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Digital Marketing Strategist

Location:
Washington, DC
Posted:
November 05, 2014

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Original resume on Jobvertise

Resume:

Stuart Johnson, Jr.

**** ****** ******* *** ***, Hyattsville, MD 20782

443-***-****

acgmak@r.postjobfree.com

Summary of Skills:

. Communicated through visual information

o Over seven years experience in communications through visual

means.

o Over seven years experience in visual information, visual

presentations, writing and editing.

. Used analytical tools such as Hootsuite, Webtrends, Google Analytics,

Google Adwords, and Omniture to strategize projects and build a

greater reach for various organizations.

. Designed web pages, exhibits, pamphlets, and magazines.

o Five years experience as a project manager.

o Four years experience as a Webmaster.

. Applied working knowledge and principles of visual designs and

technical characteristics associated with various methods of visual

display.

. Presented subject matter information in a visual form that will

successfully convey the intended message to, or have the desired

effect on, the targeted audience.

. Communicated and disseminated visual informational materials to the

general public or specialized target groups.

o Seven years experience in designs and layout product

illustrations in the form of charts, graphs, diagrams, maps,

viewgraphs and overlays using traditional technologically,

advanced media and computer generated outputs.

. Determined the types of multimedia production work required by

analyzing and developing project goals for effective interactive

multimedia design.

. Performed administrative tasks to include timely reporting,

maintenance of records and files concerning production, equipment, and

supplies.

. Designed databases.

. Wrote press and media statements/releases.

. Operated with proficiency in Photoshop, Quark, Corel Painter,

Illustrator, Image Ready, Macromedia (Fireworks and DreamWeaver,

Contribute), Constant Contact, FTP Client, Umbraco, Avectra, Go to

Meeting, phpAdsNew, Filemaker, Sharepoint, and 508 compliance rules.

Professional Experience:

Sapient

Arlington, VA

Associate Marketing Strategy & Analysis

06/14-10/14

. Responsible for managing public relations, internal communications,

and strategic messaging efforts across the organization.

. Worked closely with executive leadership team to drive industry

recognition, thought leadership, and support high profile events.

. Found innovative ways to manage, measure, and advance communication

channels and organizational initiatives.

. Worked in cross-talented teams inspired to design creative marketing

initiatives to achieve optimal, measurable results.

. Utilized creativity in presentations, writing skills in message &

campaign development, as well as communicate effectively across

different mediums.

. Demonstrated innovative and analytical approaches to solving problems.

Somtel International

Hargeisa, Somaliland [remote]

Manager of Digital Strategy

8/2013- 06/14

. Conducted research and trend analysis to guide the organization's

strategy and planning for business development through the use of

Google Analytics.

. Served as webmaster to oversee the development of the organization's

website, to include: copy, design, layout, styling, and images in

compliance with the organization's branding guidelines.

. Created social media strategies to engage target audience via social

media platforms as a means to gain momentum for user involvement.

Developed email marketing campaigns to drive potential and current

consumers to take advantage of promotional and new products or

development.

. Responsible for monitoring website traffic and evaluating analytics to

implement an effective search engine optimization strategy to improve

website visibility and increase visits to website and social media

platforms

State Department Federal Credit Union

Alexandria, VA

Digital Media Strategist

1/2012 - 8/2013

. Developed targeted social media strategies and enhance the digital

footprint of SDFCU through the use of monthly Google Analytic

reporting.

. Digitally integrated brands and messages in order to improve the

usability of technology tools-to include facilitating the development

of innovative mobile banking applications.

. Oversaw and managed website architecture and overall user experience

through the timely updating of product information.

. Acquired and maintained new vendor relationships to develop digital

products that enhance the member experience and deliver additional

value to users.

Korea Economic Institute

Washington, DC

Associate Director of Communications and Media

5/2010 -

4/2011

. Managed analytic data reports using web (Google Analytics) and social

media (Hootsuite) integrated tools.

. Disseminated communications and marketing management that included:

management of social media, email, print, and internet marketing and

communication efforts. I was responsible for all enhancement efforts

in the delivery of KEI resources and products to an expanding

audience.

. Designed and created multimedia elements depicting technical

instructional materials utilizing web-based delivery systems, social

networks, media production tools, and alternative multimedia-inspired

methodologies. I established programs and objectives based on

experience with the concepts of instructional systems design and

quality training delivery.

. Served as chief website manager and oversaw content management,

planning and launching redesign, enhancement efforts, regular

management of staff and vendors; multimedia and social media

interfacing.

. Managed quality control of all organization-specific material.

. Managed and/or designed brand development for publication covers,

event materials, newsletters, and other marketing tools.

. Wrote press and media statements/releases.

. Ensured KEI stayed abreast of new developments in communication visual

information technology and changes, internet and design technology.

. Oversaw intern work within the Communications Department.

Solar Electric Power Association

Washington, DC

Marketing and Communications Specialist

3/2009 - 5/2010

. Built a monthly reporting system using Google Analytics to monitor web

trends and build campaigns around monthly metrics. Also utilized

Hootsuite for twitter monitoring of feeds during seminars and

conferences.

. Served as webmaster, handling all functionality and reported

information.

. Served as project lead for the Social Media Marketing Campaign for

Solar Power International and SEPA ( Facebook, Twitter, LinkedIn)

including the creation of a branding matrix, all marketing literature

for distribution, and a database comprised of over 400 contacts

worldwide resulting in over 600 new social connections.

. Coordinated, produced and distributed a 10 page bi-monthly electronic

newsletter, with membership that exceeds 4,000 members, on worthy

Solar-related topics.

. Created and managed a database for the Marketing and Communications

department, comprised of over 400 media contacts throughout the world.

. Functioned as liaison between the communications department and media

partners, managing, tracking and fulfillment of trade agreements and

managing relationships with a core list of vendors for the department.

Baltimore City Dept. of Transportation (1 Year Term Contract)

Baltimore, MD

Community Liaison

3/2008 - 2/2009

. Managed and coordinated the production of materials for special

events, meetings, and presentations including but not limited to:

flyers, signs, and graphic displays.

. Advocated and established relationships, built rapport with community

leaders and organizations by supporting the identification and

implementation of DOT community initiatives to distinguish DOT as a

committed stakeholder.

. Served as an internal consultant applying knowledge of community

issues to meet DOT goals and objectives, in addition to maintaining

reporting, problem-solving, and working relationships with the

Director and key staff.

National Assoc. of RV Parks and Campgrounds (Relocated to Denver, CO)

Falls Church, VA

Marketing Communications Specialist

1/2007 - 3/2008

. Managed and redesigned member website (www.arvc.org) and consumer

website (www.gocampingamerica.com) through the use of a content

management system, including: editing verbiage for written web

content, uploading images, updating events calendar, and maintaining

banner advertising for both websites.

. Creating and distributed monthly and quarterly electronic

communication to members (via constant contact).

. Researched and effectively increased website traffic by utilizing

Search Engine Optimization (SEO).

Education:

Bachelor of Arts in Communications, 2006

McDaniel College, Westminster, MD

LunaMetrics - Google Analytics Training, 2013

Google Analytics 101(beginnger), 201(intermediate) and 301(technical

implementation)

Google Adwords 101



Contact this candidate