Leslie Wade

**** ***** *****

Temple Hills, Maryland 20748

Capitalizing on a career that encompasses substantial campaign and brand management, program creation and execution,

and press and media relations experience in a variety of environments and capacities cross-industry, I am seeking a new

professional challenge that will combine these skills in a demanding new role. My 10+ years as a Product Marketing

Manager, Marketing Communications Manager, and Public Relations Manager, among other titles, makes me uniquely

qualified to offer innovative ideas and a fresh approach to this position.

Some key points you may find relevant to this opportunity include:

- I offer broad and extensive experience in process and performance improvement, client and project management,

and sales and business development.

- I have achieved a high rate of success completing assignments and projects on time and under budget and have

consistently surpassed key performance objectives.

- I have assumed increasing levels of responsibility, achieved a high rate of success completing assignments and

projects on time and under budget, and have consistently surpassed key performance objectives.

- I am a proactive change agent, combining implementation of strategic operational initiatives with solid direction

of cross-discipline departments to enhance bottom-line financial performance and company growth.

- I am a leader both by example and through effective coaching and mentoring of individuals and teams.

In short, I have the drive, vision, and knowledge to make a positive and immediate impact in your organization. I am

confident that with my vast experience, decorated achievements, and reputation for maintaining high quality relationships

with co-workers, management, and clients you will be hard pressed to find a more loyal, viable, or capable candidate.

Thank you in advance for your time and consideration. I look forward to speaking with you personally regarding my

qualifications and how I can contribute positively to your team.

Sincerely,

Leslie Wade

301-***-****

acglm1@r.postjobfree.com

LESLIE WADE

2905 Lloyd Court Temple Hills, Maryland 20748

Cellular: 301-***-**** Email: acglm1@r.postjobfree.com

STRATEGIC MARKETING & PUBLIC RELATIONS EXECUTIVE

Campaign & Brand Management/Program Creation & Execution/Press & Media Relations

PROFESSIONAL PROFILE

A results-oriented Public Relations/Marketing Executive with a proven track record of building and marketing a

company’s products/services focused on innovation and competitive differentiation. Experience spans multiple

environments domestically and internationally including B2B, B2G, and B2C markets. Forward-thinking leader and

enterprising problem-solver with strategic vision and keen bottom-line focus. Adept at streamlining processes by

leveraging technology in both traditional and interactive environments and establishing effective priorities to achieve both

immediate and long-term goals. Dynamic motivator, trainer, and team-builder with exceptional communication and

presentation skills. Recognized for ability to manage multiple responsibilities simultaneously, easily grasp, apply, and

present new ideas, concepts and methods, and work cross-functionally with executive management, sales staff, and other

internal/external stakeholders to ensure brand compliance. Strong written and oral aptitude. Fully fluent in interactive and

Internet technologies and tools.

CORE COMPETENCIES

• • •

Strategic Market Planning Campaign Build/Management Media/Public/Consumer

Relations

• • •

Brand-Building/Awareness Program Measurement/Analysis Project & Vendor

Management

• • •

Sales/Business Development Website Design/Testing/Launch Budget/Resource

Administration

• • •

Presentations/Public Account Relations/Negotiations Direct & Relationship

•

Speaking Marketing

Product Development/Launch

• •

•

Segment/Channel Process

Forecasting/Reporting/Analysis

Marketing Innovation/Improvement

• •

Staff Training & Policy & Procedure

Development Development

EDUCATION

Master of Science in Marketing Management

Bachelor of Science in Advertising Communications

University of Maryland

CERTIFICATIONS

Digital Media Certification (In Process)

University of Massachusetts

PROFESSIONAL EXPERIENCE

Inovalon Bowie, MD Feb. 2012-Present

Product Marketing Manager-Risk Adjustment, Quality and Clinical Outcomes, Accountable Care Organizations, and

Health Insurance Exchange Solutions

Responsible for marketing Inovalon's multi-million dollar risk adjustment, and clinical and quality outcomes solutions to

health plans participating within the Medicare Advantage, Medicaid, Healthcare Insurance Exchange, and Accountable

Care Organizations marketplace.

• Performing market research, analysis, industry prospecting, and forecasting for ACO, HIX, Medicare Advantage,

and Medicaid marketplace

• Assisting Business Development department in lead generation, capture, and closure

• Developing marketing plans and budgets for risk adjustment, and quality/clinical outcomes solutions

• Developing collateral sales material, white papers, case studies, podcasts, video's, and ebrochures

• Developing, promoting, and executing webinars promoting Inovalon's services

• Supplying sales team with competitive data and information

• Representing organizations at conferences and speaking engagements

• Managing a budget of $47.5M

• Remaining apprised of the governments (i.e., CMS--HHS) quality rating, HEDIS, HIX, and ICD-9/10

requirements

National Institute of Health/NITAAC Rockville, MD Sept. 2010 – Aug. 2011

Business Development/Contract-Holder Relations Manager

Increased sales and improved vendor relations for the NIH Information Technology Acquisition and Assessment Center

(NITAAC), a leading provider of Information Technology (IT) services to Federal, Civilian, and Department of Defense

(DoD) agencies through multiple government-wide acquisitions contracts (GWACs).

• Established, enhanced and maintained 104 prime contractor accounts; persuaded acquisition and contract

specialists to use GWAC vehicles, provided exceptional service, and ensured contractor satisfaction.

• Planned and executed quarterly vendor-relations meetings for fifty-two (52) contract-holders; created messaging

and collateral to promote products and services.

• Developed and conducted training sessions for up to thirty-six (36) vendors on IT products and services including

ECS-III, CIO-SP2i and Request for Quote (RFQ) systems.

Gannett Government Media Springfield, VA Nov. 2006 – Jun. 2010

Marketing Research & Public Relations Manager (Apr. 2008 – Jun. 2010)

Spearheaded the development and execution of a comprehensive public relations strategy for the premier source for

military news and information for the military and government sectors.

• Directed brand strategy, identified and managed objectives, and positioned over thirteen (13) publications,

thirteen (13) websites, and This Week in Defense News with Vago Muradian television broadcast as the leading

authority in military personnel and defense news domestically and internationally.

• Wrote and coordinated dissemination of press releases, articles, advertising, and promotional literature for the

Gannett Government Media staff; maintained media mentions database and tracked and evaluated association’s

media coverage.

• Defined channel marketing and marketing segmentation efforts.

• Performed in-depth tracking and evaluation of public relations and marketing strategies; established return on

investment (ROI), return on objectives (ROO), and defining advertising goals for measured advertising results

(DAGMAR) for campaign initiatives and developed subscriber studies to measure brand image versus brand

identify.

• Researched the external marketplace of the defense industry; provided quantitative and qualitative analysis of

primary and secondary research data.

• Served as the legal authority of all sales and promotional products; upheld guidelines developed by Federal Trade

Commission (Truth in Advertising guidelines), Council of Better Business Bureau (National Advertising

Division), Business Publications Audit of Circulations, and Audit Bureau of Circulations.

Selected Accomplishments:

• Developed a public relations database of over 700 public affairs officers (PAO) and service member oriented

contracts for the Military Times Media Group.

• Globally advanced corporation and media groups; deployed various public relations tactics including crafting and

circulating press releases, securing celebrity guests for television broadcast, hosting “Grip and Grin” sessions with

ministers of defense, and representing company at tradeshows and conferences.

Marketing Communications Manager (Nov. 2006 – Apr. 2008)

• Directed, implemented, and managed direct marketing campaigns for the Military Times Media Group; created

marketing strategy, researched marketplace for increased circulation and branding opportunities, monitored

execution, and launched new ideas to strengthen brand.

• Coordinated strategic brand communication efforts and corporate brand logo guidelines and policies.

• Oversaw data collection and analysis; established metrics to document and ensure affiliate marketing efforts were

met and stated objectives were adhered to.

• Coached and trained twenty (20) sales representatives; consulted on best methods to position products and

services during sales pitches.

Selected Accomplishments:

• Repositioned consumer publications and website to increase advertising revenue, subscriptions, readership, and

viewership.

• Developed marketing plans, sales materials, and competitive analysis reports for executive staff; selected to serve

as project manager for special initiatives on B2B, B2G, and B2C products.

American Academy of Actuaries Washington, D.C. Oct. 2005 – Nov. 2006

Public Affairs Manager

Promoted programs and services to government officials, members, and the general public and recruited individuals into

the profession for the voice of the actuary field on public policy and professionalism issues.

• Planned, executed, and managed meetings, seminars, and media training events for up to 200 actuarial members;

solicited and secured highly sought after speakers for Academy engagements and coordinated volunteer

recruitment efforts.

• Directed the development and execution of marketing strategies for twelve (12) annual Academy events.

• Wrote and disseminated press releases and collateral presentation materials for policy analysts, Academy

speakers, and executive management.

Selected Accomplishments:

• Launched a web conferencing facility; resulted in the generation of $62K in incremental revenue.

• Restructured marketing strategies developed by predecessor to better reach the Academy’s niche markets.

• Trained eight (8) Academy members who are presently viewed by trade media as leading authorities within their

respective industries.

American Advertising Federation Washington, D.C. May 2004 – Mar. 2006

Internship & Database Coordinator (Contractor) (Dec. 2005 – Mar. 2006)/Webmaster (Feb. 2005 – Oct. 2005)/

Manager, Education Services & Mosaic Center (May 2004 – Oct. 2005)

Fostered relationships between the academia and Fortune 500 companies with the primary goal of soliciting sponsorships

to provide programs and events for college students majoring in advertising, marketing, and PR.

• Directed and executed the annual National Student Advertising Competition (NSAC); recognized as the first in

history to secure two (2) sponsors and netted $475K, a revenue increase over previous years.

• Orchestrated and executed eight (8) events seating up to 1800 people.

• Provided technical support and expertise; maintained website, created virtual store for NSAC products, developed

a new platform to host and advertise internship listings to college chapter members, and uploaded and cataloged

vacancies into web-centric database.

• Supervised fifteen (15) regional coordinators; provided leadership by creating a collaborative and results-

orientated environment.

Selected Accomplishments:

• Initiated and maintained partnerships between Academia and USA Today, Heineken, Postal Vault, Coca-Cola, and

Yahoo! to name a few; resulted in a $1.5M revenue increase.

• Developed and executed new programs that generated $65K in incremental revenue.

• Enabled education service department to expand its’ programming to include student conferences, additional

career fairs, and competitions.

• Streamlined work processes; resulted in a labor cost savings of $21K.

• Increased membership base and dues by 20%.

The Washington Post Washington, D.C. Sept. 1999 – May 2004

Senior Advertising Coordinator, Editor & Publisher of Service Quarterly

Established and maintained thirty-six (36) automotive accounts totaling $52.2M in annual revenue for the leading source

of national, local, and D.C. area news; devised and executed daily marketing strategies for sales representatives, assisted

in account, campaign and customer retention management, forecasted budgets, and created advertising collateral.

Selected Accomplishments:

• Recipient, Outstanding Service Excellence Award, 2003.

• Five (5) time recipient, Service Excellence Award, 2000, 2001, 2002, 2003, 2004; recognized for superior service,

revenue, and business growth.

• Winner, The Publisher’s Award, 2003; collected on a delinquent account with a $37K balance and re-signed client

with a $500K contract.

• Winner, Thinking Out-of-the-Box Award, 2003; recognized for cost containment.

• Recipient, Key Ideas Award, 1998.

Additional Experience:

Lead Customer Service Representative & Document Information Analyst/Call Center Supervisor, Lockheed Martin,

Washington, D.C., Jan. 1997 – Sept. 1999

TECHNICAL EXPERTISE

Adobe: Dreamweaver, Flash, Fireworks, PhotoShop, Illustrator, Pagemaker, SiteCatalyst, Discover, Insight

Microsoft: PowerPoint, Visio, Project, Excel, Access, Word, InfoPath, SharePoint, LiveMeeting

Arbitron Qualitap comScore AdEffx comScore Brand comScore Marketer Exact Target Constant Contact

Googledocs Google Analytics Go2Meeting Lexus Nexis Nielsen Work Site PR Newswire Seibel Survey Lift

WebEx On24 Meltwater

REFERENCES:

Yvonne Dudley, 703-***-****

Kathryn Turner, 631-***-****

Larry Williams, 202-***-****

Paulette Ruffin, 703-***-****

Contact this candidate