Ashley Watson

** ******** *****, **** *** 802-***-****

South Burlington, VT 05403 acgsn0@r.postjobfree.com

Profile

Self-motivated and creative professional with extensive writing, marketing, and online publication experience.

Excellent writing and communication skills with high attention to detail. Demonstrated ability to adapt to new

platforms and work in fast-paced environments. Proven customer service and interpersonal skills. Able to work

independently and as part of a team. Experience with various content management systems, Sales Force, WordPress,

basic HTML, and SEO best practices for website content development. Familiar with Final Cut Pro, InDesign,

SoundCloud, as well as podcast and radio production experience. Dedicated to expanding writing and content

development career while contributing my skills, experience, and enthusiasm to growing, socially conscious

organizations.

Professional Experience

®

Media Content Developer: FoodScience Corporation, April 2013-July 2014

Responsible for creating copy for blogs, website content, eBlasts, ads, video scripts, catalogs, and social media posts

Collaborate with marketing team to create a range of general marketing collateral for four different brands

Researching SEO tactics for best practices, keyword evaluation, and improving content and meta data

Senior Web Writer: iMarket Solutions, Nov. 2011-April 2013

Creating relevant and technically accurate content to increase traffic for clients in the HVAC and Plumbing vertical

Working with project managers, web developers, and SEO team to produce innovative strategies for our brand

Writing and editing site content, blogs, e-newsletters, and other marketing materials as needed

Freelance Writer: Contently.com, New York, NY, June 2011-Nov. 2011

Creating, editing, and delivering content that is engaging and informative

Working with content management systems to ensure that articles are written with SEO best practices

Submitting bi-weekly articles syndicated across various sites and platforms

Staff Writer, Freelance: Wisebread.com, Los Angeles, CA, June 2011-Present

Writing up to six articles a month in accordance with the site’s topic and time-specific needs

Implementing SEO language into metas, headlines, and tags to effectively market each post

Pitching ideas and working with Senior Editor to engage readers through interactive forums

Contributing Writer: Dealnews.com, Brooklyn, NY, Nov. 2010-May 2011

Researching and writing ten to twelve fact-based news articles per month for a consumer audience

Compiling and comparing online data for buyer’s guides, surveys, and top pick lists on various consumer goods

Working closely with editor and deal aggregators to integrate deals from our affiliates into content

Contract Writer: StudioGraphia, Tucson, AZ, 2009-2010

Gathering facts from McGraw Hill content to generate standardized test questions

Working with StudioGraphia writers to ensure quality control and accuracy of content

Maintaining communication with Senior Editor and updating progress and files as needed

Contract Writer: Prestwick House, Inc., Cheswold, DE, 2007-2008

Creating innovative activities to accompany literary works appropriate for high school English students

Using graphic design tools to create a range activities and lessons at varying difficulty levels

Working with Senior Editor to ensure quality, suggest possible enhancements, and offer solutions

Adjunct Lecturer: University of Arizona, Tucson, AZ, 2006-2007

Adapting the University's writing requirements into original syllabi for Freshman Composition courses

Teaching and mentoring students to gain stronger writing skills and to develop educational and career goals

Demonstrating an enthusiastic, articulate, and confident class presence to develop a rapport with each class

Summer Institute Professor: Ithaca College, Ithaca, NY, 2005-2007

Designing syllabus for and teaching a Globalization and the Media course for three consecutive summers

Facilitating classroom discussion and maintaining positive relationships among students with various backgrounds

Assisting students with technology during preparation for colloquium presentation and final project

Associated Experience

Member Drive Volunteer: Vermont Public Radio, Burlington, VT, 2009-Present

Answering phones and receiving donations at the VPR call center during member drives

Speaking with members and potential donors in a polite and professional manner

Entering new donor information and updating member information accurately and efficiently

Volunteer On-Air Host: WRUV FM Burlington, Burlington, VT, 2008-2010

Hosting a weekly three-hour show and ensuring content remains complaint with FCC non-profit regulations

Representing WRUV in a positive and confident manner during fundraisers and community events

Writing and producing public service announcements, recruiting underwriters, and garnering listener support

Poetry Series Curator: West End Reading Series, Ithaca, NY, 2003-2005

Grant writing, managing budgets, and marketing for the West End Reading Series monthly poetry readings

Coordinating travel arrangements and accommodations for visiting poets, and maintaining community outreach

Creating and submitting formal reports for the grant committee at the end of each fiscal year

Team Leader: AmeriCorps NCCC, Washington, DC, 2001-2003

Managing and counseling a diverse team of eleven young adults through ten months of volunteer work

Facilitating conflict resolution, administering disciplinary procedures, and encouraging consensus building

Managing team’s work performance, to include quality control, supply management, and training needs

Education

Goddard College, Plainfield, VT 2006

MFA in Creative Writing

Maryville College, Maryville, TN 2001

BA Degree in English, Minor in Art

GPA: 3.97 (cumulative)

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