Scarlett (Moyu) Zhang

301-***-**** acgjr4@r.postjobfree.com 5850 Cameron Run Terrace #1108, Alexandria, Virginia 22303

EDUCATION BACKGROUND

May, 2014

Robert H. Smith School of Business, University of Maryland College Park, United States

Master of Science in Marketing Analytics

Main Focus: Market Research and Analysis, Statistic Programming, Market Forecasting, Web

Analytic, Consumer Analysis, etc.

Statistical Model: Binary Logistic Model, Poisson Regressions, Multinomial Logistic (MNL)

Model, Bass Model, Exponential model, etc.

Machine Learning: Naive Bayes, Decision Tree, Random Forest, etc.

University of Nottingham Ningbo China, China

2009-2013

BA (Hons) International Business Economics

Main focus: Microeconomics, Macroeconomics, Business Econometrics, etc.

President of Enactus UNNC:

2012 Best team leader (top 5%);

2010 Runner-up of Enactus World Cup (out of 41 countries);

2010 National Champion (out of 146 teams).

PROFESSIONAL EXPERIENCE

2012-2013

Enactus China, Ningbo, China

Regional Manager of Zhejiang

Secured sponsorship from fortune 500 company (e.g. KPMG, Unilever, and Cargill) and

maintained strong public relations standard.

Promoted and contributed to the implementation of more than 50 Enactus projects by

ensuring the operations of 11 Enactus teams in Zhejiang Province.

2012 (3 Mo.)

Bank of China, Shanghai, China

Customer Manger Assistant

Led marketing and sales efforts of finance products. Successfully sold finance products (e.g.

“Zhongyinwenfu” Wealth Management plan) valued more than 500 thousand dollars.

Managed third-party custody sales in Shenyin Wanguo Securities, and finished 100 new

accounts.

2011 (3 Mo.)

Sealed Air Corporation, Shanghai, China

Market Research Intern

Researched Chinese packaging industry to identify potential clients and partners.

Explored and established an online store on the biggest Chinese E-commerce platform.

Collaborated on a customer and competitor analysis to provide a holistic marketing strategy.

Designed customer-oriented advertisements for exhibitions and magazines.

2010 (3 Mo.)

Directions Management Consulting, Shanghai, China

Business Development and Management Intern

Organized and supported approximately three HR events each month, ranging from HR salons

to corporate training and teambuilding; customers included GlaxoSmithKline, American

Chamber of Commerce in Shanghai, and China Economic Review etc.

Contributed to personnel and recruitment activities including candidate sourcing and screening

ADDITIONAL INFORMATION

Technical skills: Microsoft Office, MapReduce. Photoshop, SAS, “R”, SPSS, Tableau, SQL

Languages: Fluent in Mandarin and English

Hobbies: Violin, Level seven in National Grade; Swimming, four major styles

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