Robert (Matt) Matson, Jr.

Muskego, Wisconsin

262-***-****

acgrlx@r.postjobfree.com

SUMMARY

International Marketing and Business Development Executive experienced with

solving challenges in diverse industries from personal care to industrial

drives. Creative strategist with proven ability to analyze, segment and

articulate growth for emerging and established markets. Successful at

creating and leading high performance, cross-functional teams to launch

product categories, solve financial challenges and create go-to-market

strategies. Core competencies include leadership, strategy, and building

trusted partnerships.

KEY ACCOMPLISHMENTS

Leadership

. Led a cross-functional team to successfully launch a 44 SKU category in

cleaning chemicals; analyzed pricing, commercialized regulated products

through Agile PLM, created collateral and sales presentations, rolled out

training webinars to sales, managed trade show launch and won "Shining

Star" award for outstanding market launch delivering incremental sales of

$9M.

. Created a cross-functional team charged with resolving inaccurate costing

for a $10M portfolio in personal care products; drove the solution

resulting in the portfolio P/L reflecting true profitability by

identifying $400K in overage costs.

. Assumed General Manager responsibilities, including P/L and staff of 17,

of a troubled ERP and applications development firm; turned around

regional office to profitability within 90 days.

Strategy Development and Execution

. Provided C level clients in building contract services industry with

recommendations for efficient spend management, impacting operating

profit by at least 1% for domestic and international clients.

. Advised CEO of a leading chemical management services (CMS) firm to

expand and dominate its market rather than expand into the maintenance,

repair and operations (MRO) market for manufacturing plants. The firm

now dominates the CMS market globally.

. Led a cross-functional team advising senior executives of a flavor

manufacturer of the value of the brand, the value proposition and market

messaging which was successfully delivered in 120 days.

Channel Development and Management

. Sized $100 million market, evaluated existing channel, determined new

channel requirements, created and rolled out channel training and

certifications for new partners and presented to executive Motorola

management for new technology roll-out.

. Led a cross-functional team to create and implement channel policy for

$600 million North American commercial chemical business with 90% of

business flowing through a two step channel; policy was approved by

executive board and rolled out to all partners.

. Through integrated e-communications, rewards and annual top performers

trip, steadily grew average sales and number of partner loyalty program

participants to 2,500 (over 60% of the market).

Robert (Matt) Matson, Jr. Page Two 262-***-****

Business Development

. Executed M&A market analysis for a private equity firm considering

investment in a niche window manufacturer; created and analyzed market

model; validated the 10% hurdle rate could be met leading to investment

in the window manufacturer.

. Conducted primary and secondary research, sized and segmented the market,

determined market influencers and buy scenarios, analyzed channel flows

and presented top level go-to-market recommendations to executive

management of Novartis; account was secured and an additional engagement

was won in an adjacent market.

. Developed a script and algorithm to evaluate ABB and competitor reach

within an MSA. Rolled the methodology out to channel management,

equipping ABB with tools to improve market share in each MSA.

. Successfully managed complex sales of consulting services, software and

hardware directly and through channels using SaaS, licensing, and managed

services. Example sales include $2.4 million in Oracle database licenses

and Sun hardware to Acxiom and $500K in Oracle ERP licenses and

consulting to Volkswagen America.

EXPERIENCE

Hunter Business Group (Management Consultancy), Chicago, IL 2013 to

present

Vice President, Consulting

Diversey / Sealed Air Corporation (NYSE: SEE), Sturtevant, WI 2007 to 2013

Consumer Brands Category Lead, Americas Business Development Lead

Field Marketing / Channel Programs Lead

Frank Lynn & Associates (Management Consultancy), Chicago, IL 2004 to 2007

Management Consultant

MTI (Marketing Consultancy), Batavia, IL 2002 to 2004

President and Principal Consultant

ThinkSpark (Oracle ERP Integrator), Chicago, IL 2001

General Manager and Practice Director

iLux, Corporation (CRM software), Chicago, IL 2000 to 2001

Regional Manager

EDUCATION

MBA, Marketing and MIS, Indiana University, Bloomington, IN (Top 20%)

BS, General Engineering, University of Illinois, Champaign, IL

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