CATHERINE TWERD

**E Bell Manor Street, Stoney Creek, ON, L8E 3L2

Cell: 289-***-****, Home: 905-***-****, Email: acgr59@r.postjobfree.com

ca.linkedin.com/pub/catherine-twerd/31/ba6/57b/

Business Development, Sales and Management Professional

New Business Development and Sales Professional that consistently exceeds

quotas by adopting a consultative solution based approach, selling value

added over price, building partnerships and managing major accounts.

Strategic and analytical visionary with an extensive record of identifying

and evaluating business opportunities/challenges and providing

recommendations for cost savings, system changes, revenue generation and

overall productivity and profitability. Dynamic leader that facilitates,

mentors, and motivates teams creating high morale and performance that rise

above the competition to over deliver corporate objectives.

CAREER HISTORY & ACHIEVEMENTS:

Promens Medical Packaging

2014

AREA SALES MANAGER - NORTH AMERICA

Plastics converter producing vials, IV bags and mixing devices for infusion

and injection therapies in human and animal health sectors with a focus in

oncology and vaccines

. 100% Hunting Roll to expand into North American market & establish US

production facility

. Generated 56 new leads and 8 new customers now utilizing Promens vials

& IV bags in Clinical trials, Phase I & Phase II drug development

. New clients include Pfizer, Hospira, Zoetis, Luitpold, Excela,

Fibrinoplate, BMS, Hawaii Biotech

. Successful trials to generate approximately $6.4 million in new sales

Westbrook Floral Ltd

NATIONAL ACCOUNT MANAGER (CONTRACT)

2013

Greenhouse operations supplying bouquets, cut flowers, potted plants,

botanical gardens, floral supplies and d cor

. New business development of mass markets in Canada & US

. Opened Home Depot US - generated monthly sales between $150-

$250K/month

. New Accounts opened included Pusateri's, The Shopping Channel, and

Metro

POS Bio Sciences

2012

NORTH AMERICAN SALES MANAGER

Pilot Plant Contract Research provider specializing in extraction and

fractionation of bio-based feedstock in the Agri-Food, Biotech, Green

Fuels/Chemicals, Pharma/Nutraceuticals and Cosmetics industries

. Three hundred & two new leads generated, 62 closed, sales increased by

25% from $6M to $8M

. Four multi-million/multi-year contracts signed

. Received above & beyond award for extra efforts in developing a new

strategy in building and maintaining client relations

. Work with Science and Technology Group to develop existing and new

clients at C-Suite level

. Sold Scientific Research & Development, custom processing and

analytical laboratory services

One Floral

2010

SENIOR REGIONAL MANAGER

Live Goods Producer of Annuals, Perennials, Vegetables, Specialty Seasonal

Plants & Flowers

. Increased sales by 10% versus 2009, a 5 % increase over target in a

flat market

. #1 Ranked Regional Manager within 6 months, promoted to senior

regional manager

. Hired/Managed/Motivated a team of ten Regional Managers servicing the

Garden Centers of Home Depot

. Responsible for sales/orders, inventory control, merchandising,

staffing, payroll, and scheduling

. Working with Client to monitor, revise strategic plans ensuring

objectives are met

Catherine Twerd 289-***-**** ( acgr59@r.postjobfree.com

( Page 2 of 2

Magnetic Medic

2008

SALES & MARKETING MANAGER

Startup Medical Device Company developing PEMF (Pulsed Electro Magnetic

Field) Technology

. Awarded purchase order for 125 units valued at $12.5 million for test

trial in HMO hospital in Kentucky

. Sold 162 units valued at $1.62 million in 2 years

. Developed business model to establish strategic direction for the US

HMO Insurance Market

. Capital Equipment sales to chiropractors, physiotherapists, RMT's, and

NHP's

. Organized and monitored clinical trials to support business model,

sales materials, and presentations

J'ai Trouve/Foam5 Fabricators

2004

ACCOUNT EXECUTIVE - NEW BUSINESS DEVELOPMENT

Polystyrene Convertor & Distributor / Hair Coloring Tools Invention from

concept, prototype to end product

. Obtained worldwide $2M annual contract with Wella (Procter & Gamble)

for Hair Color Strips by

implementing new Quality Control and Standard Operating Procedure's at

Foam5

. Increased European (Germany, France, Spain, Italy, Netherlands,

Belgium) sales by 11% utilizing new channels of distribution and

increased listings to OEM customers (L'Oreal, Goldwell/KPSS,

Schwarzkopf)

. Established new European manufacturing facility in Malta, reducing

freight & handling costs and improving overall profitability by 14%

. Setup US Master Distributor, Product Club for Kwickway Brand Hair

Coloring Tools & expanded existing US OEM accounts (TIGI, L'Oreal,

Pivot Point, Scruples), increasing US sales by 80%

. Management of International OEM's & Distributors in Australia, Japan,

Singapore, UK

Creative Solutions

2003

CONSULTANT

Jamieson Laboratories

1998

DIRECTOR OF SALES, US DIVISION; NATIONAL ACCOUNT MANAGER LOBLAW'S

WESTERN REGIONAL MANAGER

Mead Johnson Nutritionals, Division of Bristol Myers Squibb

1992

WESTERN DIVISION MANAGER; DISTRICT MANAGER; KEY ACCOUNT MANAGER

Stanley Pharmaceuticals, Division of Novopharm

1990

MARKETING /

NATIONAL ACCOUNT MANAGER

Atlantic Packaging Products Ltd

1984

KEY ACCOUNT MANAGER, SALES & MARKETING COORDINATOR

EDUCATION:

DeVry Institute of Technology

1984

Diploma (Now recognized as degree): Computer Programming & Business Systems

Courses Completed:

. "Marketing Principles", Kellogg School of Management, Miami, Florida

. "Food Science for the Non-Food Scientist", IFT, Las Vegas, Nevada

. "Expedition Coaching Program", Destination Leadership, Saskatoon,

Saskatchewan

. The Lee Dubois Course in "Selling Techniques"; Lee Dubois Corporation,

Birmingham, Alabama

. "Time Text", Priority Management Systems Inc.; T.A.McNaught &

Associates Inc., Stouffville, Ontario

. "Quality Improvement through Defect Prevention"; Philip Crosby

Associates Inc. Winter Park, Florida

. "The Complete Professional Program for Salesmen", "Selling Knacks";

Bureau of Business Practice, Waterford, Connecticut

ORGANIZATIONS: Parenteral Drug Association (PDA) - North American Chapter

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