Rebecca

Bronstein

UX

Design

Passionate

user-

experience

design

professional

with

exceptional

knowledge

of

combining

737

Post

St.

user

research

and

empathetic

design

to

create

premium

digital

platforms.

San

Francisco,

CA

94109

Cell:

650-

619-

8654

Proven

success

in

improving

user-

experience

to

reduce

churn,

enhance

features,

increase

acgm0i@r.postjobfree.com

brand

loyalty

and

increase

revenue

by

30%.

LinkedIn

Behance

Portfolio

Designer’s

Toolbox

Optimizing

User

Experience

Jira

A/B

Testing

Market

Research

Balsamiq

Spec

Guidelines

Persona

Creation

Through

Research

and

design

Invision

Analytics

User

Surveys

&

Interviews

to

Increase

Profitability.

JavaScript

Usability

ISO

9241

Photoshop

UX

&

UI

Design

HTML/CSS

Education

Professional

Experience

University

of

California,

Davis

INFOLINKS,

Platform

UI/UX

Development

2012-

Present

Bachelors

of

Arts

in

Psychology

and

Managerial

Economics,

2010

User

research:

Conducted

contextual

inquiries

and

client

surveys

to

determine

u

existing

platform

capabilities

were

insufficient

for

projected

growth

targets

and

Community

Service

Award,

Gold,

2012

the

root

cause

of

existing

30%

churn

rate

in

clients.

Tel

Aviv

University,

Israel

Increased

Profitability:

Added

enhanced

device

targeting,

cross

platform

bulk

u

upload

feature,

robust

reporting

options

and

detailed

conversion

tracking

to

International

Studies,

2009

reduce

churn

rate

by

over

20%

and

increase

CTR

by

2.5%

Certifications

Improved

Usability: Created personas to adapt

automated

account

creation

u

process

to

target

users

to

decrease

client

account

creation

time.

&

Volunteer

Creative

Briefs:

Created

mock-

ups

and

spec

guidelines

for

development

team

to

u

efficiently

and

accurately

implement

UX

design

enhancements

weekly

Udemy,

Online

Displaced

competitors:

Used

market

and

competitive

research

to

become

a

top

u

Certificate

in

User

Experience:

The

advertising

platform

solution

by

anticipating

user

needs,

increasing

ROI

and

Ultimate

Guide

to

Usability,

2014

providing

customers

with

a

superior

digital

advertising

experience.

Iterative

Design:

Designed

client-

facing

interface

to

enable

customers

to

submit

u

Udemy,

Online

new

feature

requests,

bug

fixes

and

platform

enhancements.

HTML

Tutorial:

HTML

&

CSS

for

Beginners,

2014

INFOLINKS,

Partner

Operations,

2013-

Present

INFOLINKS,

Sales

Coordinator,

2011-

2013

UX

Bootcamp

SF

Management:

Managed

premium

publisher

partnerships

to

successfully

double

u

Workshop

taught

by

Melissa

Perri

accounts

and

increase

annual

revenue

by

over

$850k

through

upselling,

re-

targeting

demand,

enhancing

product

performance,

and

optimizing

publisher’s

from

ProdUX

Labs,

2014

traffic

Global

Glimpse,

SF

Sales

Growth:

Up-

sold

accounts

by

an

average

of

15%

per

quarter

by

creating

u

business

reviews

to

present

to

clients

with

Publisher

CPM

performance

by

sub-

Committee

chair

on

leadership

domain,

CTR

by

keyword

and

performance

by

traffic

bucket

advisory

board,

2013-

Present

Product

Management:

Collaborated

with

development

and

product

teams

to

u

Codeacademy

optimize

publisher

reporting,

product

customizations

and

platform

features

to

increase

revenue

generation

of

products

by

an

estimated

$400k

annually

JavaScript,

2014

Growth:

Grew

Self-

Serve

Advertiser

accounts

from

10

to

16k

and

increased

u

annual

revenue

from

$600k

to

$1.5M

by

sending

out

marketing

e-

mails

and

analyzing

data

to

provide

clients

with

optimization

suggestions

Optimized

Process:

Implemented

Jira

system

for

development

team

to

improve

u

communication

and

reduce

product

delivery

time

by

an

average

of

3

weeks

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