AVIMANYU KUMAR SARKAR

Address: ** ***** ****** ***** ****** Lane, Beleghata

Kolkata -700010.

Email id: acgn03@r.postjobfree.com

Mobile: +918*********

SNAPSHOT

. Completed Master of Business Administration (Marketing major & Finance

minor) from Future Business School (W.B.U.T.)

. A Graduate with Bachelor of Business Administration from Techno India

(Salt Lake) (W.B.U.T.)

ACADEMIC QUALIFICATIONS

Qualification Year Institution Percentage

MBA 2011-2013 Future Business School 70.4

Bachelor of Business 2008-2011 Techno India (Salt Lake) 72.2

Administration (H)

ISC 2008 Salt Lake School (c.a) (eng 71

med)

ICSE 2006 Salt Lake School (c.a) (eng 73

med)

PROFESSIONAL EXPERIENCE

June 2013 - Till Date: Digital Marketing Executive (SEO Expert)

TechShu Consultancy Pvt. Ltd

Projects handled:

1. Linenclub - Aditya Birla Group company

2. Turtle

3. LTech India

4. Gail Global Singapore Pte. Ltd. (GGSPL)

5. Orion Competition Success

6. Hearing Plus

7. Rupahali Sarees

8. Cosmikids

9. Iviz Security

10. Budli.in

11. Cambridge Credit Counseling Corp.

12. Speech Plus

13. SareesHut

14. Chanson Water Australia

15. Sanjay Saraf Educational Institute (SSEI)

16. Deep Probeen Porisheba (DPP India)

RESPONSIBILITIES AS DIGITAL MARKETING EXECUTIVE (SEO Expert)

* Google, Yahoo/Bing Webmasters for SEO (Direct interactions with

Google/Bing):

V Google Analytics & Webmaster Account creation & basic setup.

V Bing Webmaster Account creation & basic setup.

* Keyword Research:

V Keyword Discovery

V Keyword analysis

V Keyword to page assignment

* On-page optimization & website sanitization recommendation :

V Title tags

V Meta descriptions

V Canonical tag

V Image tags

V Content keyword suggestions

V Breadcrumb

V Header tags

* Checking the basic website health and architecture through a number of

parameters according to Google algorithms including any duplication

issues.

* Content Optimization & Marketing: Adding keyword rich website & blog

content to the site & implementations.

* Of-page optimization (Backlink works & Link Building):

V Forum participation

V Blog postings

V Article submissions

V Business listings

V Classified ads

V Directory submissions

V Press release submissions

V Social bookmarking

V Video submissions

V Image submissions

V Event submissions

V Forum participation

* Email Marketing: Re-engaging your existing customers by sending out

newsletters (existing database will be required from your end).

* Conversation: Forum & Blog Participations.

* Regular Client Communications & Interactions.

* Making SEO Strategies.

* Website Analysis from SEO perspective & Conversion Rate optimization.

PROJECTS HANDLED in MBA

Project : Summer Internship Project at Indian Market Research Bureau

International

Title : Customer Satisfaction

Project Duration : Two months. Location: Shoppers Stop, Elgin road,

Kolkata

Description : To measure customer satisfaction on the basis of repeat

purchase of

customers by calculating with SPSS software.

COURSES COMPLETED

. Completed training on Microsoft Office from Brainware Computer Academy.

Duration - March 2006 to May 2006.

. Completed training on Enterprise Resource Planning (ERP) from Micro Pro

solutions.

Duration - 04.02.2012 to 29.4.2012.

EXTRA CURRICULAR ACTIVITIES

. Professional gamer of Counter Strike (CS) 1.6.

. Participated in various inter-college tourneys and won prizes and

certificates in CS 1.6.

. Represented school in under-19 CAB cricket tournament.

ACHIEVEMENTS

. Industrial visiting experience to OCL India Limited at Rajgangpur,

Orissa to understand in brief the function of cement industry.

. Industrial visiting experience to Garden Reach Shipbuilders & Engineers

Ltd, Hooghly to understand in brief the function of ship building

industry.

HOBBIES

. Music- Bollywood songs.

. Travelling- To hill stations.

. Playing cricket and football.

PERSONAL VITAE

Father's Name : Mr. Salil Kumar Sarkar

Date of Birth : 23.10.1989

Language Known : English, Bengali, Hindi

Place: Kolkata

Date:

(Avimanyu Kumar Sarkar)

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