Michael

D’Alelio

* *******

Circle

Wakefield,

Massachusetts

01880

(781)

962-

2244

acgro6@r.postjobfree.com

S U M M A R Y

A

motivated

and

hardworking

marketing

professional,

with

extensive

experience

in

web

content

development,

web

marketing,

lead

generation,

Hubspot,

company

blogging,

social

media,

tradeshows

and

conferences,

communications,

Extranet

management,

forecasting,

product

literature,

account

management,

and

brand

management.

A

proven

track

record

in

positioning

high-

ticket

products

and

online

marketing

for

complex

sales

processes.

Demonstrates

an

eagerness

to

learn

new

skills

and

achieve

goals

in

fast-

paced,

multitasking

environments.

Possesses

excellent

communication,

relationship

and

team-

building

skills.

E X P E R I E N C E

PAC

LP

Medford,

Massachusetts

Marketing

Communications

Program

Manager

2013-

2014

2010-

2014

Developed

and

launched

Cloud-

based

Extranet

for

400

distributors

and

200

internal

employees,

housing

all

sales

collateral,

competitive

selling

documents,

manuals,

and

product

technical

information.

Planned

and

managed

worldwide

tradeshows

and

conferences.

Created

company

blog

and

wrote

blog

posts

by

working

closely

with

sales,

distributors,

and

customers.

Generated

web

content,

including

buyer’s

guides,

case

studies,

application

highlights,

and

selling

guides.

• Established

and

carried

out

strategic

web

marketing

program,

resulting

in

60%

website

traffic

increase

in

year

one

• Jump-

started

lead

generation

program

through

SEO,

PPC,

web

content

development,

restructuring

of

page

layout,

blog,

and

new

landing

pages,

resulting

in

1,900

web

leads

in

first

year

Marketing

Manager

of

Cambridge

Viscosity

-

a

PAC

LP

Brand

2011–2013

Created

lead-

nurturing

campaigns,

targeted

keywords,

rewrote

web

pages,

developed

web

content,

maintained

Google

AdWords

and

Google

Analytics,

designed

call

to

action

buttons

and

landing

pages.

Managed

various

consultants

and

vendors,

CRM

system,

and

quoting

software.

Exceeded

KPI

targets,

including

revenue,

leads,

and

sales

targets.

Forecasted

weekly

and

quarterly

metrics

for

territory,

industry,

and

channel

performances.

Served

in

implementation

of

new

ERP

system

and

migrated

brand

content

during

company

merger.

• Achieved

increases

of

57%

in

sales

bookings,

236%

in

website

traffic,

157%

in

web

sales

leads,

and

47%

in

quotes

in

18

months

• Drove

successful

transformation

from

outbound

to

inbound

marketing

strategy

through

implementation

of

SEO

project,

resulting

in

targeted

web

pages

on

first

page

of

organic

search

in

top

search

engines

worldwide

• Contributed

to

company

achieving

127%

of

2012

sales

target

through

marketing

and

sales

initiatives

Global

Marketing

Coordinator/Inside

Sales

of

Cambridge

Viscosity

-

a

PAC

LP

Brand

2010-

2011

Wrote

copy

for

website,

blog,

social

media,

e-

blasts,

advertisements,

and

distributor

communications.

Coordinated

international

distributor

meeting

by

organizing

logistics

and

presentation

materials.

Generated

product

articles,

white

papers,

catalog

sheets,

and

other

sales

and

marketing

literature.

Wrote

and

distributed

monthly

newsletters

and

press

releases

to

customers

and

prospects.

• Grew

opt-

in

list

and

created

Cambridge

Viscosity

Monthly

Newsletter

for

7,500

recipients

• Created

a

publications

mailing

list,

resulting

in

65

publications/journals

publishing

releases

on

our

product

line

monthly

• Initialized

communication

program

to

sales

distributor

channels

Xerox

-

Image

Tech

Andover,

Massachusetts

Account

Executive

2009-

2010

Sold

printers,

copiers,

document

management

solutions,

and

service

contracts

in

saturated

B2B

Boston-

area

sales

territory.

Received

various

Xerox

prospecting

and

sales

training

certificates.

Awarded

several

weekly,

monthly,

and

quarterly

sales

bonuses

and

accolades.

• Grew

sales

territory

100%

as

sales

representative

specializing

in

document

management

solutions

• Six

consecutive

“Most

Net

New

Appointments

in

a

Month”

company

awards

• Winner

of

numerous

“MVP

of

the

Week”

awards

and

Sales

Demonstration

Contests

• Recognized

as

June

2010

“Sales

Representative

of

the

Month”

and

earned

second

place

as

“Sales

Representative

of

Quarter”,

reaching

quarterly

sales

134%

to

plan

Michael

D’Alelio

Resume

page

2

of

2

E D U C A T I O N

Merrimack

College,

North

Andover,

Massachusetts,

B.S.B.A.,

Cum

Laude,

Marketing,

2009

Honors

and

Activities:

Academic

Merit

Scholarship,

Trustee’s

Scholarship,

Holiday

Scholarship

P R O F E S S I O N A L

D E V E L O P M E N T

A N D

C E R T I F I C A T I O N

Inbound

Marketing

Certified,

HubSpot

Adobe

Photoshop,

Adobe

InDesign

Training

Courses

C O M P U T E R

S K I L L S

Hubspot,

Google

AdWords/Analytics/Webmaster

Tools,

MS

Dynamics,

Adobe

Photoshop/InDesign/Dreamweaver,

IFS,

SAM,

Docushare,

ACT!,

SharePoint,

Concept,

Configure1,

CMS,

MS

Office

Suite(Word,

Excel,

PowerPoint),

Lead

Nurturing

Campaigns,

Marketing

Automation,

Twitter,

Google+,

Facebook,

LinkedIn,

Instagram,

Pinterest,

Vine

Contact this candidate