Jean Wiskowski, MBA acgjyy@r.postjobfree.com 908-***-****

www.linkedin.com/in/jeanwiskowski 69 Colton Circle, West Orange, NJ 07052

Executive Summary Expertise

Strategic CMO/Senior Marketing Executive with track record Strategic Marketing

of leading and transforming marketing organizations and Leadership

incorporating data-driven and research-based decision Brand Management

making into marketing operations. Adept at steering Change Agent

multiple branding/repositioning programs and building Communications

best-in-class marketing departments. Management

Selected successes: Digital Strategy

Group Insurance industry expert and conference presenter Marketing Research

recruited to lend strategic support for a 150-member & Data Analytics

national sales team with product training, client Insurance /Asset

presentations and development of all sales support tools. Management

Advertising/PR

Maintained a 98+% client satisfaction rating for 6 Staff Development

consecutive years.

Built annual employer and employee enrollment/retention

communications that led to a 32% enrollment increase across

100 accounts with 50 to 1 million lives each in 2013.

Professional Experience

PRUDENTIAL FINANCIAL, Roseland, NJ 2004 - Present

VP Sales Strategies, Group Insurance (2013 - Present)

Drive the strategy and execution of Group Insurance's value proposition

through marketing communications targeted for both employers and employee

enrollment/retention. Train 100+ sales and account managers on crafting

complex messaging for consultative selling propositions that deliver value

to brokers and clients. Build internal cohesion by providing input from

distribution partners and customers that inform product, pricing, processes

and people.

Selected Achievements:

. In first 6 months in the position, served as a critical contributor in

finalist presentations with C-level decision makers that resulted in an

$11 million contract and increased pipeline activity.

. Lead Distribution Advisory Council that addresses pricing, trends,

product mix and competitive intelligence.

. As a strategic resource for the Key Account Program, provide multi-

faceted, customer-specific messaging and positioning for account retention

and growth.

. Manage all sales/ account management business content for the annual

national sales conference.

. Program Lead for the cross-business Pru Pathways, offering financial

wellness seminars as a value-add service.

Chief Marketing Officer, Group Insurance Marketing, (2004 - 2013)

Recruited to MarCom-VP to build the internal marketing organization leading

to a promotion to Divisional VP and CMO. Transformed marketing

organization and developed annual strategic marketing plan, providing

executive-level direction for the full line of Group Insurance Protection

products to rebuild internal credibility and strengthen new brand.

Directed and revamped branding, marketing strategy and research,

internal/external communications, website, digital strategy, analytics, e-

business, event planning, sales support tools, and proposals. Led 11 direct

reports with expansion to a total of team 80 over 10 years that included

corporate, affinity and association marketing teams. Developed/managed a

$15M marketing budget, $3M corporate advertising budget and all

forecasting. Determined allocation of a $2.7 million

sponsorship/charitable fund.

Selected Achievements:

. Created flexible work environment that promoted innovation, minimized

attrition, and positioned high-performing staff for advancement;

coached/mentored team members into promotional opportunities.

. As Group Insurance thought leader, influenced client, broker, employee

and industry perceptions of the brand.

. Built in-house ad agency, realigned talent, and delivered quality

print/digital collateral on time/under budget.

. Attained 98%+ client satisfaction score for 6 consecutive years with a

100% rating by top strategic accounts.

. As a strategic partner, defined voluntary and enrollment marketing

capabilities. Created annual client-specific communications/messaging that

increased enrollment 32% for 100 accounts ranging from 50-1M employees.

. Incorporated engaging digital tools such as Avatar, video, microsite and

social media elements; used market research and data analytics to drive

decision making and understanding of customers and competition.

. Created a digital and social media strategy with an executable data-

driven roadmap.

. Re-gained marketing organization credibility with an initial redesign and

launch of 100+ pieces of new collateral; subsequently led 2 additional

rebranding campaigns to align with division and corporate imaging.

. Implemented 2012 workflow tool; increased stakeholder collaboration,

messaging consistency and productivity.

Jean Wiskowski, MBA ( acgjyy@r.postjobfree.com Page 2

MERRILL LYNCH & COMPANY, Plainsboro, NJ 1991 - 2004

Director, Marketing (2001 - 2004)

Promoted to oversee MarCom and initiate value-added programs for all

channels (domestic and offshore mutual funds, private portfolio group,

institutional products, variable annuities, 529 accounts and alternative

investments). Managed competitive intelligence and spearheaded launch of

web development and e-business platform. Provided branding, repositioning,

and strategic marketing support, including effective rebranding throughout

transition to Merrill Lynch Investment Managers (MLIM), partnering with

executive management to frame and articulate entire brand management

philosophy change. Managed 6 direct reports with a total team of 30 within

an in-house agency framework. Traveled extensively with sales, led new

product launches and trained thousands of financial consultants on new

products.

Selected Achievements:

. Instrumental partner collaborating with each of Merrill Lynch's channel

heads to drive sales: Consistently increased market share while improving

customer retention.

. Authored strategic marketing plans with go-to-market campaigns and laser-

focused product messaging; devised benchmarked deliverables and

successfully executed on plans, delivering exemplary results.

. Strategically supported product launches, road shows, web presence, and

collateral development.

. Delivered pre-sales support and provided effective thought leadership

materials.

. Directed in-house ad agency; articulated strategic vision and branding

direction.

. Defined and performed cost-benefit analyses, conducted strategic

assessments, and assured marketing initiatives aligned with business

development goals.

. Incorporated market research, competitive analysis and industry trends;

translated consumer attitudes into new branding directions.

. Oversaw creation of tactical plans (sales/promotional tools, conferences,

PR, media, web strategy, etc.).

. Led the in-sourcing of the sales event planning, significantly reducing

costs; staffed to 3 full-time resources. Ensured staff flawlessly executed

multiple annual domestic and international events for up to 300 attendees.

Director, Employee Marketing & Administration, MLAM (2000 - 2001)

Tapped by SVP of HR to establish employee communications department, create

MarCom policies, and support change management initiatives. Led a team of

10 direct reports; redefined new centralized desktop publishing group and

brought DTP work in-house.

Selected Achievements:

. Initiated and implemented e-learning program that slashed training costs

by $500K+ per year by augmenting classroom learning with the company's

first, formal web-based training program with 20-25 initial courses.

. Attained profitability within 6 months and reduced expenditures by

$200,000 annually.

. Sourced vendor to develop e-learning platform; oversaw promotional

marketing collateral development.

. Renegotiated expenses and met aggressive 25% reduction on a $15M human

resources budget.

Director, Offshore Funds Marketing (1997 - 2000)

Reporting to both marketing and sales leadership, successfully grew MLIM's

nascent offshore funds business, establishing marketing/sales teams and

identifying new brokerage channel. Increased assets under management

exponentially.

Selected Achievements:

. Created 25+ individual marketing plans for offshore funds, coordinating

cohesive design/implementation. Launches raised between $100M and $1B.

. More than doubled assets in 12-month timeframe (new funds via company

acquisition and new fund launches).

. Orchestrated brand integration of Mercury Asset Management, an acquired

UK firm with 60 new mutual funds.

. Directed research and conducted focus group testing to determine Mercury

vs. Merrill Lynch branding for funds.

. Traveled internationally with sales, led new product launches and trained

1,000 financial consultants.

. Led creative design and launch of new web site for Offshore Mutual Funds.

Increased to 10K hits/month within 6 months.

Jean Wiskowski, MBA ( acgjyy@r.postjobfree.com Page 3

Education

MBA, Finance ( B.S., Marketing, Fairleigh Dickinson University, Teaneck, NJ

Miller Heiman Consultative Selling Sales & Account Management training,

2013

Credentials

Series 7, 26 licensed

Certified Continuing Education Instructor in 50 states

Selected Presentations

Quoted: Press Release for Benefits and Beyond: Delivering the Benefits

Message Theme, 8/13/14

Participant: Special Olympics Prudential Lead Sponsor - included Canine

Companion Assistance dogs as part of the program, 6/18/14

Presenter: LIMRA Marketing and Research Conference - Research Thought

Leadership for Business Market Impact, 5/28/14

Presenter: Institutional Society of Certified Employee Benefit Specialists

- Benefits and Beyond Research, 5/15/14

Presenter: Argyle Executive Forum - CMO Panel Discussion, 10/16/2013

Presenter: 25th Annual Benefits Forum & Expo - Benefits Communication,

9/23/13

Professional Affiliations

LIMRA Research Board 2004-Present, Board Member, Canine Companions for

Independence, 2012-Present

Prudential - Chair, Distribution Advisory Council, 2013-Present; Thought

Leadership Council 2009-Present; Marketing Council, 2009-2013

Council for Disability Awareness, Marketing Committee, 2009-2013

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