C HERR I E POL LAR D

*** *. ********* ******, ******, CA. 90706 (562) 822-

6220

cher r ie.polla acgkk7@r.postjobfree.com

M ARKET I NG AND CO M M U N ICAT IONS EXECU T I VE

C reative thinker with dynamic marketing solutions, innovative

b randing strategies and effective communication skills.

Ma rketing expert with more than 16 years of marketing experience

delivering solutions to drive sales and maintain customers. Enhance

b rand awareness th rough electronic and print marketing tools, as

w ell as clear, effective corporate messaging. H ighly motivated w ith a

successful proven t rack of business development, product launches,

event planning, communication and stellar organizational skills.

• Communications Liaison Effective Ma rketing

M essaging

• Di rect Ma rketing Techniques Online & E-Mail Ma rketing

• Event Planning & Execution Customer Relationship

M anagement

PROFESSIONAL EXPER I E NCE

PRAEL IA P HARMACEU T ICALS

Ma rketing Manager, Los Angeles, CA 11/2012

t o 5/2014

Planned, developed and implemented marketing strategy and business

development initiatives for company’s West Coast branded business.

• Marketed products and services to physicians, medical staff and

hospital administrators, created presentations and hosted hospital

p rograms to increase market share.

• Developed and executed strategic marketing plan to launch (3)

Oncology products to specialty market. Increased sales by 30% in first

quarter.

• Created marketing concepts and event planning to create brand

awareness.

• Performed ongoing customer/market research and demographic

p rofiling to

i dentify and capitalize on unmet market needs.

• Positioned brands, product placement, advertising, sales collateral and

exhibited products at t radeshows.

• Promoted products to create brand recognition with effective marketing

tools to generate market share.

• Presented products to hospitals, private practices and medical

facilities.

• Established strong customer relationships to drive business.

• Wrote and created presentation content to effectively promote brands.

• Compiled and analyzed terri tory physician data to create demographic

marketing strategy.

C HERR I E POL LARD

PAGE 2

P D I, I NC

Te r r i tory Brand Manager, Long Beach, CA & South Bay 06/2001 to

09/2012

P roctor & Gamble

Pfizer Pha rmaceuticals

Fe r r ing Pha rmaceuticals

Developed marketing initiatives for product launches in healthcare industry.

Conducted market research to identify market potential, market share to

d rive business and increase sales.

• Managed in ternal and external events, including t radeshows,

conferences and dinner programs.

• Structured and implemented an aggressive marketing, sales and

budget plan which successfully created brand recognition.

• Launched Therapeutic product generating sales within ter ri tory of over

1.4 million in sales.

• Established solid business relationships to maintain and exceed sales

quotas.

• Analyzed demographic needs, researched and compiled physician data

and patient needs to position product placement strategically.

• Init iated sustainabili ty management strategy for consumer products to

generate market share; created competitive analysis to create activity

reports.

• “ Kaiser Award” Recipient - 2002

WEB M D 06/1998 to 05/2001

Ma rketing Sales Executive /Assistant Manager

Developed and designed informative medical websites for Healthcare

P roviders, created material content based on physician specialty to display

p ractice information.

• Created marketing materials, brochures, business letters, developed

communication pieces for product and services information.

• Directed event logistics: promotions, guest’s lists, set-up, conference

accommodations, venues and speaker programs both remotely and on-

site.

• Conducted t raining sessions, demonstrated products and services to

healthcare providers at medical conferences, t radeshows and seminars.

• Maintained content for specialty physicians, provided e-mail marketing

i ni tiatives to keep customers abreast on upcoming services provided.

ED UCAT ION

B achelors of Arts, B usiness Administration, Marketing, California State

U niversity,

Dominguez H il ls, Carson, CA

MBA, Master’s of Business Administration, Marketing, University of Phoenix

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