Michael Starkweather

President of Sales and Operations

North Ridgeville, OH

acgq7i@r.postjobfree.com - 440-***-****

Sales and Operations Leadership position

WORK EXPERIENCE

President of Sales and Operations

FX Fitness - Westlake, OH - March 2014 to November 2014

Revived a struggling operation with a rebranding and emphasis on customer experience

• Strategic implementation of sales and operational procedures across multiple sites

• Continuous evaluations to improve quality while decreasing cost

• Introduced an additional revenue stream using current customer base

• Increased new sales 140% while increasing retention by 70%

Area Manager

LA Fitness - Westlake, OH - January 2013 to March 2014

Managed and directed 23 operations managers across 3 states

• Established relationships with contractors and vendors for maintenance and repairs

• Trained and developed new managers on the 7 areas of operational focus

• Surpassed expectations on retention and customer service

President

Live Fit - Westlake, OH - September 2008 to January 2013

Developed a business plan for a niche market and secured private funding

• Successfully launched and expanded to an additional 3 locations within 18 months

• Implemented sales and marketing plans continuously evaluating to improving brand awareness

• Adapted sales and service strategies based on the demographics of the different markets

• Negotiated the sale of company for a net return of 1150% on investment

Personal Training Sales Director

Golds Gym - Westlake, OH - December 2006 to August 2008

Hired and developed a personal training staff for a new big box club

• Trained and development of sales staff

• Ranked #1 sales manager for 16 months straight during 2007-2008

• Created multiple internal marketing tactics to grow the existing customer base

EDUCATION

NCO Leadership Academy

2004 to 2008

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