KISHOR PARSODKAR [pic]

E-Mail: acgqc2@r.postjobfree.com

Mobile: +91-982*******; Phone: 071*-*******

SENIOR MANAGEMENT PROFESSIONAL

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PROFESSIONAL SUMMARY

A dynamic professional with over 29 years of extensive experience in

Strategy Planning, Business Development, Relationship Management, Channel

Management and Team Management High skills in handling operations for

driving business by effective relationship management & delivery of value

added service.

Experienced in strategizing direct marketing plans, accomplishing sales

targets, providing necessary assistance & ensuring achievement of the

organizational revenue targets in budgeted parameters. Proficiency in

turning around underperforming business & enhancing value of operating

business units through process improvements focused on sales & best

practice identification and implementation.

Proficient in strategy formulation through market research & fine tuning

strategies to ensure wider market reach & penetration of unexplored market

segments by conducting competitor analysis by keeping abreast of market

trends & competitor moves to achieve market share metrics. Developed

competency in enhancing the product distribution through retail and service

sales and possess thorough knowledge of Government buying processes.

Well versed & experienced in Media Planning, Branding, Advertising,

Promotions, Public Relations & Communication Activities ensuring maximum

brand visibility & capturing optimum market share.Expertise in coordinating

with PR & advertising agencies for developing communication plans based on

specific media objectives and analysing evaluations post advertising to

utilize in subsequent media plans. Energetic leader known for ability to be

proactive and create successful outcomes in complex and multicultural

environment.

Awards & Achievements in Xerox

< Qualified:

o Six times in yearly Grand Slam contests and was awarded abroad

trips.

o Four times in quarterly/ half yearly contests and was awarded

abroad trips.

< Nationally awarded as one of the top performing Sales Managers in Time to

Win Contest.

< Successfully qualified in various other contests.

< Received certificate and mid year increment from M.D. for consistent

performing and target achievement.

< Many Sales Executives of dealers have been selected in blue chip

companies after working in close association.

BUSINESS SKILLS

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Strategic Planning: Forging strategic alliances with major organizations,

thereby ensuring profitability and achieving business targets. Ensuring

profitability of operations and supervising the entire business operations

in all aspects. Achieving the highest operational efficiency by directing &

coordinating activities consistent with established goals and objectives

and participating in developing strategic plans. Conducting market survey &

feasibility study and estimated business potential at various locations.

Business Development: Devising business development strategies to build

customer preference & enhance marketing evolution of domestic markets.

Mapping business potential & identifying profitable markets for the

company's products. Developing relationships with key decision makers in

target organizations for business development. Giving product presentations

to potential customers & channel partners. Developing various sales

documents and procedures in accordance with the various statutory

requirements.

Sales and Marketing: Supervising sales and marketing operations for

achieving increased growth & top-line profitability. Devising marketing

budgets and preparing sales forecast plans. Driving marketing initiatives

to achieve business goals & managing the frontline sales team to achieve

them. Providing guidance and support to the front-line team through Goal

Setting & reviewing measures. Generating MIS for tracking performance.

Channel Management: Identifying and networking with financially strong and

reliable distributors / dealers, resulting in deeper and wider market

penetration. Evaluating performance & monitoring distributor sales and

marketing activities. Ensuring the achievement of the Key Sales Indicator

(KSI) target as performance parameter of each profit centre branch of the

distributor. Developing and appointing new channel partners to expand

product reach in the market and coordinating with the dealers &

distributors to assist them to promote the product.

Key Account Management: Developing relationships with key decision-makers

in target organisations for business development. Interfacing with

institutional & corporate clients for suggesting the most viable services &

product range and cultivating relations with them for securing repeat

business.

People Management: Imparting training to the sales personnel, thereby

ensuring expected performance. Developing competencies of sales people

through appropriate training programs and Managing Appraisal Performance.

Setting incentive scheme, thereby boosting team spirit and moral of the

sale force.

PROFESSIONAL EXPERIENCE

Worked as General Manager with Vidarbha Infotech Pvt.Ltd.at Nagpur,engaged

in e-Governance projects till 18/11/2013.

Worked with Navabharat Group as General Manager at Nagpur looking after

Event Management and subsequently Real Estate Business which includes

Marketing, Construction Management,Liaisoning with various

Govt.Authorities,Collection,Organizing various events etc. up to 31st

May2012.

May 2010 Till November 2010 Daily Deshonnati as General Manager,Marketing

looking after local & corporate business

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Since Aug'04 to April 2010 Dainik Bhaskar, Nagpur

Growth Path:

Aug'04- Mar07 Senior Deputy General Manager

Apr'07- April2010 General Manager

< Received Cash awards and trips to Thailand and Goa by Star Cruise.

< Increased advertisement revenue by 3 folds from calendar year 2005 till

2009.

< Effectively handled National Clients e.g. Bajaj Auto, Reliance

Communications, Yamah, L.G., Hero Honda, Idea, Vodafone and many more.

< Successfully handled large business.

< Implemented many Quality Improvement Programmes resulted to correct

M.I.S., savings of revenue losses, timely collections and many more.

Oct'85- Mar'03 Xerox Modicorp Limited

Growth Path:

Oct'85- Jul'86 Sales Executive at Nagpur

Aug'86- Mar'90 Territory Manager at Nagpur

Apr'90- Sep'94 Senior Territory Manager; Location

Covered: Jabalpur and Nagpur

Oct'94- Mar'98 Sales Manger, based at Nagpur, looked

after Vidarbha, Mahakoshal and

Chhattisgarh

Apr'98- Mar'03 Area Operations Manger at Nagpur and

Bhopal for M.P., Vidarbha

[Level: Senior Management Cadre]

& C.G.

The Highlights

< Built a strong distribution team in M.P. & Vidarbha to develop & lead

sales.

< Dealt with major Corporate & Government clients.

< Increased revenue year on year through effective distribution network and

Direct Channel.

< Designed & managed advertisement programmes for all products also

implemented other Market Engagement Programmes for leads generation.

< Established market for all products in Vidarbha and obtained repeat

business from major accounts.

< Appointed channel partners & resellers.

< Conducted timely training programmes for front line sales persons.

< Successfully launched various business models of distributor.

< Achieved Grand Slam target for six times which used to be 50% more than

the yearly business plan.

< Attained other contest targets for 4 times, which used to be around 25%

more than quarterly/half yearly target.

< Won several contest announced by Xerox which was a combination of

business and documentation.

< Dealt with various important Govt. / Standard Commercials / Public

Sectors clients namely- Indian Bureau of Mines, NBSS & LUP, B.S.N.L.,

Indo Rama Synthetics, Bhilai Steel Plant, NTPC, SECL and many more.

Previous Assignments

Jan'85- Oct'85 Sales Executive with Logic Systems Private Limited,

Nagpur

Feb'84- Dec'84 Marketing Executive with Universal Ferro & Allied

Chemicals Limited at Tumsar

Jul'83- Dec'83 Sales Officer with Orient Cement at Hyderabad

ACADEMIC CREDENTIALS

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Master of Business Administration(M.B.A.) from Nagpur University in the

year 1982.

Specialisation: Marketing Management and Financial Management

Bachelor of Commerce (B.Com.)from Nagpur University in the year 1980.

Professional Training Attended:

< Professional Selling Skills.

< Account Management Program me.

< Leadership Through Quality.

< Listening Skills and Interviewing Skills.

< Management Development Program me.

< Dealer Management Program me.

< Sales Management.

PERSONAL DETAILS

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Address : Plot No. 2, Near Dhomne Hall, Deendayal Nagar,

Nagpur - 440022.

Kishor Parsodkar

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