Robert S. Gibb IV

Content Marketer & Copywriter

A seasoned freelance, agency, and in-house content marketer and copywriter with 3 years

experience writing copy for the web, managing content marketing projects, and

implementing SEO best practices.

Freelance Experience

Self-Employed December 2011 to present Content Marketer & Copywriter

As a freelancer, I write web copy and content, implement self-designed content marketing

strategies, manage content creators, and develop complete WordPress websites start-to-finish.

Daily tasks include:

• Writing copy for service pages, landing pages, and email autoresponders

• Writing blog posts, special reports, and press releases

• Optimizing web content and copy for engagement and online search

• Managing freelance writers and graphic designers

• Promoting offers and content with AdWords, Outbrain, and social media

• Analyzing traffic gains, traffic sources, and other data in Google Analytics

• Building websites and complementing them w/ web copy and SEO best practices

Agency & In-House Experience

Webimax April 2013 to May 2014 Senior Content Writer

Webimax ranks #21 out of the top 100 marketing agencies in the country according to Inc.

Magazine. After working as a content writer for less than a year, I was promoted to a senior

position. Important tasks included:

• Performing SEO and conversion audits for largest clients

• Writing copy for service pages, landing pages, infographics, and media pitches

• Writing blog posts, whitepapers, and press releases

• Managing CPC campaigns on Outbrain and other content promotion platforms

Robert Gibb acgjlf@r.postjobfree.com 412-***-****

http://robertgibb.me

Helix Motorsports September 2012 to April 2013 Marketing Assistant

Helix is the BMW and MINI performance shop that brought the first BMW-owned MINI Cooper

to the States. I enhanced its online presence with SEO best practices and helped reinvent its E-

commerce website. Important tasks included:

• Working with design company to create new E-commerce website (helix13.com)

• Writing web copy and optimizing pages for online search and sales conversions

• Organically growing Facebook likes from 200 to 3,000+ with content promotion

• Managing group buy deals, advising vendors, and helping form new partnerships

Education and Coursework

University of Pittsburgh, Creative Writing, B.A., 2011

The McGraw-Hill 36-Hour Course in Online Marketing

American Writers and Artists Inc. Master Copywriting Course (in progress)

Google AdWords Certification (in progress)

Robert Gibb acgjlf@r.postjobfree.com 412-***-****

http://robertgibb.me

Contact this candidate