Patricia Yaker

**** ******* **

Hollywood, FL *3021

954-***-****

acgn4c@r.postjobfree.com

SUMMARY

1.

I'm a bilingual (Spanish-English) ad person. I have more than ten years

of experience as a Marketing Assistant and Spanish Creative Copywriter,

which is my native language. I have been working in advertising agencies

and in house private companies targeting Hispanic market in The USA and

Peru.

I have high computer skills. I'm a person who enjoys team work and be

surrounded by a creative environment. I have good time availability and I'm

willing to learn new tasks in order to make an out of stating job.

EDUCATION

Advertising Lima, Peru (2006)

Peruvian Advertising School

Graphic Design and display advertisement Lima, Peru (2007)

Toulouse Lautrec Design Institute

Photography Lima, Peru (2008)

Art Museum of Lima

Marketing Management Miami, FL (currently)

Broward College

WORK EXPERIENCE

Marketing Assistant Miami, FL

(currently)

Hispanic Group

I'm in charge of updating the data base with campaign results and

demographic changes, using ultra segmentation as a tool in order to have

accurate results. My daily work also includes to propose effective and

creative marketing activities as street marketing campaigns, events and

promotions for different clients all over the country, targeting the

Hispanic market (Central American)

Marketing Assistant Denver, CO (2011)

Global Signs

I had to check the status of each client's jobs in the creative department

and verify the jobs will be complete on time. Create and present concepts,

layouts or copies to the client for approval. Create events according to

the client's budget and supervising them.

Volunteer Denver, CO (2011)

Peace Pals

I was trained for the team of psychologists, to give support to refugee

children from different parts of the world. Serving as an example of

honesty and supporting children with their school work. Make them feel

important members of the society.

Creative Copywriter Lima, Peru

Tendenze Communications (2010)

I was in charge to create several advertising campaigns for domestic and

international clients. Also, I made creative strategies in order to make a

stronger creative concept. Create events respecting budget and client

objective. Work 360 advertising campaigns, including guerrilla marketing,

on line campaigns (creation of web site concept, content and social media).

Some clients I worked for: Braun, Ripley, Larcomar, Taca, Lan.

Advertising Teacher Lima, Peru (2010)

Toulouse Lautrec Design Institute

I taught the class Advertising Campaign Planning and Developing.

Advertising Teacher

Lima, Peru (2010)

Matriz, Advertisement Institute

I taught the class Advertisement in Alternative Media and Corporate

Identity.

Marketing Manager

Lima, Peru (2009)

Modipsa Clothing Company

Managing Pionier jeans brand I was in charge to create, implement and

follow up the marketing plan for the entire 25 retail stores nationwide. I

created the visual merchandising concept for the stores respecting budgets.

Created a client's data base in order to retain customers, which ended with

45 000 affiliates around Peru. I coordinated with the advertising agency

and the visual team to make creative promotions to increase the number of

clients at the store.

Marketing Assistant Lima, Peru (2008)

Corporaci n Jeruth

As part of the marketing area I organized the budget for the area, the

weekly schedule and I coordinate with the advertising agency all campaigns

for the 15 stores (El, Adams Hombre and Adams Mujer) of the company in

Lima, Peru. I was in charge of the visual merchandising team who has to

order, decorate and improve the store environment to promote sales.

Creative Copywriter Lima, Peru (2007)

Actualidades Publicitarias Advertising Agency

I worked explosively developing advertising campaigns in different kind of

media for Corporation Wong Peru, which is the biggest food retail chain in

Peru. As a creative copywriter I had to create different concepts depending

of the media and respecting budgets. Also, I work directly with the

client doing the follow up. I have personal visited the client to present

the campaign and I was able to make changes on the spot to accommodate

customer new requests considering datelines and the working process of the

agency.

PR Specialist Iquitos, Peru

Ecotourism tours, Jungle Expeditions (2007)

I was in charge of the company's image office in Lima, Peru and in Iquitos,

Peru. I have the opportunity of meeting people from all over the world and

to create marketing material for that international niche. Create new

services on board to improve the customers' experience. I worked

coordinating advertising production with the design office in USA.

Creative Copywriter Lima, Peru ( 2006)

Advertising Agency Nucleo /ADV

I started working as an Intern and ended as a Junior Creative Director. I

developed several advertising campaigns for domestic companies in mass

media and below the line advertising. I have been part of all the creative

process, from the first meet with the client until the last presentation to

approve the campaign. I collaborated with all advertising agency's areas

even making budgets, proposing media and making presentations for the

client. I prepared recommendations for the clients based on their

objectives, strategies and segmentation. Some of the clients I worked for

were Reebok and Volkswagen.

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