R.BALAJI

Mobile: 093********

E Mail: acgt5c@r.postjobfree.com

Senior level assignments in Marketing, production& Business Development with an organisation of repute,

preferably /Polymer industry

PROFESSIONAL PROFILE

An astute, result oriented leader with proven success of over 23 years in the field of Polymer/Plastics Raw material in both

Technical, production & Marketing, involving Marketing Strategy, Marketing Services. A proactive planner with expertise in

market plan execution, Channel Management, Competitor and Market analysis and Key Account Management. Gained

exposure in the markets of Rubber, Plastics, Packaging Film & Automotive. An Out of the Box Thinker with a proven track

record of controlling debtors, streamlining workflow, evolving effective operational processes and procedures and creating a

team work environment to enhance productivity. Demonstrated communication skills coupled with excellent inter personnel

skills.

AREAS OF EXPERTISE

Marketing

Establishing short/long term budgets in tune with corporate strategies for achieving business targets.

Identifying & exploring new markets and collating market intelligence reports for developing key entry strategies to

penetrate new markets.

Devising and implementing strategies to manage receivables as per company’s credit norms.

Business Development

Mapping potential business requirements, identifying clients for securing profitable business.

Interfacing with key influencers among Corporate for ascertaining requirements, making presentations to create

product awareness.

Tracking competitor activities and keeping abreast with market trends and competitor moves.

Product Management

Managing the overall operations for the improvement in the existing products based on the customer requirements.

Coordinating the entire product development including getting specs, sampling, conducting trials, getting approval for

the new developmental product from the tier 1 and end customer.

Recommending & implementing pricing strategy.

Monitoring the scale up of products thru various trials until commercialisation of the product.

Client Relationship Management

Establishing cordial relations with customers to sustain the profitability of the business.

Maximizing customer satisfaction level by ontime delivery, monitoring customer complaints and providing efficient

services.

Retaining the existing business share and getting more business by keeping the customers in delight.

Team Management

Leading and monitoring the performance of team members to ensure efficiency in operations and meeting of

individual and group targets.

Identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation between

team members.

CAREER HIGHLIGHTS

April 2013 Till date Business Development Manager (South India Segment) Multibase (Dow Corning)

In charge of Thermoplastic elastomer base, Siloxane MB, and Silicone base.

Handling All Major OEM in Automotive segment, commercial & Industrial segment

New Product development meet as per customer expectation meet, Technical & commercial

Supply chain monitoring, customer complaints resolving with technical team co ordination.

Devising and implementing strategies as per company norms and conditions.

Monitoring competitors price version implementing price &credit norms

Making presentations create products highlights with cost factor

Presenting to clear version of technical complaints highlight to effective action to corporate attention .

Implementing rules to customer as per corporate norms and conditions regularly

More interest to involve new base development until customer satisfaction.

Feb 2011 March 2013 Sr Manager ( Marketing ) Enplast & Color service Gmbh

In charge for marketing TPE (Thermoplastic Elastomer ) All over India ( ENPLAST TURKEY )

In charge for Marketing MB base business for Engineering base polymers in Major OEMS

Coordinating with Technical Dept during new product developments.

Thermoplastic elastomers for All over India especially in Automotive & Appliance segments.

Executing with all upcoming projects get maximum share business.

Handling all techno marketing of all speciality elasomers and applications

Monthly& Yearly Sales Forecast& Product development reports for all development products for All India

Region.

Solving customer complaints

Tune the price as per $ fluxuration in Indian Market.

Major Accomplishment:

Acting as Bridge between Mfr dealer and End users

Jan,07. – Jan 2011 01 29 Manager (Marketing) Hydro S&S Industries Ltd., Chennai

Mfr of PP Compounds & Thermoplastic Elastomers Since 2007.

Role:

In charge for Marketing of Polypropylene compounds & Thermoplastic elastomers for Southern India especially in

Automotive & Appliance segments.

Mentoring the team members on handling regular activities and business development.

Executing with all upcoming OEM projects to get maximum share of Business

Budget Preparation, Monthly Forecast as per OEM schedule and Executing to ensure achievement of Target.

Negotiation with Vendors for Relevant price length in tune with PP price fluctuation.

Ensuring supply and assisting the customers during quality issues to ensure the customer line keep running.

Coordinating with Technical dept during development of new compounds for new models to secure more share

Actively working with Vendors for getting more share shift business.

Major Accomplishments:

Pivotal in increasing the sales volume from 300 MTM to 800 MTM in 4 years’ time.

Joined the organisation as Dy Manager – Sales and got promoted as Manager (Marketing).

Achieved Business share to the tune of Rs.75 80 crores per annum.

Jan,03 Dec,06 Senior Technical Development Manager Thermo plastic India ltd, Chennai&Pondy

Largest Distributor of Packaging films in southern Region

Role:

Taking care of production, sales and Marketing of products like Mono&,Multilayer, Shrink,Stretch wrapping and Mulch

films.

Handling Techno Marketing of all speciality packaging film with 6 colour Roto grauvier,&Flexo graphic and pouching and

Lamination applications.

Handled Exstock Sales & High seas sales to the revenue of 10 12 crores per annum.

Coordinating with Head office for Indent sales of major customers in southern India

Introducing various products of customers,right from Technical presentation,grade selection, sampling, assisting the

product development till commercialisation of products in coordination with Head office and Principles .

Monthly& Yearly Sales Forecast& Product development reports for all development products for Southern Region.

Major Accomplishments:

Joined the organisation as Manager – Marketing (South) & was working as Technical Development Manager.

Dec,05 Dec06. Manager Hi Tech Laminations (P) Ltd., Chennai

Mfr of Wall Decorative Lamination film Rolls and Co Extrusion films

Role:

Organising seminars and demonstrations to promote the products in paper manufacturing industries.

Coordinating between the Production and customer satisfactory level

Taking care of development activities & sales of co extruded films.

Solving customer complaints

Acting as a Bridge between the Manufacturer and End user.

July,98 Sept,05 Production Manager Thermo Plastic India Ltd, Chennai.

Mfr of Mono, Multi Layer Co Extrusion film with Roto,&Flexo Graphic 6 Colour printings

Role:

Incharge for Production Dept and involved actively with team of development for ensuring the quality of products.

Coordinating with Marketing for Customer complaints.

Ensuring the quality of both incoming Rawmaterial and finished products to retain the business of major Laminators.

Mar,91 May,97 Dy Manager Production Shuaa Group Abudhabi (U.A.E )

Mfr of Thermoplastics Injection Mouldings, Thermoformings, PVC Extrusion, & Rubber

Compression mouldings.

Role:

Evaluation of different kinds of Polymer resins and finished plastic products.Exporting all GCC countries.

Testing of various Polymer resin grades using sophisticated equipments like UTM, Vicot softening Testing, abrasion

testers,MFI Tester, Brittlness Temperature and etc.

Coordinating with Marketing for Customer complaints and new applications

July,89 Jan,91. Production In charge Deejay Plastics & Multipacks Renigunta (AP)

Mfr of Mono Layer and Multilayer Co Extrusion films

Role:

As a Production in charge for manufacturing dairy, arrack, Water and other lamination films.

Actively involved in development of various new develop packaging for multiple application films.

Coordinating with marketing to meet the production target with a short member production team

PROFESSIONAL QUALIFICATIONS

Diploma in Polymer Engineering ( Directorate Technical Education ) Taramani, Chennai. May, 1989.

Higher Secondary Education ( MPCB ) Iluppur. PDKT (DT) April, 1985.

PERSONAL DETAILS

Address : Plot no 48, Shanthinikethan colony, Thuraipakkam, Chennai 97.

Date of Birth : 24 March 1967.

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Location Preferred : As per you Request

References : Available on request

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