Glenn D. Glasberg

**** ********** **** ***** ● Hinckley, Ohio 44233

(M): 732-***-**** ● acgqgm@r.postjobfree.com

http://www.linkedin.com/in/glennglasberg

STRATEGIC AUDIENCE AND BRAND MARKETING PROFESSIONAL

Engagement, Lead Generation, and Retention Strategies for Brand Awareness and Monetization

Audience and brand marketing professional offering more than 17 years’ experience with leading BtoB media

companies. Offering exceptional lead generation, acquisition, and retention strategy and execution expertise as well as

the ability to identify opportunities within markets and devise business plans to capitalize. Proven leadership skills

capable of building and mentoring successful teams. Well versed in utilizing traditional and digital marketing channels to

engage audiences and increase brand awareness.

PROFESSIONAL EXPERIENCE

Meister Media Worldwide, Willoughby, OH 4/14 – present

Meister Media Worldwide is a global BtoB media organization that provides content and organizes events for the >$300

billion global agriculture sector. Primary brands include American Fruit Grower, American Vegetable Grower, Florida

Grower, Greenhouse Grower, Today’s Garden Center, CropLife, Farm Chemicals International, and Crop Protection

Handbook.

Assistant Director, Audience Marketing and Data Services

Responsible for developing and executing audience enhancement strategies for print/digital content products as well as

print/digital directories and guides. Manage team of three audience, marketing, and sales specialists tasked with

executing audience management initiatives as well as capitalizing on revenue generating opportunities. Tasked with

developing and managing a data services profit center based on customer access to audience demographic data for

database of >100,000 contacts through offering postal and email marketing opportunities as well as custom data portals

and appends.

UBM – PR Newswire, Jersey City, NJ 1/14 – 3/14

PR Newswire, a division of UBM, is a leading provider of content marketing and distribution services serving the global

business community to disseminate corporate communications via wire and online content distribution channels.

Director, Online Content Products

Recruited to execute strategic initiatives for two web-based content distribution products that provide investors,

journalists, tradeshow attendees, and relevant web traffic with company news as well as product and corporate

performance information. Guided team of three in product management and enhancement endeavors including

development and launch of investor/corporate relations events calendar and content archive. Developed channel

partnership opportunities with relevant sources.

Crain Communications – Plastics News, Akron, OH 1/12 – 12/13

Crain Communications is a global BtoB media organization distributing content and organizing events for audiences

within major manufacturing sectors as well as regional business centers within the U.S. Primary brands include Crain’s

New York Business, Pensions and Investments, Advertising Age, Automotive News, and Plastics News.

Director, Audience Development and Data Products

Recruited to spearhead audience management initiatives as well as develop new competitive-intelligence product line

for plastics manufacturing sector. Department head responsible for $650K audience development and data products

start-up budget and $1M profit center, as well as initiatives that supported $8.5M total brand revenues. Coordinated

group efforts of three full-time and six contract staff towards achieving business objectives.

• Plastics News named as a top business publication by Alliance for Audited Media (AAM) for 1st half 2013

(combined paid/non-paid brand, #14)

• Developed competitive intelligence content product line. Increased unit sales by more than 500%, revenue by

more than 450%

• Intricate member of digital team responsible for improvement of brand websites resulting in increase of online

subscription revenue by 178%

• Created global audience database for enhanced segmentation and analysis resulting in new digital products

generating >$1M annually

• Supported successful launch of five enewsletters generating advertising revenues of >$1M

• Devised audience engagement strategy for digital products specific to China. Increased enewsletter

distribution by 66%, unique open rate by 7%

• Improved overall audience engagement metrics for print and online content distribution channels

• Executed social media content distribution initiatives leading to 425% increase in traffic to brand website from

Linkedin

UBM Canon, Newtown, PA 12/98 – 12/11

UBM Canon is a leading global media conglomerate distributing content and organizing events for audiences the within

the $3 trillion advanced manufacturing sector. Primary brands include Packaging Digest, Medical Device and Diagnostic

Industry, Appliance, Medical Product Manufacturing News, PlasticsToday, and Design News. Successfully executed

paid content and request-based strategies for print, digital, and web-based products. Consistently achieved audience

and revenue goals. Expanded product lines by identifying and capitalizing on opportunities. Responsible for:

• Three BPA audited publications and affiliated products

• Thirteen business enewsletters and associated blogs

• Competitive intelligence reports - >100 reports released annually

• Two competitive intelligence databases

• Content and site licensing

Director, Marketing, Circulation, and Data Products (2/09 – 12/11)

Awarded additional responsibility based on performance. Built team of seventeen marketing, CRM, sales, and editorial

personnel, and recruited contractors/vendors. Managed $500K budget and $1.5M revenue stream. Consistently

achieved revenue and budget goals - exceeded revenue contributions for FY09, FY10, and FY11.

• Expanded competitive intelligence report product line by 400%

• Repositioned competitive intelligence databases by merging two unique data sets to provide access

through a common, web-based interface

• Executed aggressive new business plans for paid registration webcasts in conjunction with

competitive intelligence reports and podcast product affiliated with print/digital brands

Director, Marketing, Circulation (9/07 – 2/09)

Promoted to position. Managed team of eight marketing, CRM, and sales personnel and recruited contractors/vendors.

• Awarded management responsibility for additional BPA audited print/digital brand and related products

• Devised re-launch strategy for consolidation of existing enewsletters based on audience consumption.

Improved audience engagement metrics and growth

• Created business and marketing strategy for sponsor-supported webcasts affiliated with print/digital brands.

Exceeded registration goals for each event

• Led development of two contact databases used to support audience and revenue-generating initiatives.

Enhanced segmentation as well as engagement, behavior, and conversion data

Marketing Manager (12/98 – 9/07)

Recruited to build audience development team and grow paid content revenue. Managed nine marketing, CRM, and

sales personnel and relationships with contractors/vendors.

• Expanded brand reach through strategic third-party alliances

• Enhanced performance metrics reporting to quickly identify opportunities

• Developed successful web-based acquisition/retention strategies utilizing SEO, SEM, email, and other digital

channels

• Key member of digital strategy team responsible for launch of leading industry website

• Increased content revenue with implementation of e-commerce technologies

ADDITIONAL PROFESSIONAL EXPERIENCE

Callowhill Group - Akron, OH/Naples, FL – 1/11- present - Principal

Forbes, Inc. – New York, NY – 6/98 – 11/98 - Circulation Operations Manager

Quadrant HealthCom Inc. - Chatham, NJ – 10/96 – 6/98 - Circulation Manager

Engel Publishing Partners - West Trenton, NJ – 9/94 – 10/96 - Circulation Manager

EDUCATION

Syracuse University - BS – Retailing - 1994

AFFILIATIONS/COMMUNITY

United Way - Volunteer

Akron Reads Tutoring Program, Akron, OH - Team Leader and Volunteer

Special Olympics - Volunteer

Volunteer Center of Monmouth County - Volunteer

AMA (American Marketing Association) – Cleveland, OH Chapter - Member

SLA Main, Chemistry, Materials Research and Manufacturing Division - Member

National Trade Circulation Foundation, Inc. - Member

NJ CAMA (Communications, Advertising, and Marketing Association) – Member

TECHNICAL SKILLS

Microsoft applications - Word, Excel, Access, PowerPoint, FrontPage, Publisher, Fireworks

Adobe applications - Reader, Acrobat, Designer, Photoshop, Dreamweaver CS6

Web-based graphic design – Pixlr

CRM/fulfillment/ESP applications – KMPS/ECN, Sunbelt Fulfillment, Listrak, Cheetahmail, Advantage, Telrex Telemagic

Database applications - FileMaker Pro 8

Internet/analytics – Google: AdWords, Places, Analytics, Maps; SEO, Omniture

Social media networks - LinkedIn, Facebook, Twitter, Groupon

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