A ustin S . C hae

E: acgjuw@r.postjobfree.com C: 949-***-****, 1101 Brushy Creek #1305, Cedar Park, TX 78613

& NATIONAL TECHNICAL SALES/MARKETING PROFESSIONAL

INTERNATIONAL

SUMMARY

Proactive and Result-driven with a solution-oriented attitude while being highly effective in marketing

and as a Sales Manager with over 18-years of meeting and exceeding expectations from employers.

Capabilities and expertise include a wide range of sales and marketing skills and experience gained from

having national and international sales, marketing, and general management responsibilities across

diverse technical product lines and all primary trade channels.

Strong technical acumen and in-depth understanding of industrial electronics and automotive technology.

Fluent in English and Korean and Computer-Literate.

Highly respectful of diverse cultures and viewpoints, having conducted business in over 30 countries with

an extensive network of contacts and business relationships, built up over 18 years.

CORE COMPETENCE

• Technical Sales & Marketing • International Sales & Marketing

• Marketing Strategy • Competitive Analysis

• Product Positioning • Risk Management

• Distribution Channel Strategies & Management • Sales Management & Training

• Strategic Partnerships • New Business Development

• Account Management • Project Management

• Planning and Organization • Customer Insight

PROFESSIONAL EXPERIENCE

Innova Electronics Corp., Irvine, California. 2010 Nov – 2014 Apr

Summary: Established in 1990. Manufacturing and sales of automotive tools and test (OBD) equipment.

International Business Development Director, 2012 May – 2014 Apr

• Planned and provided strategic directions and developed international distributors in their sales & marketing

efforts to grow in the selected markets such as Japan, Mexico, China, India, and Australia.

• Managed local markets’ expectations, and prepared for challenges and needs in a timely manner.

• Collaborated with other Department heads to develop cross-marketing strategies and opportunities.

• Oversaw distributor driven marketing programs and led them to develop effective marketing programs.

Key accomplishments.

• Opened OEM tool supply negotiations with key OEM accounts in India such as Tata Motors and Ashock

Leyland and secured a supply offer of automotive test equipment for a new car model from Ashock Leyland.

• Planned and executed a new automotive test product launch for Mexico along with distribution strategies,

and received the initial order of 1008 units with other products in the sum of $167,000 in the first year (2013).

Project Manager, 2010 Nov – 2012 Apr

• In charge of an enhanced automotive scan tool development project for national and international markets.

• Conducted market analysis for each market to best understand and address market opportunities.

• Built a strategic alliance network for the automotive scan tool development with other leading companies in

overseas (Taiwan, Korea and Italy)

Page 2 of 3

Key accomplishments.

• Planned, led and successfully completed a new automotive scan tool development from organizing

engineering resources, staffing, planning to setting schedules for national and international markets.

• Successfully managed a new automotive scan tool development for the Mexican aftermarket, which had

previously been delayed 4 years,

Nextech America, Inc., Tustin, California. 2006 Dec – 2010 Sep

Summary: Established in 2004. National sales of vehicle-computer diagnostic scan tools in North America.

Executive Director

• Conducted from scratch, through completely new business planning, staffing, sales training, distributor

relation management, and new regional and national account developments, while managing existing OEM

customers (Hyundai and Kia Motor America) with three office staff members.

• Managed all about market development, marketing materials and implementation of effective sales growth

strategies and operated day-to-day activities including supervising employees, controlling accounts

payable/receivables and inventory control.

• Provided forecasts and P&L reports to headquarters monthly, quarterly and annually using all relevant

information about customers, prospects, campaign and leads.

Key accomplishments

• Solely initiated and closed the official supply deal of 117 units (invoice valued at about $150K) of vehicle-

computer diagnostic scan tool to Avis Rent A Car USA and Canada that took over 1 year by providing business

case suggestions and a customized plan.

• Supported CARQUEST to supply over 150 units (invoice valued at about $300K) of vehicle-computer

diagnostic scan tools to its key customers like CarMax and Drive Time by providing effective technical

support including technical presentations and demonstrations.

• For the North American aftermarket business, managed to grow the aftermarket business from the ground

level to about $1.5 million annual sales by single item alone in less than two years.

• Established alliances and strategic partnerships, including Hyundai & KIA Motor America, Suzuki America,

Blue Streak, AVIS, Hertz, and Dollar Rental Car.

Nextech Co., Ltd., Seoul, South Korea. 2004 Jan – 2006 Nov

Summary: Established in 1990. Legacy OEM tool supplier for Hyundai & Kia motors and Manufacturer of High-

end vehicle-computer diagnostic scan tools, capital garage equipment and infotainment system for the automotive.

International Sales Manager

• In charge of International Sales (for both OEM & aftermarket) for over 40 countries in Asia, Oceania,

Europe, and the Middle East while overseeing four regional sales managers and two sales support personnel.

• Cultivated existing distributors’ sales through customized marketing programs, including trade show

participation, distributors training and worldwide promotional events.

• Strategically restructured sales and marketing operations to optimize performance by transferring quantitative

sales focus into qualitative sales focus and adopting localized approaches to sales.

• Designed and managed sales strategies to maximize sales with new distribution channels.

• Led entire sales & marketing activities including contract negotiations, writing most proposals and pricing

programs, and prepared sales material while managing worldwide OEM accounts for Hyundai & Kia motors.

Key accomplishments

• Managed and was strategically involved in two major overseas transactions in which I worked in

collaboration with local distributors. This led to 237 units of vehicle-computer diagnostic scan tools (invoice

valued at over $300K) to the Ministry of Education of Poland and 178 units of vehicle-computer diagnostic

scan tools (invoice valued at over $200K) to MEGEP PROJECT (between Turkey and EU).

Page 3 of 3

Managed and maximized the sales of vehicle-computer diagnostic scan tools, resulting in an increase of

•

172% in three years (2004~2006, from $4.2 mil. (1,981 units) to $6.7 mil. (3,404 units) by restructuring an

underperforming international sales network and developing new distributors in over 20 countries, including

Malaysia, Thailand, Indonesia, India, Pakistan, UAE, Saudi Arabia, Poland, and Greece.

Sunic System Co., Ltd, Suwon, South Korea. 2002 Aug – 2003 Dec

Summary: Established in 1990. Supplier of OLED, semiconductor and microelectronics manufacturing capital

equipment lines (PVD and CVD) for FABs with nano-level processes.

International Business Manager

• In charge of international business, including proposals and presentations, export sales, and customer relations

management in association with the engineering and software development department.

• Managed and coordinated 3 supply projects (Hong Kong, Japan & France) with the engineering and software

development team in sum of over $3 million export sales of OLED production line s.

Bell Metal Industry Co., Ltd., Seoul, South Korea. 2001 Apr – 2002 May

Summary: Established in 1955. Manufacturing and exporting metallic articles.

International Sales Manager

• Managed international sales for over 90 countries while retained and ensured the proper functioning of existing

major accounts such as Trim in USA and Boots in England.

• Managed sales growth about 10% (from $11 to $12 million) over same period in prior year.

Oz International Co., Ltd. Seoul, South Korea. 1998 Nov – 2001 Mar

Summary: Export sales of new and used heavy machinery (cranes & excavators) and heavy-duty trucks.

International Sales Manager

• Managed export sales of new and used heavy machinery (cranes and excavators), used heavy-duty trucks to

Europe, and attained sales of about $30 million in two years with developments of new accounts in Germany

and Dubai; generated sales over $2 million.

Puritech Co., Ltd. Seoul, South Korea. 1994 Oct – 1997 Feb

Summary: Established 1974. Manufacturing and supplying consumables anti-static & particle free wipers and

mats for Semiconductor FABs, including Samsung and LG electronics.

Junior International Sales Manager

• Assisted with International Sales, including order processing, inquiries and post-sale services.

EDUCATION & PROFESSIONAL DEVELOPMENT

Sangji University, South Korea.

Bachelor Degree of Business Administration, Feb 1994

HR Development Academy of Samsung Electronics Suppliers Association

International Business (1996 Sep – Nov, Awarded 2nd Place)

PROFESSIONAL AWARDS

Innova Electronics Corp.; The Most Active employee of 2012

Contact this candidate