S HIN UENO

**** ****** ****** ● Lawndale CA ***** ● Mobile: 401-***-**** ● E-mail: acgkms@r.postjobfree.com

G LOBAL M ARKETING / B RAND M ANAGEMENT

V ice President / S enior D irector

Team-oriented professional with outstanding core strengths who delivers sustainable results

ACHIEVEMENTS & AWARDS

! Created a consumer brand with sales in excess of $1 billion in seven years

! Achieved the #1 toy supplier position in the United States

! Launched over six new brands with annual sales exceeding $100 million

! Completed 4 national retail tours across US & Canada with over 50 stops within budget and on schedule

! Won an Achievement Award from Hasbro for creating a Website with the highest time-spent-on-site

! Won 2 EFFIE Awards honoring the year's most effective global marketing ideas

! Won LIMA “Licensee of the Year” Awards for Best Licensee for consumer goods marketing

! Won Playthings Magazine “Best Showroom Award,” honoring the best designed showroom at Toy Fair

CORE STRENGTHS

! Dedicated team leader, able to build trust and confidence between peers and subordinates

! Established network of Asian content producers, toy manufactures, distributors and retailers

! Work cross-functionally as part of the executive management team to drive market positioning, competitive

analysis and strategy

! Out-of-the-box thinker contributing to newfound revenue growth

! Experienced in developing and presenting marketing plans to top retailers

! Accomplished in utilizing competitive data and customer feedback to prioritize opportunities, derive

conclusions and create a strategic roadmap to drive revenue growth and competitively position the

organization/brand

! Skilled in developing, implementing, and managing integrated domestic and international marketing plans

! Focused on business planning, budget management, and forecasting product sales, revenues, costs and profits

RELEVANT WORK EXPERIENCE

Sync Beatz Entertainment, Los Angeles, CA 2009 to 2014

Chief Marketing Officer:

o Managed development of three apps generating over 3.5 million downloads

o Started weekly eBlasts and collected over 50,000 email addresses

o Launched quarterly digital sweepstakes which secured over 250,000 entries

o Produced over a dozen YouTube promotional videos which generated over 1 million views

o Presented brand strategies to key licensees

o Created over 2 billion impressions in top-tier media outlets from Associated Press to The New York

Times through targeted PR campaign

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4Kids Entertainment, Inc., New York, NY 2008 to 2009

Global Vice President of Brand Management:

o Managed three top revenue generating brands; identified key growth areas for each and managed daily

communication; contributed to seamless operation and an additional $1.5 million in revenue

o Developed partnerships and licensing programs in Latin America generating over $225,000 during first

six months of program

o Developed and presented brand strategy with easy-to-understand key messaging points covering eight

quarters, eight tent poles, eight top reasons to partner; Contributed uniform messaging to retailers,

licensees and internal executives; Strategy resulted in 25% brand growth in 2009

o Created partnerships and cross-promotional opportunities with 150+ US licensees; contributed in

building synergy and closer relationships

Page 2 Shin Ueno

RELEVANT WORK EXPERIENCE continued

2007 to 20082

Jada Toys, Inc., City of Industry, CA

VP of Marketing:

o Successfully launched Guitar Hero Air Guitar Rocker at CES 2008

o Developed destination at retail which resulted in doubling the forecast to over $20 million

o Presented the destination program to retail buyers--developed account specific programs for Walmart,

Target, Best Buy, BJ’s Wholesale Club, Hot Topic and their respective online counterparts

o Assisted in securing the Disney license for the company

o Developed the 2008 marketing plan including online “how to” video tutorials which resulted in reduced

consumer call time and increased customer satisfaction

Hasbro, Inc., Pawtucket, RI 2002 to 2006

Director of International Marketing:

o Responsible for brand P&L and daily project management, developing marketing plans, taglines,

commercials, and presentations along with sizzles

o Led team to conduct global and regional research to align brand positioning with local needs and defined key

messaging according to findings by region, resulted in building a strong foundation and exceeding corporate

budget goal by 10%

o Managed Japanese and Chinese partnership relations and shared global marketing best practices

o Managed relationships with agencies, licensors, retailers and manufacturers

o Developed an award-winning website with online “how to” tutorials and launched event marketing campaigns

Jakks Pacific, Inc., Malibu, CA 1996 to 1998 and 2001 to 2002

VP of Business Development

VP of Research & Development:

o Promoted from VP of Research & Development; networked with over 200 toy inventors

o Managed product development from concept to delivery -- delivered projects on time and below budget

o Diligently cut costs using different materials and employing “out-of-the-box” thinking to improve margin

Bandai America Inc., Cerritos & Cypress, CA 1990 to 1996 and 1998 to 2001

VP of Marketing

Senior Product Manager:

o Led research and marketing teams to understand key consumer needs and presented findings to senior

executives. Resulted in pursuit of new marketing direction which achieved the #1 supplier position by

acquiring 45% of retail real estate for the category; launched Power Rangers, Gundam Action Figure Model

Kits, Digimon Digital Monsters, Yomega Yo-yo

o Collaborated effectively with sales team and operations department to grow the business by 400%

o Presented marketing and promotional strategies to accounts -- increased retail space by 50%

o Managed a team of 15 along with a promotional and marketing budget of $22 million

o Supervised the showrooms and trade show booth designs and approved character costumes. Awarded “Best

Showroom” by industry press

o Led the creative team to design six award-winning lines, developed style guides, innovative products, unique

packaging, advertisements/promotions, catalogs, commercials, sizzles, website initiatives

o Created sales presentations and organized trade shows

o Managed agency and licensors’ relationships and communicated daily with manufacturers

o Led team to Europe and Asia seeking new partners and evaluating new trends

EDUCATION

Bachelor of Science, Geology, University of California Los Angles (UCLA)

International School, Geneva, Switzerland

o Fluent in Japanese

o Captain, UCLA Ski Team and Chairman, Los Angeles Ski League

o 2nd Degree Black Belt

1

Affected by latest in a series of four layoffs, reduced work force by 60%

2

Changed corporate direction

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