media and travel trade promotions as well as hotel, airline, car rental, cruise line, tour operator and

cooperative partnerships

Prepare annual marketing budget, forecasts and additional reports requested from corporate.

Assist General Manager with the preparation and implementation of all financial reports including budgets,

management plan, and annual report

Develop and maintain involvement in community affairs and activities representing both the property’s interest and

corporate.

Key Achievements

Executing in excess of 1,250 annual events

Successfully directing two PR firms, one for local and one for regional and international tourism

Generated over $500,000 in alternative revenue year after year.

25th Anniversary of property. Over 20,000 in attendance, international and domestic press .

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1999 - 2005 TOURISM MARKETING MANAGER

Burdines/Macy's- Miami, FL

Responsible for the overall development and implementation of new, innovative Tourism campaigns and programs

for groups, conventions, hotels and travelers from Europe, Latin American and the Caribbean

W orking alongside state-wide and local industry affiliates to help maximize return on invested budget dollars

Developing positive relationships with potential clients, establishing their business needs and developing solutions

based on the company’s future vision

Recruiting, training, developing and mentoring a highly p roductive team, conducting reviews as well as handling

any performance management issues as they arise.

Instrumental in the creation of promotional materials and sales plan for a new program aimed at maximizing sales

from domestic and international markets

Producing press releases to gain needed international coverage as well as promoting and coordinating all aspects

of Grand Openings and Special Events including a nationwide branding program s

Creating various hotel shopping packages and promotions with area tourism companies, leading to significant in-

store profits

Key Achievements

Receiving the Conch Award for exceptional sales

Exceeding sales budget by $10 Million, with the program generating revenues of $75 Million annually

Store Openings, and “Teacher of the Year”.

Education and Training

Education: Northern Virginia Community College

Training: Completed numerous courses and seminars in: customer service, leasing, accounting, P&L, sales

strategies, time management, leadership, performance assessment, crisis management, tourism, sales,

social media and marketing.

Expertise and Key Skills:

● Sales: Analysis and Trends

Marketing: Planning and Strategies

● Contracts and Sponsorship Negotiations

Community and Government Relations

● Special Events: Producing and Managing

Financial: Planning and Forecasting

● Retail Operations Management

Teambuilding and Training

● Research: Development and Analysis

Collateral Development

● Public Relations and Crisis Management

Client Relationship Management

Tourism Sales and Marketing : International and Domestic

Proficient within MS Office Suite, including Word, Excel, Publisher, PowerPoint, Word Processing and Adobe

Memberships and Community Service

Convention and Visitor Bureau Member of Miami and Marketing committee member.

Chamber South, International Council of Shopping Centers, Greater Miami Chamber Commerce

Member of the Downtown Entities Committee

Volunteer, Susan G. Komen.

Volunteer, City Of Miami -Christmas Toy Drive.

Personal Details

Languages: English, Spanish

Other: Driver; full clean license

Interests include: Reading, movies, theater, cooking, experiencing different cultures through travel as well as

spending time with friends and family.

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