Janice M. Campbell, Sr. Marketing Professional

Summary I am a Marketing professional with extensive experience in

developing and executing multi-faceted marketing programs. I

contribute excellent project management skills, strong writing,

editing and presentation skills, team-management experience

and the ability to work on multiple projects with minimal

supervision.

Professional Experience:

04/98 – Present Thermo Fisher Scientific, Pittsburgh, PA

05/07 – Present RMD Marketing Division

Marketing Operations Manager Marketing lead and project manager for marketing

initiatives using a variety of tactics to target all segments of the

Research Market Division with a focus on New Lab Start-Ups

and Private-label products.

• New Lab Start-Up Program – Program manager responsible

for coordinating activities with multiple internal teams to

create a robust program of money-saving promotions for

customers starting new laboratories.

o Collaborate with product management team to

solicit and collect more than 100 supplier

promotions

o Plan and manage creation of content for email

campaign for participants to highlight program

offers

o Coordinate efforts to have mini site refreshed with

updated offer content and enhanced functionality to

improve the customer experience

o Coordinated development of an online redemption

process that streamlined the customer experience

and resulted in increased revenue for the program

o Launch program to sales organization at annual

national sales meeting

o The New Lab Start-Up Program is one of the most

successful marketing programs for RSD with over

2000 registrants and more than 5000 customer

redemptions processed each year

• Private-Label Marketing - Marketing lead for a multi-

departmental team that develops and executes programs to

promote Fisherbrand and Fisher Scientific-branded products.

o Directed creation of the Fisherbrand minisite on

www.fishersci.com to promote private-label brands

o Established marketing campaign that uses custom

web-based arcade games to engage customers,

drive product awareness and showcase the breadth

of the portfolio

o Directed development and creation of web games

with external partner

o Developed Annual North American marketing plan

for private-label portfolio

Developed email campaigns and SEM activities to

o

promote private-label brands

• Marketing Manager for the Fisher Scientific Research Catalog

– Directed a multi-departmental team tasked with creating

the 2,450-page Fisher Scientific catalog.

o Coordinated efforts of Marketing Communications,

Product Management and Global Sourcing teams to

identify deliverables, dependencies, timeline and

cost estimates for a twelve month production

schedule

o Responsible for the management of the marketing

budget providing funding for the project

o Coordinated of review of page proofs with Marketing

and Product Management teams to ensure approval

deadlines were met

o Developed the distribution plan for an initial mailing

of the catalog based on pre-orders placed by sales

organization in Sales Logix CRM

o Planned external advertising placements to

advertise new catalog in national trade magazines

o Tracked and reported on sales pre and post-catalog

launch to demonstrate impact of catalog on revenue

• Managing Editor for Inside Scoop eNewsletter, a monthly,

sales-facing newsletter comprised of information from

marketing and product management teams for training

purposes.

o Directed the development and implementation of an

automated system used to gather article

submissions through a web-based interface

o Coordinated creation and distribution of eNewsletter

to sales organization

o Interpreted web metrics and reported on interaction

of sales representatives with newsletter content

04/05 – 05/07 Marketing Communications Department

Supervising Content Architect Editor and supervising content manager for a team of

content architects creating content for catalogs, brochures, and

newsletters as well as to house and support website content

through the Agility Content Management System.

• Developed and scheduled project assignments for team of

content architects

• Completed and delivered annual performance

assessments and created goal development plans for

direct reports

• Motivated team to consistently meet deadlines while

maintaining quality expectations

• Managed resources and production of industry specific

newsletters

• Project manager, editor, and author for annual catalogs

produced by Fisher Science Education to serve the

Elementary, Middle School, High School, and College

education markets.

04/98 – 04/05 Marketing Communications Department

Writer/Editor III Writing and editing advertisements, catalogs, web

presentations, and brochures for the Research, Health Care,

Safety and Science Education Divisions

• Developed process for soliciting and tracking vendor

updates and marketing revisions to content for print and

web site presentation

• Participation in numerous user groups active in the

evaluation, implementation, and ongoing modeling of the

Agility database

Education: Carlow College, Pittsburgh, PA

B.S. Biology/Secondary Education, Dec. 1990

References:

Motria Hodowanec, Director Integrated Marketing, Highmark Inc.

Pittsburgh, PA 412-***-****

Ann Puskaric, Category Manager Global Export, Thermo Fisher Scientific

Pittsburgh, PA 412-***-****

Ann Kinzler, Project Manager Business Development, Thermo Fisher Scientific

Pittsburgh, PA 724-***-****

Jennie Yates, Senior Manager Marketing eCommerce. Matthews International

Pittsburgh, PA 412-***-****

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