Ajay G Pawar [pic]

Plot No: *, Survey No: **-**/37,

Ex-Army Society. Annex Koregaon Park,

Mundhwa Rd, Pune -411036

E-mail- acgs6i@r.postjobfree.com

acgs6i@r.postjobfree.com

Phone: 098********

* CAREER SUMMARY

. More than 13.8 years of work experience in the field of marketing with

various ATL and BTL activities.

. Experienced in planning marketing campaigns, getting collaterals

developed and promoting the products and services through online and

print media.

. Experienced in forging and maintaining relationship with online, print

and television media.

. Experienced in dealing with Ad Agencies.

. Good analytical and communication skills.

. Experienced in handling national and international exhibitions &

organizing events.

. Good experience of Search Engine Optimization.

. Online Marketing

. Brand Management

. Campaign Management

. Media Relations

. Public Relations

. Managing Social Media Advt.

. Managing B2B Marketing.

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* CORE COMPETENCIES

. Determining marketing objectives and preparing annual budgets.

. Planning marketing activities in conjunction with company's growth

plan and working out strategies to execute the plan.

. Media Planning as per the budget.

. Developing marketing reports to be presented at the meeting of top

management.

. Lead the marketing programs for branding and lead generation.

. Getting marketing collaterals, advertisements developed to help the

co. meet its target.

. Over all responsibility of designing, running and promoting the

company's website and intranet which includes SEO techniques, managing

PPC programs, podcasts, getting webinars delivered for visitors.

. Dealing with print, online and television media.

. Over all responsibility of running various marketing campaigns - like

getting newsletters, e-mail blasts sent to the customers.

. Ensuring successful participation in national and international

tradeshows, exhibitions & organizing other events like conferences,

seminars etc.

. Developing systems and procedures to ensure that the leads generated

are optimally utilized.

. Managing the team of marketing executives.

. Developing training programs for the people in marketing team.

PROFESSIONAL EXPERIENCE

. Express Clinics Pvt Ltd. -[1st of Sep 2014- till Date]

Job Profile

< Area Manager Marketing

Be the champion for the products/offerings of 24/7 Innovation Labs. Conduct

market, customer and competitive research, detail product requirements,

define, prioritize, resolve, monitor and manage internal and external

communications and relationships to achieve product and company objectives,

including sales targets.

Selected Accomplishments:

. Created web portal to transform previously archaic intranet into a

dynamic website improving communication flow and adding an effective

sales tool for field reps.

. Wrote catalogs, course guides and training brochures that enhanced the

sales reps' understanding of complex product features and helped them

sell more effectively.

. Performed ongoing customer/market research and demographic profiling to

identify and capitalize on unmet market needs ahead of the curve.

. Coordinating with Media & Planning.

. Planning Annual Budgets.

. Preparing Annual Marketing Calendar

. Prozone (Empire Mall Pvt Ltd.)- [1st of Nov 2013- 30st Sept

2014]

Job Profile

< Sr. Manager Marketing

Direct brand management, PR, media relations, corporate positioning,

product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments:

. Created web portal to transform previously archaic intranet into a

dynamic website improving communication flow and adding an effective

sales tool for field reps.

. Take Care Of ATL & BTL Activities

. Looking After Revenue Generation by Space Selling, Shop Space Selling.

. Coordinating with Media & Planning.

. Planning Annual Budgets.

. Preparing Annual Marketing Calendar.

. Future Value Retail Ltd.- [17th of Nov 2005 31st Oct 2013]

Job Profile

< Cluster Marketing Executive

Manage corporate marketing and communications functions, overseeing a 2-3

Corers budget and 8-member team. Direct brand management, PR, media

relations, corporate positioning, product launches, advertising, sales

collateral and tradeshow marketing

Selected Accomplishments:

. Developed and launched integrated, multi-channel print, catalog, web and

direct marketing campaigns that propelled sales from 154 Corers (2008) to

a projected 185 Corers by 2011 year-end.

. Led market STORE launch of 8. Identified opportunities, researched new

product possibilities, collaborated with Categories & operations team to

get set annual business plan targets.

. Created web portal to transform previously archaic intranet into a

dynamic website improving communication flow and adding an effective

sales tool for field reps.

. Wrote catalogs, course guides and training brochures that enhanced the

sales reps' understanding of complex product features and helped them

sell more effectively.

. Performed ongoing customer/market research and demographic profiling to

identify and capitalise on unmet market needs ahead of the curve.

. Produced media kit that demonstrated key marketing analytics and

demographics for use in sales presentations. Efforts were credited as

instrumental in closing numerous high-level deals.

. Leveraged strengths in cost-effective marketing management and vendor

negotiations to end each year an average of 15% under-budget (without

compromising business growth goals).

. Shoppers Stop Ltd. [1st Feb 2003- 30th Oct 2005]

Job Profile

< Department Manager

. To manage the sell of all floor merchandise with the best quality

service, solving all the queries related to Customer service, Managing

Team, Analyzing sales, promoting in stores offers, stock management on

floor etc.

. Solving customer problems, maintaining Gift Voucher sales

reports/Customer feedback forms, Managing Team etc. /handled logistic

Dept. etc.

. To manage the sell on floor, inventory check, stock requirement,

targets Achieving.

Selected Accomplishments:

. Achieved Floor manager post from a floor staff.

. Managed to open the store with all merchandise under my belt in

Shopper Stop Nucleus.

. Successfully done all the break even targets set individually with

teams Target. Received the Best loyalty members making award.

. Managing all the products sell with meeting individually & department

sell & also got the best employee award

. Page Point Services India Ltd-[1st Aug 2001-31st Jan 2003]

Job Profile

< Marketing Executive

. To Manage the revenue by selling pagers, to maintain better relation with

the customer with hard core marketing activities, Corporate dealings etc.

Selected Accomplishments:

. Achieved successfully all the targets set individually with teams

Target.

. Achieved continuously four month the Best break even target award.

PROJECT DETAILS

1. Opening a Medium Enterprise Store

25 days at Ahmedabad.

22nd Nov 2010- 17th Dec 2010

2. Importance of Operations in Retail.

45 Days at Big Bazaar Kayaninagar Pune.

July 10st -25th August 2011

EDUCATION

. MBA(Retail) Ahmedabad (Gujarat)

IGNOU-2012 (Two years fulltime Course)

. M.COM (Post Graduation) Pune (Maharashtra)

University Of Pune-2004

. B.COM (Graduation) Pune (Maharashtra)

University Of Pune-2002

TECHNOLOGICAL QUALIFICATION

Office Automation & financial Accounting from CDACC- MS-Word,

Spreadsheets, Databases, MS-PowerPoint, 4.5 Tally & Accounting. Basic

knowledge in SAP, REM

INTERESTED AREAS

Top management in Operations/Marketing/Customer

Service/Sales.

Yours faithfully,

(Ajay

Pawar)[pic][pic][pic]

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