Robert D. Small

*** *********** *****

Corte Madera, CA 94925

415-***-****; 415-***-****

acgs0t@r.postjobfree.com

Profile

Direct marketing and customer relationship expert, experienced in database driven

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acquisition, conversion and retention marketing strategies, frequency/loyalty programs,

customer contact strategies, segmentation, analysis, advertising and media

Well rounded, with both agency and Fortune 500 experience

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Wide ranging experience, including consumer, business and financial services

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Qualifications

Broad range of direct marketing experience, with a concentration in direct mail and e mail

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marketing, including circulation planning, and segmentation of customer house files

Management of data processing from inception of project, through mailing and results analysis

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Lead decision making based on results around strategic test plans

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Extensive involvement in strategy development for online retailers, consumer goods, and

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financial marketers

• Highly skilled in the development of presentations and comfortable presenting to all levels

of agency and client management

Proven strength in building relationships with clients, partner agencies and outside vendors

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Experienced in managing and leading team members

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Business Experience

Direct Marketing Consultant, Corte Madera, CA 05/13 Present

Direct marketing and database marketing practice

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Clients:

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o Goodman Marketing Partners, Vistage International

Developed multi media direct response campaigns for business to business

seminars

o Mediacentric, Medtronic, Underground Agency, Prof. & Tech. Engineers (AFL CIO)

Negotiated and planned healthcare related print media plan

Developed mutli media direct response campaign for local union

o Pahlmeyer LLC – Napa Valley Winery

Re segmented customer file, leading to increase in seasonal wine sales

Hands on experience with AMS, wine industry software

Merkle Inc., San Francisco, CA 08/12 04/13

Associate Director

• Circulation and data processing management for consumer and business to business

catalogs

• Responsible for list selection, vendor management and results analysis on all clients

Clients: J&P Cycles, Lydia’s Uniforms, Motorcycle Superstore, Next Retail Ltd.,

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Quartermaster

CBS Interactive, San Francisco, CA 04/11 06/12

Senior Product Manager, Email & Subscription Database

• Management of email newsletter subscription lists for business tech websites including

SmartPlanet, TechRepublic and ZDNet

• Development of new re marketing strategies resulting in 400% improvement in re activation of

lapsed newsletter subscribers

• Launch of new onsite offers to increase newsletter subscriptions

• Maximizing monetization of lists through 3rd party relationships

Haggin Marketing, Inc./SolutionSet, Mill Valley, CA 04/04 04/11

Marketing Director, Direct Marketing Consultant

• Acted as agency interface on all direct mail and e mail circulation planning for assigned clients,

working directly with client marketing and product management departments

• Developed circulation test strategies that maximized response and profitability, which led to a

doubling of annual program budget

• Revised analytic process for major client, changing focus from product to customer, resulting in

more strategic and profitable marketing efforts

• Clients: eBay, AT&T, Sunglass Hut, Shutterfly, Dell Computers, KeyBank, CCA Global

Partners, Carpet One, Masco Corp., WellHome

360 Group, San Rafael, CA 08/99 3/04

Media Director

• Solely responsible for all planning and placement of direct response media, including direct mail,

e mail, print, broadcast and alternative media

• Managed in house service bureau on client mailings, ensuring proper data processing, and

maximum postal discounts

• Clients: Add A Bed, BabyCenter.com, Barclays Global Investors, Cricket Wireless, INVESTools,

Men’s Wearhouse, ScholarShare, SCORE! Educational Centers, University of Phoenix

PE Biosystems, Foster City, CA 06/98 07/99

Marketing List Manager

• Managed business to business biotech customer file, for use in all direct mail, telemarketing

and field sales efforts

Wunderman Cato Johnson, San Francisco, CA 09/97 04/98

Media Supervisor

• Responsible for planning, placement and results analysis of integrated, multi media

advertising campaigns for various marketers

Time Life, Inc., Alexandria, VA 01/92 02/97

Media Director, List Manager

Responsible for profitable placement and management of print and direct mail

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campaigns for various book, music and video products; management of Managers and Assistant

Manager

Responsible for maximizing list rental income of Time Life house file, through

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attendance of various trade shows, as well as management of an outside sales organization

Wunderman Worldwide, New York, NY 12/87 01/91

Media Planning Supervisor

Solely responsible for direction of all media activity and the supervision of Media

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Planners and Assistant Planners on planning, buying, results projections and analysis

Certifications, Awards

Wine & Spirit Education Trust (WSET)

Intermediate, Level 2 Certification

Education

New York University, New York, NY

Diploma in Direct Marketing, School of Continuing Education

Ohio Wesleyan University, Delaware, OH

B.A. English Literature, Minor in Economics

Kent School, Kent, CT

College Preparatory School

REFERENCES AVAILABLE UPON REQUEST

Contact this candidate