Leader with a history of delivering dramatic sales and EBITDA growth in

multiple industries

implementing a team approach and focusing on customer and consumer needs

Integrated CPG Marketing Marketing Plan Development General Management

Strategy/Planning/Foreca Brand Buzz Development ROI/EBITDA Improvement

sting

Social Media /Web Budget Management P & L Responsibility

Content Mgt.

Event Marketing/Trade Trade/Consumer Promotion Commercialization Hand-off

Shows

Leadership/Problem Insight-Driven Innovation Category Management

Solving

Consumer Research Innovation Team Management Government/Public

Relations

New Product Development Sales Management/Training Key Account Management

Agency Management CRM Systems Application Supply Chain Management

Sustainability Champion Stage Gate R&D Process Operational Optimization

MEANINGFUL SOLUTIONS - Sioux City, IA

PRESIDENT/PRINCIPAL 2009 to present

Management Consulting Firm

A professional marketing & sales company that manages and supports a wide

variety of programs, campaigns, and initiatives using skill sets in every

discipline. Our resources operate at all levels, from specialized project

managers to chief executives, throughout numerous industries.

. As an International key note speaker for key client - Elanco Animal

Health, a division of Eli Lilly - I have cultivated dynamic

international relationships with key leaders in the food and beverage

category.

. Creates solutions that drive significant business opportunities by

identifying the needs of clients.

. Helps clients find common ground with customers by having experience &

relationships with both corporation and the vendor communities. Key

client include Nutra-Flo, Kay Dee, Lopez Foods, John Soules Foods,

GRT, and more.

. Industry columnist for The National Provisioner magazine, a BNP media

publication.

As National Sales Manager and Marketing Director for Lopez Foods, a

minority food processor servicing McDonalds, Burger King, Dunkin Donuts,

Starbucks's, Tim Horton's, Walmart, Sam's, BJ'S, Food Lion, Publix, Sara

Lee, Tyson, Coleman Natural, Pierre Advance, Costco, Restaurant Depot, CVS,

7-Eleven and other accounts nationwide, I delivered significant product

development, food safety compliance, and contract manufacturing which in

turn eliminated 80% excess plant capacity in nine months and increased

annual profits by four million dollar in nine months.

Led business development and marketing for Green Recovery Technology, a

startup company providing environmental recovery for the protein industry

and creating raw materials for the pet food, aquaculture, biodiesel, and

animal feed sectors.

. Created a food safety program to comply with USDA, FDA, and FSMA

programs.

. Secured product supply by leveraging relationships with key industry

leaders.

. Created manufacturing SOP's, HR systems, training program and safety

program.

. Headed up the R&D lab, purchasing department, HR department and

product development.

Reorganized the sales and marketing effort for agricultural products

companies Nutra Flo, Kay Dee, Nulex, Pure Grade and Nutraferma. All these

companies are part of the same ownership group. We traveled throughout the

Midwest presenting to/meeting with large farming operations, cattle

producers and local branch managements that supports the end user in their

communities.

. Enjoyed a high degree of success with four of the five companies,

growing sales by over 20% overall through re-engineering

the sales organization and re-positioning the product lines.

PILGRIM'S PRIDE CORPORATION - Dallas, TX

V.P. SALES/MARKETING 1997 to 2009, 1986 -1988

America's Top Poultry Producer

Was instrumental in growing the company from $970 million to $8.5 billion

in annual sales in twelve years by building a dynamic team and through new

business development, consumer research-driven product development,

customer consultation, organic growth, and acquisition.

. Using limited capital expenditures, delivered annual growth of 15%.

. Launched a $500 million product line into the natural food channel

year one.

. Created and aired a series of humorous, award winning TV and radio

commercials that increased awareness 330%.

. Established and launched company website and social media program; web

traffic double each of the past 7 years.

. Directed in-house agency executing digital/direct marketing creating

an interactive unique bond between consumers and the Pilgrim's Pride

brand, saving the company $500k per year in agency fees.

. Created and executed the Pilgrim's Bowl for five years, televised

nationally on the FOX regional sports networks, generating millions of

consumer impression and funded solely by our vendors participation.

. Worked closely with founder, Bo Pilgrim, to create a dynamic

environment resulting in a Fortune 500 company.

. Created a private label portfolio of retail products with $1 billion

in annual sales.

. Led the charge by hiring and training a sales/marketing team that

revolutionized the industry, implementing solution selling to

customers, creating a unique relationship with clients and producing

new opportunities.

. Marketed and sold EGGS PLUS, an Omega 3, Omega 6, Vitamin E enriched

Nutraceutical whole shell egg, in to distribution in the US market.

Recognized as one of the most successful functional foods, I was

interviewed by NBC Nightly News and was an international key note

speaker at several Nutraceutical food conferences.

. Developed web-based government affairs campaigns on immigration reform

and Food B4 Fuel, creating awareness for these causes and generating

pressure on legislators to become proactive.

. Led production and marketing to create a series of successful new

items including Nestles' Lean Cuisine, the Chicken Whopper for Burger

King, Boneless Buffalo Wings for Chili's and a 100% natural line, with

a cross-functional team including R&D, sales and consumer research.

Projects yielded $1.5 billion in annual sales.

. With my broad experience in retail marketing/sales, foodservice sales,

contract manufacturing, and consumer research driven product

development, I have led teams that developed Burger King, McDonald's,

Yum Brands, Carlson-Restaurants, Applebee's, Wendy's, Subway, Brinker,

Applebee's, Sheetz, WAWA, Circle K, 7-Eleven, Walmart, Kroger,

Safeway, Supervalu, Sam's, Costco, Publix, Nestle, Kraft, Heinz,

Michelina's, General Mills, Hormel, ConAgra, and other accounts into

over $2 billion in annual sales using solution selling.

. Modernized the feed, feed ingredients and fertilizer divisions to make

them growing and profitable entities.

. Guided corporate farm policy and public relations during a major food

safety crisis, tripling of corn prices, three major acquisitions, a

close encounter with PETA, the death of a CEO, the outbreak of bird

flu and BSE.

. $1 billion protein trading annually in Japan, China, Eastern Europe,

Mexico, Brazil and other parts of the world.

. Developed and executed innovative grower incentives programs improving

the performance of our 4,300 growers.

RICHARD PETTY RACING /SPORTS PLUS INT'L - Sports Marketing Firm -

Charlotte, NC

V.P. MARKETING/SALES/PUBLIC RELATIONS 1995 - 1997

. Directed the Richard Petty retirement tour generating $23 million in

endorsements and merchandise sales.

. Administered all aspects of the racing program for Burger King/Dale

Earnhardt Sr. creating dramatic brand buzz.

. Coordinated Burger King's Kids Club with over 2 million members.

. Managed all aspects of Hayes Modems #15 NASCAR sponsorship program,

including public relations, consumer marketing, trackside marketing,

and hospitality.

. General Manager of Snapper Power Equipment #43 Grand National Racing

Team.

SHORELINE GROUP -Sports Marketing Firm - Chicago, IL

V.P. MARKETING/PUBLIC RELATIONS 1991 - 1995

. Worked with high-profile sports personalities including Wayne Gretzky,

Phil Jackson, Horace Grant, and Mike Ditka.

. Sold personal services and endorsements for Mike Ditka valued at $21

million in 4 years.

. Managed key clients including, the Chicago Bears, Sear's DieHard,

Turtle Wax, G. Heileman Brewing, Chicago Cubs and Chicago Bulls. An

integral part of G. Heileman Brewing's marketing effort, we improved

their market share from #3 to #1 in the Midwest, passing both Miller &

Budweiser.

. Created, sold and executed "Electric Sports", a live weekly TV sports

show on the FOX Chicago network, an integrated marketing program for

Montgomery Ward, featuring weekly guests like Mike Ditka and Walter

Payton which in turn helped increased 'Electric Avenue' sales by 48%.

. Created and executed the Old Style 16-inch softball program including

a 650 team Chicago Lake Shore Tournament and sponsorship of 75 pub

teams. Marketing efforts integrated production of made-for-TV events

for Old Style and formation of a semi-professional softball league

televised weekly on the FOX Sports to 30 million households.

. Created and executed Dunkin Donuts "Pull the Bull" promotion featuring

the Chicago Bulls which delivered dramatic coffee sales increases of

75% and 35% in 1992 and 1993.

OLD WORLD AUTOMOTIVE - Peak Antifreeze - Chicago, IL

V.P. MARKETING 1988-1991

. Accelerated Peak Antifreeze sales from 9 million to 19 million gallons

in a one year period increasing consumer awareness 119% in year one

through a highly-targeted TV campaign featuring sports personalities.

. Successfully introduced Peak Antifreeze into Canadian, United Kingdom,

and European markets.

. Utilized high-profile sports personalities including Wayne Gretzky,

Mike Ditka and Kyle Petty to build a brand buzz and to reinforce

product positioning.

. Developed and launched a $20 million line of specialty chemicals.

. Developed and executed a highly visible NASCAR racing program

featuring Kyle Petty.

. Rolled out the Spitfire brand of Spark plugs.

JENO'S FOOD FROZEN FOOD - National Food Manufacturer - Orlando, FL

Group Product Manager 1983 -

1986

. Grew Totino's/Jeno's Pizza Rolls sales by 18%.

. Created and launched microwave pizza rolls and egg rolls becoming one

of the most successful products introduced in Jeno's history.

. Reduced expenses by managing trade spending while increasing gross

margins to 65%.

. The profitability of my brand group enabled Jeno's to sell the company

for $138 million.

. Managed brokers in the Southeast increasing sales 35% and achieved #1

market share in all markets.

STP CORPORATION - Boca Raton, FL

GROUP PRODUCT MANAGER/ NATIONAL SALES TRAINING MANAGER 1978 - 1983

. Planned and implemented consumer/trade promotions, sales presentation,

and merchandising strategies growing sales for the STP line of

automotive filters by 20% in one year.

. Responsible for trade shows, broker relations, new product

development, packaging design and printing.

. Worked directly with Richard Petty & Mario Andretti to reinforce the

position of STP as The Racer's Edge.

. Created and successfully implemented the company's first National

Sales Training Program resulting in a more effective sales group that

increased sales by 20% year one.

. Restructured the sales group saving $2 million/generating a 20% sales

increase and cutting turnover by 80%.

. Starting as a territory rep, I was the top sales person in the country

leading the nation in sales in four of the first six quarters and

achieving 178% of quota, increasing sales 300% in 2 years.

EDUCATION

Florida State University

Masters/Bachelor of Science Degree - Marketing

31574 W. Loop Road

Sioux City, IA 51108

972-***-****

acgnyx@r.postjobfree.com

Daniel Emery

MARKETING & SALES EXECUTIVE / GENERAL MANAGER / CONSULTANT

Dan Emery 972-***-**** ( acgnyx@r.postjobfree.com

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