Alicia A. Gregg *** N. Pershing ? Wichita, KS ****8

316-***-**** ?

acgl08@r.postjobfree.com

Professional Profile

Dedicated professional with extensive experience in building brand

awareness, customer service, executing sales and business development

strategies that increase revenue, profit and competitive market advantage.

Cultivates long-term, loyal client relationships, builds high-performance

teams, and develops marketing strategies that achieve and exceed revenue

objectives. Decisive and collaborative problem-solver, who thrives on

challenge, easily manages multiple priorities, provides clear vision, and

creates motivated, goal-driven work environments.

Areas of Expertise

Business Development Sales & Sales Management Customer/Client Management

Strategic Planning & Brand Awareness Training / Staff

Execution Development

Team Dynamics / Communication / Negotiation/Conflict

Leadership Presentation Resolution

SEO Strategies Social Media Marketing Website Design

Selected Career Highlights

. Increased targeted website traffic to company and client websites by

over 200%.

. Maintained an 85% close rate with sales and new client acquisition.

. Developed new websites for clients and achieved top 20 listings in

Google/Yahoo search for their demographic and selected keywords.

. Successfully opened two new restaurants at the same time.

. Implemented Bonus programs for staff to achieve higher sales.

. Created company training program to introduce and sell new products.

. Created and Implemented Customer Service and Retention programs.

Professional Experience

The Arnold Group, Wichita, KS Aug. 2014 - Present

Temporary

. Performed quality technician duties by conducting chemical analysis

testing on dry food products.

. Documented all quality tests in compliance with company regulations and

state/federal agencies

. Communicated quality testing results to manufacturing management team.

Impact Marketing Consulting, Wichita, 2009 - Present

KS

Freelance/Owner

. Created opportunities for revenue by reaching new clients

. Consulted with existing clients on website development, collateral

support materials, and internet marketing tactics.

. Developed and built websites for all clients

. Created and implemented online marketing strategies to help company and

clients drive more traffic to websites, via pay-per-click, social media,

SEO strategies, and search engine rankings.

. Determined best business practices to achieve tangible results for

clientele.

Walkers Bar & Venue, Wichita, KS Oct. 2013 -

May 2014

General Manager

. Responsible for all finances and operations, food & beverage cost, labor

cost, staff, marketing

. Establish and implement benchmarks for daily/weekly/monthly sales

. Create sales competitions for the staff to boost product sales

. Organize tasting events for food and beverage pairings

. Manage wait staff, kitchen staff and other department managers

. Hire, train new staff on best practices and company policies

. Keep controlled fun, environment and every customer smiling and well-

taken care of

. Inventory control of food, alcohol and bar supplies

. Update and maintain POS system for food & beverage ordering, control, and

staff

. Plan, market and execute parties for bar events and parties

. Maintain relations with distributors and vendors to introduce new

products and boost existing product sales

. Designed and maintain bar marketing including website and cocktail & food

menus

. Market with radio, social media, and print

. Create relationships with social organizations and local businesses to

increase sales

. Conflict resolution between guests, and/or guests and staff, staff issues

. Create a standard for cocktail and alcoholic beverage recipes

. Oversee kitchen manager and create food menu, catering, and other events

Walt's Great American Sports Bar & Grill, Wichita, KS

2008 - Oct. 2013

Bartender/Shift Leader

. Prepare all cocktails and other alcoholic beverages during shift

. Ran shift reports and managed money needed for shift

. Manage wait staff, bar-back, and door man per shift.

. Train new staff on bar best practices and company policies

. Keep controlled fun, environment and every customer smiling and well-

taken care of

. Inventory control of alcohol and bar supplies, and cleaning as needed per

shift

. Update and maintain Aloha POS system for food & beverage ordering,

control, and staff.

. Help plan and execute parties for bar events and parties

. Maintain relations with distributors as needed to help introduce new

products and boost existing product sales

. Designed and maintain bar website and menu

. Maintain Facebook status updates to help market the bar

. Conflict resolution between guests, and/or guests and staff

Prime Concepts Group, Inc., Wichita, KS 2001 - 2009

Director of Business Development & Marketing

. Oversaw all client projects in direct marketing, internet marketing,

corporate marketing, and web/print production.

. Created and implemented online marketing strategies to help company and

clients drive more traffic to websites, via pay-per-click, SEO

strategies, and search engine rankings.

. Determined best business practices to achieve quality results for

clientele.

. Consulted with existing clients on new product development, collateral

support materials, and internet marketing tactics.

. Researched and implemented proactive marketing solutions using technology

to help leverage time, productivity, and knowledge.

. Created marketing copy for company websites, media releases and other

marketing materials.

. Facilitated new and existing product development strategies for company.

. Planned, coordinated, managed finances, and hosted events for client

training seminars and also company events for existing clients.

. Executed product sales of 32 audio albums, DVD's, books, and digital

training material.

. Hired, trained, and managed the marketing, design, and web development

staff.

Kansas Wesleyan University, Salina, KS 1997 - 2000

Assistant to Dean of Students/Career Services Coordinator

CableVision of Texas, Lockney, TX 1994 - 1997

Office Manager for Kansas Systems

Education & Certifications

Continuing Education Teaching Certification

State of Kansas 1997

Computer Science/Applications Degree

Brown Mackie College, Salina, KS 1995

Associate in Arts, Hutchinson Community College, Hutchinson, KS, 1992

Food Handlers, City of Wichita, 2012

Safe Bar, Kansas Alcoholic Beverage Control Division, 2014

Technical Skills

Pagemaker Dreamweaver Blog Software

InDesign Fireworks Microsoft Office

Photoshop Contribute Adobe Acrobat

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