Customer Service Sales
Resume:
Brin
Farrell
Street
Claremont,
ON,
L1Y
1A4
(647)
526
2830
acgt05@r.postjobfree.com
November
24th,
2014
Dear K2 Marketing Inc.,
I am writing to you with reference to the Event Representative job posting within your organization. I am seeking the
opportunity to continue my professional career in Public Relations and would like to offer my candidacy for this
position.
Marketing communication, social media, and objective writing are my passions and areas of expertise. Not only are
these my passions, but also I believe these skills are the foundation for any public relations professional. These well-
developed skills, combined with my enthusiasm and hard work ethic, would make me an excellent asset to your team.
On successfully obtaining an Ontario Diploma in Public Relations with high honours, I was selected out of multiple PR
interns to continue to contribute my skills and expertise as a Public Relations and Marketing Assistant at Grand River
Shows. I was part of a small team that successfully plans multiple consumer shows in the Waterloo Region by
implementing appropriate communication strategies and marketing campaigns.
I contributed to the overall success of Grand River Shows by offering strong writing skills, an in-depth ability to use
various social media platforms, and utilizing other specialized skills that I have obtained from the Public Relations
program I recently graduated from.
If you are seeking an employee to join your team with well-developed interpersonal skills, an enormous capacity for
work, and a creative flair; I would love to arrange a one-on-one appointment to present my portfolio. I believe I would
be a valuable employee for K2 Marketing Inc. and look forward to your response and an opportunity to discuss my
candidature further. I have enclosed my resume for your perusal.
Should you require any additional information or need a clarification on information listed above or in my resume,
please to not hesitate to call.
Respectfully yours,
Brin Farrell
(continued)
Brin Farrell
1618
Central
St.
–
Claremont,
ON
/
(647)
526
2830
/
acgt05@r.postjobfree.com
P rofile, A recent graduate of the Public Relations program at Conestoga College, with proven experience in
interpersonal communication, event planning, and objective writing. Specializes in reaching key publics through
creative writing and innovated campaigns. Now seeking to contribute my experience, skills and expertise to the public
relations and marketing team at K2 Marketing Inc.
C A R E E R H I G H L I G H T S
KEY SKILLS
Various
social
media
platforms
Event
planning
&
management
P U B L I C R E L A T I O N S & M A R K E T I N G A S S I S T A N T at
Marketing
communication
GRAND
RIVER
SHOWS
Campaign
strategies
Kitchener,
ON
January
2014
–
November
2014
Creative
writing
Developing
and
implementing
public
relations
and
communications
programs
Media
relations
that
promote
multiple
shows
put
on
by
Grand
River
Shows
to
build
awareness
Strategic
public
relations
planning
of
the
hosted
events
and
attract
new
members
of
each
audience.
Assisting
with
Blogging
the
conception,
planning,
writing
and
production
of
various
communications
Photoshop,
InDesign
&
Illustrator
projects
that
contribute
to
the
attainment
of
Grand
River
Shows’
strategic
Web
writing
&
design
directions.
Consulting
Public
speaking
+ Develop and implement public relations and communication campaigns to
Internal communication
promote multiple events put on by Grand River Shows
Sales writing
+ Prepare news releases and other external communications (newsletters,
Crisis communication
sales letters etc.)
Publicity
+ Write publications for various audience groups with particular focus on each
specific event
KEY STRENGTHS
+ Assist with special event planning and co-ordination
Flexibility & adaptability
Critical thinking + Maintain media distribution list and public relations files and databases
Positive attitude + Develop and maintain social media sites for each event
Goal oriented
Self motivated MAJOR ACHIEVEMENTS
Prioritizing tasks + Planned and coordinated The Total Man Show, The Waterloo Region Food &
Strong work ethic Drink Show, Bon Soup Fest and The Wedding Trends Show
Interpersonal skills + Through public relations campaigns and marketing technics, had a record
Management skills amount of attendees at The Waterloo Region Food & Drink Show, The Total
Honesty & integrity Man Show and Bon Soup Fest
Analytical & problem solving skills + Was the only employee selected to continue work with Grand River Shows
Attention to detail from 10 public relations interns
Customer service skills + Have had numerous articles that I have written published in the Waterloo
Region Record newspaper
AWARDS + Written 4 separate radio ads that were continuously played on multiple radio
+ OCD Diploma with high honours
stations
+ Conestoga Entrance Award
+ With a team of Public Relations classmates, hosted a press conference for
Bursary
the Cambridge Food Bank that received substantial publicity
+ Secondary School Diploma with
+ With a small team of individuals, planned and hosted Uxbridge’s first Relay
high honours
for Life, raising over $10, 000 to support the Canadian Cancer Society
+ Planted over 200, 000 seedlings to reforest timber lands in northern B.C.
Resume: Brin Farrell 2 P a g e
S A L O N
C O O R D I N A T O R
at
NATURAL
SOLUTIONS
SALON
&
SPA
KITCHENER,
ON
September
2012
April
2014
Providing
customer
service,
secretarial,
clerical
and
administrative
support
with
the
purpose
of
ensuring
that
the
salon
is
functioning
in
an
effective
and
efficient
manner.
Accomplishes
salon
objectives
by
managing
staff
and
scheduling
appointments.
+ Act as floor manager
+ Preform schedule adjustments
+ Use effective telephone customer service
+ Maintain records and receipts
+ Provide salon product knowledge to costumers
+ Use suggestive selling techniques to increase sales
+ Respond quickly and resourceful to customer request and concerns
+ Accurately complete cash register transactions
+ Represent the salon in a professional and positive manner
T R E E P L A N T E R
at
CELTIC
REFORESTATION
Prince
George,
BC
May
2013
–
July
2014
(seasonal
position)
Responsible
for
the
implementation
and
proper
organization
of
the
silviculture
into
the
terrain.
Payment
is
based
on
individual
daily
production
of
piecework;
ensuring
hard
work
ethic
to
be
successful
in
this
line
of
work.
+ Intensive physical piece work, planting spruce and pine seedlings to reforest timber lands
M A R K E T I N G
T E A M
M A N A G E R
at
CAMPUS
VACATIONS
Guelph,
ON
September
2012
–
February
2014
Accomplishing
business
development
activities
by
researching
and
developing
marketing
opportunities
and
plans,
implementing
sales
plans
and
managing
staff.
+ Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating campaigns
and campaign strategies
+ Achieve marketing and sales operational objectives by contributing marketing and sales information and
recommendations to strategic plans and reviews
+ Organize and lead marketing team
+ Promote Campus Vacation events through various marketing strategies such as social media, special events,
meetings etc
+ Interview and hire marketing team employees
EDUCATION
O N T A R I O
C O L L E G E
D I P L O M A
I N
S C H O O L
O F
M E D I A
&
D E S I G N (OCD) from Conestoga College,
Kitchener (2012-2014). Specialization: Public Relations
H I G H
S C H O O L
D I P L O M A from Uxbridge Secondary School (2011)
+ References and portfolio available upon request
Resume: Brin Farrell 3 P a g e
Contact this candidate