Dear Human Resources Manager,

Please accept this letter and resume as my application for the mentioned

opening. This position is of great interest to me; therefore, I would like

to highlight a few additional details for your consideration.

. Result driven and entrepreneurial minded professional with a broad

range of project management, marketing and business experience.

. Over 9 years dealing with channels and channel marketing activities

. Over 15 years' experience in marketing with 8 years as a product

manager fully owning a portfolio of 8 products developing and

executing marketing plans

. Strong business and marketing acumen with strategic and analytical

thinking

. Successfully managed and implemented complex projects

. Managed several cross-functional teams without formal authority

. Gained versatility and a great complement of working skills as a

result of having worked in a broad spectrum of industries and

corporate environments

. Strong leadership and organizational skills

I also have experience in creative problem solving; I enjoy growing

businesses and making continuous improvements.

In addition to my education, experience, and work ethic, I have full

confidence that my business mind and analytical skills, will contribute

greatly to the business.

The enclosed resume briefly outlines my experience and accomplishments. I

welcome the opportunity to meet with you and discuss my qualifications for

the position. Please contact me at your earliest convenience on my cell or

e-mail.

Thank you for your time and consideration.

Sincerely,

Andrew Henrichsen

Cell 403-***-****

acgkdh@r.postjobfree.com

Andrew Henrichsen, BCom., MBA

Cell 403-***-**** acgkdh@r.postjobfree.com

HIGHLIGHTS OF SKILLS AND QUALIFICATIONS

. Result driven and entrepreneurial minded professional with a broad

range of marketing, business and project management experience.

. Over 15 years' experience in marketing with 8 years as a product

manager

. People management skills with the ability to overcome resistance,

solve problems and motivate people to take action

. Successfully managed complex projects affecting several cross-

functional teams including third party companies

. Strong knowledge of MS Office (Excel, Word, Power Point, Outlook,

Visio)

. Fully fluent in English and Spanish. Basic French and Portuguese

EXPERIENCE

Marketing and Sales Manager - The Stair Shoppe, Calgary, (2013-2014)

. Launched a program for distributors throughout Alberta increasing

presence in Calgary, Edmonton and other cities

. Developed and implemented a shipping pricing model to enable pre-

quoting shipping costs to distributors in different cities

. Created training documents for distributors and the sales team

. Created brochures, spec sheets, communication letters, email templates

and other customer faced documents

. Implemented ongoing marketing campaigns targeting different segments;

construction and renovation companies, deck companies and small and

big builders, existing clients with 6 months since last purchase and

companies with granted construction permits

. Improved existing processes such as the analysis of city permit

prospects and placing internal work orders

. Gathered information from main competitors and developed a competitive

analysis

. Worked closely internally and with suppliers to update showroom

products, website and buildings signage

. Ordered the development of miniature product samples for distributors

to have at their showrooms

Product Manager WiFi - Shaw Communications, Canada, (2012-2013)

. Worked closely with 3rd party suppliers to provide different software

solutions to improve acquisition and usage of the Shaw Go Wi-Fi

network

. Prepared a competitive analysis based on the top Wi-Fi finder apps in

the market identifying opportunities of improvement to the current

finder app

. Created a recommendation document to outsource the development of a

new redesigned Wi-Fi finder app. The document was presented to Shaw's

CEO

. Worked with cross-functional teams to develop additional methods to

increase device registration to the Wi-Fi network

. Researched and analyzed travel across the US-Canadian border to

understand patterns needed to sign Wi-Fi roaming agreements

. Prepared business requirements and post mortem analyses, documented

processes, forecasted app downloads and participated in the

development of new business solutions such as Managed Wi-Fi

Andrew Henrichsen BCom., MBA

Marketing Specialist - SMART Technologies, Calgary, (2010-2012)

. Developed and implemented sales programs, promotions, campaigns and

new processes designed for the distributors of the Caribbean & Latin

America region

. Analyzed the particularities of the Latin American market and Smart's

distribution model to ensure sales programs were successfully

implemented throughout the region

. Developed the price strategy and product mix for the different sales

programs and promotions

. Communicated and trained regional managers, distributors, resellers

and internal staff on promotions and sales programs

. Presented new sales programs and initiatives at the 2011 Global

Reseller's meeting in San Diego, USA

. Implemented a sales pipeline that significantly improved forecasting

and follow up

Business Consultant - Imagine Wireless, Calgary, (2009-2010)

. Analyzed the overall marketing campaigns process and assessed with

adjustments that improved the effectiveness and sales output

. Improved the current method to enter large quantities of gift cards

into the inventory system

Business Consultant - G-Lan Consulting Inc., Calgary, (2008-2009)

. Assessed product positioning and communication strategies

. Proposed the new firm's mission statement and vision

. Developed documents for training courses

. Reviewed artistic and written contents of G-Lan's communication pieces

Product Manager - Telefonica, Argentina, (2000-2007)

. Managed a portfolio of assisted voice services (automated and operator-

assisted) such as collect calls, home country direct, post paid

calling cards and minute packages

. Designed and developed new services from concept to launch, adding

over 15 million cell phone lines to the customer base

. Led and supervised all promotions, advertising and direct marketing

campaigns

. Forecasted demand, ordered market researches, prepared competitive

analyses and implemented retention programs and churn reduction

strategies

. Analyzed price elasticity and adjusted collect calls pricing obtaining

a revenue increase of $US 6 million that fiscal year

. Led major complex projects managing cross-functional teams, including

3rd party companies

. Successfully trained and instructed product policies to the

International Operator Contact Center (140 employees)

Assistant Manager, Sales - Telefonica, Argentina, (1998-2000)

. Managed a sales team of twenty, achieving revenue and unit goals for

land lines and long distance services

. Developed new external sales channels and managed sales distribution,

territories, quotas and monthly goals

. Trained over 1500 salesmen on products and sales techniques

. Improved existing sales procedures resulting in reduced installation

time by 50%

. Increased profit and reduced expenses implementing several creative

solutions

Andrew Henrichsen BCom., MBA

Business Consultant and Partner - Henrichsen & De Pinto, Argentina, (1997-

1998)

. Provided consultant services in management and marketing to BitBang

Web Designers

. Redefined client's mission statement and reorganized their marketing

strategies

. Re-designed their product & service mix offer

. Analyzed the business needs and work load of the production team and

created a diagnosis document. The new production procedure optimized

man hours, designated a one point of contact for clients, standardized

coding and had specialist roles within the developer's team.

Efficiency was doubled and time to market was reduced by one third

. Set up a sales team and formulated a successful commission scheme. The

new sales team exceeded their goals and acquired several major clients

including Coca Cola and Disco Supermarkets

. Implemented a new corporate cost structure that improved decision

making

Account Manager - Social Welfare Development Ministry, Argentina, (1995-

1998)

. Led a team that analyzed and controlled all grants given to

institutions

. Coordinated the analysis and status of all accounts and reported on

key indicators

. Gathered information and analyzed the current filing system and

proposed the development of a new system that reduced average file

search and storage from several hours to seconds

. Modified the approval procedure for Construction Programs resulting in

increased control levels by ensuring inspectors visited 100% of the

construction sites

Business Partner: Henrichsen & Co., Argentina, (1995-1996)

. Provided consultant services in management and marketing to Pacha

Discotheque, one of Buenos Aires biggest discotheques

. Analyzed the current business model and suggested changes. Developed

and implemented a marketing plan that turned the business into

profitable

. Set up a sales team to offer dancing rooms space for conventions and

events during day time. Results we outstanding

. Implemented an ongoing mailing campaign targeting executives of

recognized companies

. Launched a successful campaign promoting weekdays happy hours. This

new activity introduced an average of 3 extra productive hours a day

to the business

Account Manager: Herzfeld & Levy, Argentina, (1994-1995)

. Managed key accounts of corporate car fleets and secured bank loans

for cars

. Handled home accounts, assessed on quotations and insurance renewals

. Improved the communication process between the broker and insurance

companies to guarantee 100% of all transactions were insured

Business Partner: Macsen, Argentina, (1991-1994)

. Responsible for sales and marketing for customized software and

hardware

. Signed agreements with distributors, designed and implemented

marketing campaigns, collaborated with the design of bundles and

pricing strategies

. Ordered market research studies and developed competitive analyses

Andrew Henrichsen BCom., MBA

VOLUNTEERING ACTIVITIES

Cashier - Oil Fields High School, Black Diamond (2010-2014)

. Selling theatre tickets for school drama plays

Business Coach - Momentum Org., Canada, (2009-2013)

. Coached participants of the Business Development Program on business

planning

. Provided entrepreneurs with guidance to overcome start up challenges

. Member of an evaluation panel to assess participants on their closing

presentations

Casino fundraising - Field Hockey Association of Calgary (2009-2013)

. Reporting and documenting cash amounts in the count room

. Cashier functions, exchanging casino chips for cash and vise versa

EDUCATION

2006 MBA: Master of Business Administration with a Marketing focus,

University of Social and Business Sciences - UCES, Argentina*

2000 BCom.: Bachelor of Commerce, UCES, Argentina* According to IQAS the above degrees are equivalent to the Argentine

degrees of Master of Business Administration & Strategic Marketing and

Bachelor of Business Administration respectively.

PROFESSIONAL DEVELOPMENT

. Competitive Strategy (on-line course) - University of Munich, Germany

- 2013

. Development of Innovative Ideas for New Companies (on-line course) -

University of Maryland, USA - 2013

. IT Service Management (ITSM) - SMART Technologies, Calgary, Canada -

2010

. Workshop on Commercial Negotiations - St. Andrew's University,

Argentina - 2007

. Seminar on Brands - St. Andrew's University, Argentina - 2006

. Capital Markets Simulation Program - University of Buenos Aires,

Argentina - 2003

. Public Speaking - University of Buenos Aires, Argentina - 2002

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